Beyond The Browser

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Microsoft's Joe Belfiore (Vice President, eHome division) hosts this overview of your options for boosting revenues by building "sticky" experiences that follow the user outside the browser, into the living room and on the go. Some of the specific technologies that will be discussed include: RSS, the Windows Sidebar, Office "12", Windows Mobile™ and Windows Media Center/Xbox 360.

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  • Beyond The Browser

    1. 3. Overview: when, where, owners (hidden) <ul><li>When: March 20-22, 2006 </li></ul><ul><li>Where: The Venetian Hotel, Las Vegas </li></ul><ul><li>Tagline: “The Next Web Now” </li></ul><ul><li>Team: </li></ul><ul><ul><li>Event Owner: Steve Cellini </li></ul></ul><ul><ul><li>Business Owner: Joan Hoshino </li></ul></ul><ul><ul><li>Logistics Owner: Vivian Eickhoff </li></ul></ul><ul><ul><li>Marketing Owner: Jennifer Ritzinger </li></ul></ul><ul><ul><li>Content Owner: Ray Winninger </li></ul></ul><ul><ul><li>Community Owner: Jeff Sandquist </li></ul></ul>
    2. 4. Audience & Message (hidden) <ul><li>Audience: The operators of large, consumer-facing web sites </li></ul><ul><li>Key Messages: </li></ul><ul><li>While browser-based interactions are still the backbone of the web experience, reaching beyond the browser can unlock significant new revenue opportunities. The technologies necessary to effectively stretch out beyond the browser are available today (defined as ’06/Vista wave). </li></ul>
    3. 5. Conference Overview (hidden) <ul><li>Opening keynote by Bill Gates </li></ul><ul><ul><li>Intimate and informal in tone </li></ul></ul><ul><li>Two additional keynotes: </li></ul><ul><ul><li>1: “Next Generation Browsing” </li></ul></ul><ul><ul><ul><li>Pure HTML is rapidly becoming “not good enough” </li></ul></ul></ul><ul><ul><li>Scenario 2: “Beyond the Browser” </li></ul></ul><ul><ul><ul><li>Extend your reach to expand your audience and revenues </li></ul></ul></ul><ul><ul><li>Each keynote fleshed out with related breakout sessions and discussions </li></ul></ul><ul><li>Other organizing principles </li></ul><ul><ul><li>Virtual tracks for: Designers, BDM, and architecture / ops </li></ul></ul>
    4. 6. Beyond The Browser Joe Belfiore Corporate Vice President Microsoft Corporation
    5. 7. Customer Experience Directions Smart Clients Richer Browser Experiences Mobile Devices Subscriptions & Syndication TV Connected
    6. 8. Customer Experience Directions Smart Clients Richer Browser Experiences Mobile Devices Subscriptions & Syndication TV Connected
    7. 9. Customer Experience Directions Smart Clients Richer Browser Experiences Mobile Devices Subscriptions & Syndication TV Connected
    8. 10. Beyond The Browser Smart Client experiences let you do even more for your best customers. … But still not a rich or sticky enough experience! WinFX applications Atlas WPF RSS Office add-ins Desktop gadgets
    9. 11. WinFX Applications <ul><li>Total control of User Experience </li></ul><ul><li>Offline and local storage </li></ul><ul><li>Full Trust Access to Windows services (file system, data stores, etc) </li></ul>
    10. 12. WinFX Applications
    11. 13. Office Add Ins Your content & services integrated with Office Financial data Productivity 400M Office Users Personal data
    12. 14. MSN Money Toolbar eBay in Outlook Office Add-Ins
    13. 15. Windows Sidebar And Gadgets <ul><li>Your content and services </li></ul><ul><li>Persistent desktop experience </li></ul><ul><li>Increase loyalty and traffic </li></ul>
    14. 16. Windows Sidebar
    15. 17. Darin Brown President Avenue A | Razorfish Advertising
    16. 18. Darin Brown President Avenue A | Razorfish Advertising
    17. 19. Mobile Devices Smart Clients Richer Browser Experiences Mobile Devices Subscriptions & Syndication TV Connected
    18. 20. Mobile Devices <ul><li>Ultra Mobile PCs </li></ul><ul><li>Windows Mobile </li></ul><ul><li>Content and Devices </li></ul>
    19. 21. Ultra Mobile PC <ul><li>Tablet PC Edition 2005 OS </li></ul><ul><li>Sub 2 pounds, 3+hour battery </li></ul><ul><li>7” widescreen display </li></ul><ul><ul><li>Pen, touch and handheld input </li></ul></ul><ul><li>WiFi and Bluetooth </li></ul>
    20. 22. Windows Mobile
    21. 23. Windows Mobile
    22. 24. Windows Media Formats And DRM Phones Content flow to millions of devices
    23. 25. Portable Devices Portable Devices
    24. 26. Customer Experience Directions Smart Clients Richer Browser Experiences Mobile Devices Subscriptions & Syndication TV Connected
    25. 27. Windows Media Center <ul><li>Simple User Experience </li></ul>
    26. 28. Windows Media Center <ul><li>3 rd Party App Platform </li></ul>
    27. 29. Windows Media Center <ul><li>TV Connected Devices </li></ul>
    28. 30. Windows Media Center <ul><li>3rd Party App Platform </li></ul><ul><li>Simple User Experience </li></ul><ul><li>TV Connected Devices </li></ul>
    29. 31. Media Center And Xbox 360 Momentum 60 50 40 30 20 10 0 Source: Endpoint Technologies Associates, 9/05 DFC Intelligence 7/05 Millions of Units <ul><li>Media Center shipping 1M units per month </li></ul><ul><li>>50% all retail desktop PCs in the U.S. </li></ul>Xbox 360 Media Center
    30. 32. Online Spotlight Partners
    31. 41. Media Center in Windows Vista Broader availability Incredible user experience High Definition digital TV… Cable! Platform advancements Whole home distribution
    32. 43. Customer Experience Directions TV Connected Smart Clients Subscriptions/ APIs Richer Browser Experiences Mobile Devices
    33. 44. Next Steps <ul><li>BTB011 Developing Services and Applications for Media Center (Today, 3PM, Palazzo Ballroom E/L) </li></ul><ul><li>BTB027 Extending Your Experience to the Desktop Using Windows Sidebar (Today, 4:30PM, Ballroom C/D) </li></ul><ul><li>NGW040 A Designer's Overview of WPF (Today, 11AM, Ballroom E/L) </li></ul><ul><li>BTB029 The Digital Home: Designing for the 10' User Interface (Today, 4:30, Palazzo Ballroom E/L) </li></ul><ul><li>BTB003 Windows Media: Evolving Content, Powering Amazing Experiences, Enabling New Business Models (Today, 4:30, Ballroom M/N) </li></ul>
    34. 45. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
    35. 48. Appendix
    36. 49. Film TV Music Photography/Video Games Pocket PC and Smartphone Portable Media Center Burned CD or DVD Playstation Portable
    37. 50. Windows Media Center <ul><li>3 rd Party Applications </li></ul>
    38. 51. Take TV Content With You <ul><li>Pocket PC </li></ul><ul><li>Smartphone </li></ul><ul><li>Laptop PC </li></ul><ul><li>Sony PSP </li></ul><ul><li>Apple iPod </li></ul>

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