Delivering Media with IIS Media Services

Integrated Web/Media Platform on
Windows Server

“Web media platform to deliver best-in-class
user experience and rich monetization tools
built on cacheable HTTP”

Traditional Progressive
Traditional Progressive
Streaming Download
Streaming Download
• Responsive User • Works from a
• Works from a Web
• Responsive User
Experience Server
Experience Web Server
• Bandwidth Use • World-wide scale
• Bandwidth Use • World-wide scale
• User Tracking w/HTTP
• User Tracking w/HTTP
Challenges Challenges
• No cacheability • Limited User
• Separate, smaller Experience
• User tracking
streaming
• Bandwidth Use
networks
(20% watched)

04
06
08
Packet Packet Packet Packet Packet

“Best quality
Low Bandwidth
I can
Fast CPU
download”
Edge
Server
“Best quality
I can
render”
High Bandwidth “Best
Slow CPU quality, peri
od ”
High Bandwidth
Fast CPU

00
02
04
06
08
00 02 04 06 08
Bit Rate
Heuristics

Media Media
Origin Edges
The Day Live Web Video Streaming Failed Us

HTTP
HTTP
ISP
Edge
Distribution
Servers
Servers
HTTP
Origin
Remote
Enterprise
Region

Edge
Server
Advanced
Logging
Server

HTTP
HTTP
ISP
Edge
Distribution
Servers
Servers
HTTP
Origin
Remote
Enterprise
Region

Media
Origin
Media Media
Distribution Edge
Servers Servers

Experience
Create Encode Deliver
Application Content Content

Passive control:
administration
& scheduling

HD @ 3Mbps
HD @ 2 Mbps
SD @ 1.5 Mbps
1.2M
1M
800K
600K
400K
200K

Key frame
alignment and
time sync
aligned
Active control:
management
& coordination

Job
configuration
Database for
Scheduling
failover
Spinnaker
Management
Console
Timing for Manifest for
QOE IIS
Heartbeat for
redundancy

Spinnaker
IIS
Management
Management Console
Media
Infrastructure Spinnaker Encoders Spinnaker Server
Services
Server Stream
Function A/V Bandwidth
A/V Ingest Scheduling Monitoring
Manifest manifest
Encode throttling
generation generation

Manifests
Encode A
(3 Mbps video)
f-MP4 Stream
Manifests
Encode B
(1.2 Mbps video)
f-MP4 Stream
Manifest
Encode C
(800 Kbps video)
f-MP4 Stream
Manifests
Encode D
(300 Kbps video)
f-MP4 Stream

Stage
Monitor

sales@inlethd.com
www.inlethd.com
John Bishop
Co-founder, SVP strategy
john.bishop@inlethd.com

Deliver Existing Content Better – Q4 2008
• Bitrate Throttling
• Web Playlists
Solve “Last Mile” Challenge – Q2 2009
• Smooth Streaming
Monetize and Scale Your Site – Q4 2009
• Live Smooth Streaming
• Advanced Logging
• Edge Caching (Origin, Distribution, Edge Servers)

IIS Media Services
(1.0)
(2.0)
(3.0)
http://iis.net/media
http://microsoft.com/expression
http://silverlight.net

Experience
Create Encode Deliver
Application Content Content

The odds are still
in favor of the house!

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