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Next Design 3.0, Making Sense of Design Now

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In the strategic design space, "defuzzing the future" involves helping organizations figure out what their challenges and opportunities actually are and then helping them move forward in …

In the strategic design space, "defuzzing the future" involves helping organizations figure out what their challenges and opportunities actually are and then helping them move forward in human-centered ways. Come see how the new generation of design agencies becomes more involved in complex organizational issues, in the creation of organizations, and in their many innovation-related systems. Learn about the new skills and tools that are needed to transform existing design agencies into organizations that are prepared for new strategic design opportunities.


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  • 1. The Visual Thinking Innovation Company StrategyLab | UnderstandingLab | InnovationLab 1 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 2. We help multi-disciplinary teams improve their: • Adaptability • Operational efficiency • Innovative output 2 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 3. Disciplines 3 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 4. Where We Work / The Innovation Journey 4 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 5. What’s Missing? 5 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 6. Scaling Innovation Skill Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 6 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 7. 7 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 8. 8 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 9. 9 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 10. 10 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 11. 11 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 12. 12 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 13. Company Profile Map 14 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 14. Company Profile Map 15 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 15. 16 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 16. 18 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 17. Company Profile Map 20 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 18. 21 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 19. 22 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 20. 23 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 21. Company Profile Map 24 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 22. Innovation Skills Progression Ladder Example 28 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 23. Continuous Innovation Model 29 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 24. How We Understand Teams is Changing 30 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 25. Innovation: Most Typical Disconnect/Challenge Leadership & Leadership & organization defines organization profiles innovation here are here 31 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 26. Basadur Innovation Profile Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 32 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 27. Basadur Innovation Profile Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 33 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 28. Basadur Innovation Process Basadur Innovation Process, Copyright © 2006 Basadur Applied Creativity. 34 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 29. 35 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 30. 36 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 31. 37 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 32. 38 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 33. 39 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 34. 40 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 35. 41 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 36. 42 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 37. 43 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 38. Innovation Profile Preferences are about who we are today versus what we might like to be tomorrow. 44 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 39. Innovation Profile What it’s NOT: NOT an IQ test NOT a personality test NOT a right/wrong answer test NOT roles to choose Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 45 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 40. Roles Versus Preferences 46 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 41. Innovation Profile Preference helps you understand: • WHO is on the team • WHO is in the room • HOW the team connects to task – At a preference level – Not as will or interest 47 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 42. Innovation Profile Understanding Preferences Informs: • How to manage the team? • How to help/teach the team? • How to inspire the team? • How to make the team happy? • How to lead the team? • What to build for the team? 48 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 43. 10 Typical Innovation Challenges My team: 1. has no vision 2. is building the wrong product 3. does not get along 4. thinks too much 5. has no new ideas 6. has trouble moving to action 7. cannot define problems 8. rushes to solutions 9. has trouble getting outside the box 10.has difficulty making decisions 49 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 44. TEAM VISIBILITY FAMEWORK My Team Is Building the Wrong Products Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 50 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 45. TEAM VISIBILITY FAMEWORK My Team Has No Vision Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 51 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 46. TEAM VISIBILITY FAMEWORK My Team Does Not Get Along Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 52 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 47. TEAM VISIBILITY FAMEWORK My Team Does Not Get Along Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 53 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 48. TEAM VISIBILITY FAMEWORK My Team Thinks Too Much Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 54 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 49. TEAM VISIBILITY FAMEWORK My Team Has No New Ideas Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 55 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 50. TEAM VISIBILITY FAMEWORK My Team Has Trouble Moving to Action Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 56 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 51. TEAM VISIBILITY FAMEWORK My Team Can’t Define Problems Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 57 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 52. TEAM VISIBILITY FAMEWORK My Team Has Trouble Getting Outside the Box Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 58 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 53. TEAM VISIBILITY FAMEWORK My Team Rushes to Implementation Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 59 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 54. TEAM VISIBILITY FAMEWORK May Team Has Trouble Making Decisions Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity. 60 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 55. The innovation profile is one tool in a broader suite of innovation tools
  • 56. Humantific Innovation Framework 62 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 57. STRENGTH STRENGTH STRENGTH Pattern Optimization Pattern Creation Pro-active (Digging the same hole deeper) (Digging new holes) & adaptable • Inability to invent • Inability to execute • Takes lots of smarts ISSUES ISSUES ISSUES & work to achieve • Stuck in the present • Constantly digging new holes 63 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 58. Research 64 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 59. A Global Research Project Initiative by NextDesign Leadership Institute and Basadur Applied Creativity Participating Countries: Australia, Canada, China, Denmark, France, Germany, India, Italy, Spain, Switzerland, United Kingdom, United States 65 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 60. Student Process Drawing – Domus Academy, Italy 66 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 61. Student Process Drawing – Domus Academy, Italy 67 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 62. Student Process Drawing – Domus Academy, Italy 68 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 63. Student Process Drawing – Domus Academy, Italy 69 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 64. Student Process Drawing – Domus Academy, Italy 70 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 65. Student Process Drawing – Domus Academy, Italy 71 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 66. Student Process Drawing – Domus Academy, Italy 72 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 67. Student Process Drawing – Domus Academy, Italy 73 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 68. Student Process Drawing – Domus Academy, Italy 74 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 69. Student Process Drawing – Domus Academy, Italy 75 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 70. Student Process Drawing – Domus Academy, Italy 76 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 71. Student Process Drawing – Domus Academy, Italy 77 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 72. Class of Design Students / Domus Academy - Italy 78 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 73. Student Process Drawing – National Institute of Design, India 79 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 74. Student Process Drawing – National Institute of Design, India 80 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 75. Student Process Drawing – National Institute of Design, India 81 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 76. Student Process Drawing – National Institute of Design, India 82 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 77. Student Process Drawing – National Institute of Design, India 83 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 78. Student Process Drawing – National Institute of Design, India 84 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institut
  • 79. Student Process Drawing – National Institute of Design, India 85 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 80. Student Process Drawing – National Institute of Design, India 86 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 81. Student Process Drawing – National Institute of Design, India 87 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 82. Student Process Drawing – National Institute of Design, India 88 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 83. Student Process Drawing – National Institute of Design, India 89 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 84. Student Process Drawing – National Institute of Design, India 90 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 85. Student Process Drawing – National Institute of Design, India 91 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 86. Student Process Drawing – National Institute of Design, India 92 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 87. Class of Design Students / National Institute of Design - India 93 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved. NextDesign Leadership Institute
  • 88. The Visual Thinking Innovation Company StrategyLab | UnderstandingLab | InnovationLab 94 StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.
  • 89. [ end ]
  • 90. Contact GK VanPatter gvanpatter@humantific.com Elizabeth Pastor epastor@humantific.com