Tyler Butler
Program Manager
Microsoft Corporation

Internet web site characteristics
A little about SharePoint
Customizing the look and feel of your web site
Making the Designer's life easier
Opening your site up to millions of users
Customization opportunities

Have a unique look and feel
More controlled authoring environment
Need to service hundreds of thousands, millions of users
Users expect high availability
Users expect good performance

SharePoint is a great platform for lots of things,
including web pages and documents.

Creating a custom look and feel for your web site is
easier than ever.

SharePoint is used for intranets, extranets, and
internet-facing websites.

Many internet-facing web sites are using SharePoint.

Design, build and manage web pages in SharePoint
Authoring
Branding
Controlled Publishing
All the regular SharePoint \"stuff\"
Versioning
Check-in/Check-out
Lists/Libraries
Powerful developer platform

Roll-up content
Navigation
Search
RSS Feeds
Access control
Workflow/Content Approval
Multi-lingual features
Publishing schedules
etc.

Stored in a document library
Uses ASP.NET 2.0 master pages to determine basic
appearance
Uses templates called \"page layouts\"
Page contents is stored in SharePoint list columns

A typical page render
http://foo.com/bar/pages/welcome.aspx
MasterPage.master 1. Welcome.aspx page
is requested
PageLayout.aspx
2. Page layout associated
Date
Title
Field Control
Field Control Field Control
ByLine
with page is retrieved
Image
Body
Field
Control
3. Master page associated
Field Control
with site is retrieved
Field Control
4. Controls in page layout
render content from
page’s fields into the page
FileName PageLayout Title Body Image
Welcome.aspx PageLayout.aspx Welcome To News Lorem ipsum dolor sit ... /Images/Chair.jpg

<link rel=“stylesheet” …> <SharePoint:SiteActions …>
Navigation
<asp:LoginStatus …>
<IMG …>
Logos
<SPSWC:
<SharePoint:HighlightMenu …>
RightBodySectionSearchBox …>
Search box <PublishingNavigation:
PortalSiteMapDataSource …>
Login control
Editing controls
CSS references
…Any server
control or markup

Provide the template for the page
Reference a master page for global navigation
and chrome
Can have many layouts and switch between them

Define what can be authored in the page
Define how much control the author has over page
content’s look and feel
Turning on restrictions on field controls
Wrapping controls in CSS classes

Extranet
Enterprise Internet
Division
Team
Individual
More ad-hoc More constrained
Field controls with restrictions enabled
Web parts and web part zones
Must use CSS styles
Authors free to add or reorganize parts
on page Must pick images from inside site
Field controls with no restrictions Little to no usage of web part zones

Goal: Make your web site fast!
Minimize work per request in order to increase
performance for Internet scale
Three main types of caching in MOSS

Serves cached versions of HTML output of page to
users
Cache one version of the page for each \"bucket\" of
users with unique permissions on the site
Most efficient when most users have the same rights on
the site
Request
Logos
Branding
Cache
Navigation
Page Content
Data-Driven Views

Caches page resources on web front-end servers
for serving to users
Removes need to store these resources outside
of SharePoint
Logo.jpg
Cache Gradient.gif
Styles.css
Script.js

• Built on ASP.NET 2.0
• Plenty of customization opportunities
• ASP.NET AJAX Framework integration
• Silverlight
• Virtual Earth mashups
• The sky's the limit

• SharePoint Product Information:
http://www.microsoft.com/sharepoint
• Enterprise Content Management team blog:
http://blogs.msdn.com/ecm
• SharePoint team blog:
http://blogs.msdn.com/sharepoint

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,
it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.