Make Web Not War
Say(Hello); to the Microsoft Web Platform
Introducing: The Microsoft Web Platform
Lauren Cooney
GPM, Web Platform & Standards
lcooney@microsoft.com
/Web
Twitter: lcooney
Microsoft Confidential

What is the Microsoft Web
Platform?
A powerful set of tools, servers, and
technologies optimized for building
and hosting next generation web
applications.

Today’s Web Ecosystem
• Constantly changing and evolving entity
• Development Ecosystem in Changing
– Cost & Friction Reduction Are Key
– Focus on Building Blocks rather than From Scratch
– Applications are now “good-enough” for
businesses – both large and small

The Microsoft Web Platform is the software of choice
when building web solutions or applications for your
business, large or small. Whether you’re looking to create
your company’s global web presence, building applications
for your small business, or just getting started on the
web, Microsoft has the solutions for you. Trusted by the
Fortune 500, used by millions of individuals.
Built to work with YOU in mind

The Microsoft Web Platform is a powerful set of tools, servers, and technologies
optimized for building and hosting next generation web applications and solutions.
Microsoft Web Platform Installer:
Simple discovery and install free web stack and Web App Gallery apps
Servers
Tools Technologies
Can’t We All Just Work Together?
Design and development integration for
pre- packaged Open Source applications that run
on top of the Microsoft Web Platform including:

Window Web App Gallery

Vision for the Future:
The Four Pillars of the Microsoft Web
Platform
One-Stop
Community Applications Marketplace
Shop

It’s all about Communities
Developers and End-Users that are active participants in
various communities; using web products to create and
extend applications, build websites and other
solutions, and donating knowledge back to the
ecosystem
#1 An Active Community with Growth Potential

Everyone Likes Re-use:
Developers and end-users want applications, code, and
feature abstractions so that they don’t have to build
everything from scratch – or they can just download
applications/ turn-key solutions for their business.
#2 Many, Many (great) Applications

Marketing & Distribution: Developers and
Partners who build and/or customize applications
want a customer distribution pipeline, so they
don’t have to exert their efforts on marketing
#3 A Thriving Marketplace

Full end-to-end solution:
Successful Web Platforms provide developers with one
location to build, sell, download and deploy their
applications, all in one secure environment with many
different options for tooling, languages, and growth.
#4 A One Stop Shop

GREAT EXPERIENCES
Powered by The Microsoft Web Platform

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

The Microsoft Web Platform is the software of choice
when building web solutions or applications for your
business, large or small. Whether you’re looking to
create your company’s global web presence, building
applications for your small business, or just getting
started on the web, Microsoft has the solutions for you.
Trusted by Fortune 500’s, used by millions of individuals.
Built to work with YOU in mind