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Bill Buxton is the author of, Sketching User Experiences: Getting the Design Right and the Right Design, published jointly by Morgan Kaufmann and Focal Press. He is Principal Researcher at Microsoft …

Bill Buxton is the author of, Sketching User Experiences: Getting the Design Right and the Right Design, published jointly by Morgan Kaufmann and Focal Press. He is Principal Researcher at Microsoft Research and has a 30 year involvement in research, design and commentary around human aspects of technology, and digital tools for creative endeavour, including music, film and industrial design, in particular. Prior to joining Microsoft, he was a researcher at Xerox PARC, a professor at the University of Toronto, and Chief Scientist of Alias Research and SGI Inc. – where 2003 he was co-recipient of an Academy Award for Scientific and Technical Achievement. In 2007, he was named Doctor of Design, Honoris Causa, by the Ontario College of Art and Design, in 2008 became the 10th recipient of the ACM/SIGCHI Lifetime Achievement Award for fundamental contributions to the field of human-computer interaction, and in January 2009 was elected a Fellow of the ACM. More information on Buxton and his work can be found at: www.billbuxton.com

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  • 1. Bill Buxton Microsoft Research Return on Experience – By Design
  • 2. It’s a Good Time for Design!
  • 3. Henry Dreyfuss 1929 Western Electric Model 302 1930 (1937-1950)
  • 4. Raymond Loewy 1929 Studebaker Avanti 1962
  • 5. Vanity Kodak 1928 Walter Dorwin Teague 1926 iPod Mini 2003 Kodak Vest Pocket Camera, Series II, VPK Specia 1926
  • 6. Experience?
  • 7. My mountain bike …
  • 8. By Design?
  • 9. • Draw my phone • Draw my phone’s interface • Draw the experience of using my phone Forget the phone …
  • 10. How?
  • 11. $$ $$ Sketching….
  • 12. Timing?
  • 13. Ron Bird: http://www.2birds.org/
  • 14. Investment Sketch Prototype Time Weight of Design Criteria
  • 15. Microsoft?
  • 16. • When I joined 3 yrs ago, only 1 person in the technical leadership with design b.g. Now ~10. • Significant growth in senior ranks joining from other companies • But others promoted from within. • Growth not just at senior level • In less than two years, we have grown UX headcount almost one and half times • This is almost twice the rate that we are hiring technologists • We have about 800 designers and user researchers now
  • 17. Monique Chatterjee is a Lead Designer on the Audrey Louchart joined the Premium Mobile MS Hardware Design Team. She graduated from Experience Group at MS just 7 months ago. She Rochester Institute of Technology in ’97 and is was previously a designer at One and Co, wher now 33. She spent 7 years consulting in Boston she collaborated with MS as a consultant on the Arc mouse project. Audrey graduated in ‘04 from and Chicago, designing housewares and consumer electronics, before joining Microsoft Institute Superior of Design in France, and turns over 5 years ago. 27 this week.
  • 18. Quick Demo
  • 19. Six Degrees …
  • 20. Luck is what happens when preparation meets opportunity. Seneca
  • 21. Advancing User Experiences Scott Guthrie Corporate Vice President Developer Division Microsoft Corporation
  • 22. web media RIA
  • 23. web
  • 24. A powerful set of tools and technologies What is the Microsoft optimized for building and hosting next Web platform? generation web applications. web
  • 25. Expression Web 3 • Standards based web authoring • Multi-language targeting • Secure FTP support • CSS Diagnostics • SuperPreview web
  • 26. demo Expression Web 3 Erik Saltwell Group Program Manager Microsoft Corporation
  • 27. SuperPreview: IE Announcing: 6,7,8 Beta Available Today
  • 28. ASP.NET MVC 1.0 • Full Control over HTML markup • SEO friendly with URL routing • Test driven development workflow • Easily extensible web
  • 29. Announcing: ASP.NET MVC 1.0 Shipping Today
  • 30. ASP.NET 4 and VS 2010 ASP.NET 4 improvements • Web Forms • MVC • AJAX • Distributed Caching Visual Studio 2010 for web development • Code focused improvements • JavaScript / AJAX / jQuery tooling • SharePoint • Publishing and deployment web
  • 31. Web Server Extensions web
  • 32. Web Server Extensions web
  • 33. Microsoft Web Platform Installer Install the latest versions of Microsoft Web Platform tools, server, database and framework. Available FREE on Stay up-to-date and explore what’s new. Runs on Windows XP, Windows Microsoft.com/Web and Windows Vista, Windows Server 2003 Server 2008 web
  • 34. Windows Web App Gallery Get up and running with the most widely used, freely available Web applications for Windows Server. web
  • 35. demo Microsoft Web Platform Installer & App Gallery
  • 36. Commerce Server Announcing: 2009 Available Now
  • 37. Azure Services Platform • Preview launched in October last year • User-demand driving new features – Windows Azure: FastCGI/PHP and .NET full trust – SQL Data Services: Relational database – .NET Services: More Web standards • On track for commercial release this year web
  • 38. Microsoft BizSpark support Designed to provide software entrepreneurs all … for free. the resources they need to software build successful companies and connect them with a community of experts… visibility web
  • 39. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 40. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 41. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 42. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 43. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 44. development begins May 2008 Stackoverflow.com private beta & Joel Spolsky Jeff Atwood Aug 2008 public beta Sep 2008 ~ Jan 2008
  • 45. page views per day 600,000 Stackoverflow.com unique users & Joel Spolsky Jeff Atwood per day 200,000 # of servers 2 (database, web)
  • 46. Native Web App Stackoverflow.com Our user interface: the search Jeff Atwood & Joel Spolsky engine. Obsessive web standards OpenID jQuery AJAX
  • 47. Optimization, Shmoptimi zation Stackoverflow.com Jeff Atwood & Joel Spolsky /questions/12345/post-title /tags/java /search?q=orthogonal /users/811/shog9
  • 48. I Feel the Need. The Need for Speed. Stackoverflow.com Jeff Atwood & Joel Spolsky Denormalize database IIS 7 Cache, Compression 64-bit top to bottom jQuery AJAX callbacks MVC = low overhead
  • 49. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 50. Stackoverflow.com Jeff Atwood & Joel Spolsky Microsoft BizSpark
  • 51. Stackoverflow.com Jeff Atwood & Joel Spolsky Why?
  • 52. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 53. Stackoverflow.com Jeff Atwood & Joel Spolsky
  • 54. Silverlight By The Numbers Silverlight
  • 55. Silverlight By The Numbers Silverlight launched just 18 months ago
  • 56. Silverlight By The Numbers 350 million+ Installs
  • 57. Silverlight By The Numbers 300,000+ Developers & Designers
  • 58. Silverlight By The Numbers 200+ Partners in 30 Countries
  • 59. Silverlight By The Numbers 200+ Microsoft Products & Websites
  • 60. Silverlight By The Numbers 10,000’s of apps globally
  • 61. Netflix Kevin McEntee Vice President, Web Engineering Netflix
  • 62. Streaming To The Mac Netflix Kevin McEntee Vice President, Web Engineering Netflix
  • 63. Streaming To Firefox Netflix Kevin McEntee Vice President, Web Engineering Netflix
  • 64. Cross Platform Reality Netflix Kevin McEntee Vice President, Web Engineering Netflix Single Netflix Player
  • 65. Installers Are Evil Netflix Kevin McEntee Vice President, Web Engineering Netflix Single Netflix Player
  • 66. Installers Are Evil Netflix Kevin McEntee Vice President, Web Engineering Netflix Single Netflix Player
  • 67. Netflix Out Of The Installer Business Netflix Kevin McEntee Vice President, Web Engineering Netflix One time install, supported by Microsoft
  • 68. Adaptive Streaming Netflix Kevin McEntee Vice President, Web Engineering Netflix
  • 69. Adaptive Streaming Netflix Video More Bits = Better Kevin McEntee Vice President, Web Engineering Netflix 1500 Kbps 1000 Kbps 500 Kbps
  • 70. Adaptive Streaming - Rebuffer Netflix Kevin McEntee Vice President, Web Engineering Netflix
  • 71. Innovation Requires Iteration Netflix Kevin McEntee Vice President, Web Engineering Netflix
  • 72. Silverlight Is A Research Platform Netflix Kevin McEntee Vice President, Web Engineering Netflix Innovate Deploy
  • 73. Silverlight 3: Continued Innovation Netflix Kevin McEntee Vice President, Web Engineering Netflix GPU support for scaling and stretching video Wider range of processors and price points for running video playback
  • 74. Netflix Loves Silverlight Netflix Kevin McEntee Vice President, Web Engineering Netflix
  • 75. media
  • 76. Silverlight 3 Media • GPU hardware acceleration • New codec support (H.264, AAC, MPEG- 4) • Raw bitstream Audio/Video API • Improved logging for media analytics media
  • 77. IIS Media Services • On-demand smooth streaming • Live smooth streaming • Edge caching • Web playlists • Bit-rate throttling • Advanced logging media
  • 78. demo Silverlight Media
  • 79. Perkins Miller Sr. VP Digital Media NBC Sports & Olympics
  • 80. Beijing • 1.3 billion page views • 52.1 million unique visitors • 75.5 million videos watched • 9.9 million hours of video consumed (1,126 years) • 27 minutes of viewing per session • 5,000 unique clips viewed per day during the final week • 35 million mobile views • 130,000 peak streams • 3.4 petabytes of video delivered media
  • 81. Vancouver • The Online HD Olympics – 100% Smooth Streaming – Full 720p HD • DVR capabilities (pause/rewind live action) • Super slow motion and high resolution frame capture • Metadata overlays • Live video alerts • Real-time feeds of the latest and most popular clips media
  • 82. RI
  • 83. Graphics • GPU Acceleration and hardware compositing • Perspective 3D • Bitmap & pixel API • Pixel shader effects • Deep Zoom improvements RIA
  • 84. demo Gratuitous Graphics <3
  • 85. Application Development • Deep linking, navigation and SEO • Improved text quality • Multi-Touch support • 100+ controls available • Library caching support RIA
  • 86. David Anthony demo Co-Founder Scott Stanfield CEO
  • 87. Workflow: Handle With Care Let’s do it for the egg. RIA
  • 88. Expression Blend 3 • SketchFlow • Adobe Photoshop and Illustrator import • Behaviors • Designing with data • Source code control • XAML, C# and VB code intellisense RIA
  • 89. demo Expression Blend 3 Jon Harris Sr. Product Manager Microsoft Corporation
  • 90. Announcing: Eclipse Support for Silverlight (on Mac)
  • 91. Data • Data-binding improvements • Validation error templates • Server data push improvements • Binary XML networking support • Multi-Tier REST data support RIA
  • 92. demo Silverlight Business Apps
  • 93. SAP NetWeaver Announcing: ® Support
  • 94. Out of Browser Scenarios • Extend media experiences • Companion applications for your Web site • Lightweight data snacking applications RIA
  • 95. Out of Browser Capabilitiesfriendly experience • Simple consumer • Safe, secure, sandboxed environment • Built-in auto-update support • Build offline-aware applications • Integrate with underlying operating system RIA
  • 96. demo Tom Mara & Aaron Starkey KEXP
  • 97. Silverlight 3 Download Size • Thousands of new APIs • Hundreds of new features 40kcodecs smaller than Silverlight 2 • New • Out of browser support
  • 98. Available today • Silverlight 3 Beta • Expression Blend 3 Preview • Silverlight 3 Tools for Visual Studio 2008 • IIS Media Services
  • 99. • Thanks GoGrid! Use your Go Grid Cloud Card from your attendee bag for a $200 credit toward their cloud based Windows Server 2008 offering. • Get your FREE copy of Windows Web Server 2008 by stopping by registration • Use Web PI to make your new Web server ready for development or production • Download Silverlight 3 today!
  • 100. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.