Trip Maps John Pope VP Marketing TripHub Inc.

TripHub Company Overview The best way to plan, coordinate, and share any gathering that involves travel Friends & Family, Membership Organizations, Shared Interest Launched 2006; operating 3 sites Business model: Ad/referral fees and 3 rd party licensing triphub.com alaska.triphub studentambassadors.triphub

The best way to plan, coordinate, and share any gathering that involves travel

Friends & Family, Membership Organizations, Shared Interest

Launched 2006; operating 3 sites

Business model: Ad/referral fees and 3 rd party licensing

Integrated Planning, Coordinating and Sharing Experience Point of Inspiration Research and Discuss Options Invite Participants Organize and Make Decisions Share Itineraries Exchange Memories, Discuss Next Trip Experience the Gathering Purchase Travel & Services MAP VALUE ADD

TripHub Trip Maps

T+ 4 Weeks  Measurable ROI Delighting Customers Fills a top need in group travel planning sites* Helping find things to do and see 4+ “address-based” items per trip Expanded Business Opportunity Increased engagement & inventory Enhanced platform solution New customer segment - driving trips “ Trip Maps is a case of a great feature bringing added value to the user base, simplifying many of the daunting tasks involved with planning a trip.” - Mashable “ The new map feature is great!... Very cool!” - Lisa, TripHub user *Source: PhoCusWright Groups & Meetings: Opportunity Re-defined, 2007

Delighting Customers

Fills a top need in group travel planning sites*

Helping find things to do and see

4+ “address-based” items per trip

Expanded Business Opportunity

Increased engagement & inventory

Enhanced platform solution

New customer segment - driving trips

Why Virtual Earth? Disambiguation Intelligent zoom Global coverage Local search Bird's Eye view Driving directions

Disambiguation

Intelligent zoom

Global coverage

Local search

Bird's Eye view

Driving directions

Future Map Features Core functionality Expanded use of geo coding Local search for ad hoc entry More detail on hover Expose Community Trip “heat map” Comments, photos, reviews

Core functionality

Expanded use of geo coding

Local search for ad hoc entry

More detail on hover

Expose Community

Trip “heat map”

Comments, photos, reviews

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

InfoNow MIX Agenda – April 30, 2007 InfoNow Introduction InfoNow Overview Products and Services Virtual Earth Application & Use Why InfoNow is upgrading InfoNow Demo Conclusions (ROI, Vision) Q&A

InfoNow Introduction

InfoNow Overview

Products and Services

Virtual Earth Application & Use

Why InfoNow is upgrading

InfoNow Demo

Conclusions (ROI, Vision)

Q&A

InfoNow Overview Background Based in Denver, CO 40+ Customers Products Volume 200,000,000 Map Txns ‘06 900,000,000 Location Referrals in ’06 99.9 % Uptime 1.2 Million Locations Maintained 87 Active Web, IVR, XML, Mobile Installations First Locator: VISA, 1996 Most Recent: NOKIA 2007

Based in Denver, CO

40+ Customers

200,000,000 Map Txns ‘06

900,000,000 Location Referrals in ’06

99.9 % Uptime

1.2 Million Locations Maintained

87 Active Web, IVR, XML, Mobile Installations

First Locator: VISA, 1996

Most Recent: NOKIA 2007

InfoNow Location Insight Solution Family Enables customers to easily search and find the closest, most convenient business location, anywhere in the world. Web Insight IVR Insight Profile Insight Connects your customers with the location that most conveniently suits their needs through the web Delivers Location Insight search results to users via telephony systems Profiler & Data Manager: Add, delete, modify, upload or download data record changes quickly and easily Data Link Provides direct, automatic upload of location data from multiple sources Mobile Insight Delivers a clear display of Location Insight search results to wireless communications devices Asset Insight Provides a visual representation to the location of your assets and how events affect them

Virtual Earth Platform Geo-Layering Business Rules Localization Layout Templates Plug In Products Access Points Hosting Professional Services Data Services Reports InfoNow LocationInsight Architecture Project Management

InfoNow LocationInsight VE Layer Virtual Earth Platform This is the connection to Microsoft’s Virtual Earth Services Providing the basic components that we need for geocoding and mapping

This is the connection to Microsoft’s Virtual Earth Services

Providing the basic components that we need for geocoding and mapping

Customer Access Points Mobile Customers locate the optimal locations using the touch point that best meets their needs IVR Client API Call Center Web

Customers locate the optimal locations using the touch point that best meets their needs

InfoNow upgrade assessment Mapping partner Advanced Features (elaborate list) Investment in Tech Enterprise service level (Up time; response time) X X X X X X X

Microsoft - A Long Term Commitment The world is on the verge of a revolution in the use of geospatial information THE VISION You'll be walking around in downtown London and be able to see the shops, the stores, see what the traffic is like. Walk in a shop and navigate the merchandise. Not in the flat, 2D interface that we have on the web today, but in a virtual reality walkthrough. Bill Gates, Chairman, Microsoft from a 2005 speech in London on his 50 th birthday

The world is on the verge of a revolution in the use of geospatial information

VE Return On Investment Standard JAVA API AJAX Fewer transactions per search Session Map searching Multi-point driving direction Most precise geocoding Aerial imagery SLA POI layers User defined areas VE Mobile (WinMO, J2ME, Client download, SMS) Call center (minimum input) IVR (precise geocoding)

Standard JAVA API

AJAX

Fewer transactions per search Session

Map searching

Multi-point driving direction

Most precise geocoding

Aerial imagery

SLA

POI layers

User defined areas

VE Mobile (WinMO, J2ME, Client download, SMS)

Call center (minimum input)

IVR (precise geocoding)

InfoNow VE Vision Roadmap Business Analytics Map presentation Sales territory mapping Inventory integration Graphical profiling Entity identification (matching)

Business Analytics Map presentation

Sales territory mapping

Inventory integration

Graphical profiling

Entity identification (matching)

Discussion Q&A

Thank You