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20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
20121031 itb session2
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20121031 itb session2

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  • 1. Business Development Process (Session2) Kazuaki ODA (SLOGAN Inc.)) Copyright©SLOGAN Inc. All Rights Reserved.
  • 2. Hello, again!This is the 2 nd session of lectures 1 Copyright©SLOGAN Inc. All Rights Reserved.
  • 3. Kazuaki ODA (“Kazu”)SLOGAN Inc. (Executive officer)K Consulting Co., Ltd (CEO)LimitBreak Inc. (Executive Officer)Nagoya University (Visiting Professor )-Macro Economics, Social Science, Strategy/ManagementAngel Investor E-mail : oda@slogan.jp : Facebook:www.facebook.com/kazuaki.oda Copyright©SLOGAN Inc. All Rights Reserved.
  • 4. Work ExperienceAndersen Consulting(ACCENTURE) management consultant in Japan and USInternet Ad Agency (Mailnews Corporation) =>IPO and merged to Dentsu(*) group (* No.1 Ad agency in Japan)Internet Ad Agency CSO(Strategy) & CTO(Technology) of Dentsu GroupMobile service companies(shortcut email reply system) =>buy-outInvesting to some companies 3 Copyright©SLOGAN Inc. All Rights Reserved.
  • 5. My Internet BusinessInternet Advertising Agency From venture to big(Merged into “Dentsu”) COO/CFO, CTO, CSO(Strategy) (* No.1 Ad agency in Japan)Mobile Shortcut Service and BBSPHP Platform Cloud Service 4 Copyright©SLOGAN Inc. All Rights Reserved.
  • 6. SLOGAN Inc.Venture Human Capital & Incubation Lab (www.goodfind.jp) 5 Copyright©SLOGAN Inc. All Rights Reserved. 5
  • 7. The PHPer.jp is a cloud platform website. (PaaS=Platform As A Service) Programmers need no preparations before developing software. ・Web/CLI/RESTfulAPI ・Prepaid by PalPal ・Deployment by git push ・Linux Apache MySQL PHP ・Convertible PHP versions ・Adon system ・Showcase ・Domain Management ・Shared SSL(Beta version as 2012/10/25) Copyright©SLOGAN Inc. All Rights Reserved.
  • 8. My networks in the world 7 Copyright©SLOGAN Inc. All Rights Reserved.
  • 9. <Lectures in the sequence(Nagoya University)>(1)Overview and outlook of worldwide societies/economiesand how to select excellent companies.(2)How to create and value up successful personal careersand skills in this unpredictable future.(3)The secrets of problem solving method and logical thinking ofglobal management consulting firms.(4)Effective communication and presentation skills in the teamsor in public speaking occasions.(5)How to create new business structures and organizations. 8 Copyright©SLOGAN Inc. All Rights Reserved.
  • 10. WORKSHOPWhat companies do you think are GOOD? (with what reasons or in which point?) (15 min) 9 Copyright©SLOGAN Inc. All Rights Reserved.
  • 11. Examples • Google • Apple • TOYOTA • Microsoft • Facebook • Twitter etc. 10 Copyright©SLOGAN Inc. All Rights Reserved.
  • 12. How to Analyze Industry/Company 11 Copyright©SLOGAN Inc. All Rights Reserved.
  • 13. 4 Points for Choosing a Company to work for (1) Employees and Organization (2) Stage of Company (3) Analysis of Relationship between Industry and Company (4) Asset Valuation 12 Copyright©SLOGAN Inc. All Rights Reserved.
  • 14. Point 1 Employees and Organization 13 Copyright©SLOGAN Inc. All Rights Reserved.
  • 15. It is the age of“War for Talent!” 14 Copyright©SLOGAN Inc. All Rights Reserved.
  • 16. Point 2 Companies Have their own Life Cycle LaterCorp.scale Middle Start-Up time 15 Copyright©SLOGAN Inc. All Rights Reserved. Copyright©SLOGAN Inc. All Rights Reserved.
  • 17. Point 3 Analysis of Relationship between Industry and Company Framework for Industry Analysis Industry Social Industry Scale Features SWOTEnvironment and (Differentiation, Analysis Analysis Growth Rate Share)) 16 Copyright©SLOGAN Inc. All Rights Reserved.
  • 18. Framework for Industry Analysis (Ex. Advertising Industry in Japan) (1) Social Environmental Analysis Scale of advertising industry is shrinking while GDP is declining. But this market is protected from foreign companies by regulations. Also, it has a strong relation ship with old media like TV. (2) Industry Scale and Growth Rate $7.7B (stop growing) 17 Copyright©SLOGAN Inc. All Rights Reserved.
  • 19. (3) Industry Features (reasons of differentiation, share )Recently, there has been industry consolidation because M&A deals betweentwo companies following a leading company has been made happen.The problem in this industry is that how to make up for TV advertisementdepartment. Each company is trying to expand their digital contents sales andreuse them in other countries.(4) SWOT AnalysisTwo biggest companies have gone into partnership with small companies.All advertising companies want to a general media by merging the Internetwith TV and smartphone. 18 Copyright©SLOGAN Inc. All Rights Reserved.
  • 20. Point 4 Asset Evaluation<Business Assets of the Company> > Technology <Examples of asset> Strategies Knowledge ・Current share Product (especially Top3) Customer Service ・Brand awareness and image ・Technology ・Right of Properties New Business 19 Copyright©SLOGAN Inc. All Rights Reserved.
  • 21. Business Development Process 20 Copyright©SLOGAN Inc. All Rights Reserved.
  • 22. Company’s Business Life Cycle (Ⅰ) (Ⅱ) (Ⅲ) (Ⅳ)CompanyScale Time Scale 21 Copyright©SLOGAN Inc. All Rights Reserved.
  • 23. (Ref.) Countries Have Their AgeCountryScale 1800 1900 2000 2010 22 Copyright©SLOGAN Inc. All Rights Reserved.
  • 24. What the Market Growth Curve means? (Ⅰ) (Ⅱ) (Ⅲ) (Ⅳ)MarketScale Time Scale 23 Copyright©SLOGAN Inc. All Rights Reserved.
  • 25. What happens during Phase Ⅰ? (Ⅰ) (Ⅱ) (Ⅲ) (Ⅳ)MarketScale Time Scale 24 Copyright©SLOGAN Inc. All Rights Reserved.
  • 26. Features of Phase Ⅰ・Process of creating ”0 to 1”・Can’t figure out what would happen・Believe your future to survive・Based on creativity・Some criticism from your family and friends・Creating new service or product.・HARD work during this phase! 25 Copyright©SLOGAN Inc. All Rights Reserved.
  • 27. What happens during Phase Ⅱ? (Ⅰ) (Ⅱ) (Ⅲ) (Ⅳ)MarketScale Time Scale 26 Copyright©SLOGAN Inc. All Rights Reserved.
  • 28. Ⅱ Features of PhaseⅡ・Process of developing “1 to 10”・Demand > Supply(certain price)・You can figure out your company’s future・Others start to realize the attractive market・In the hard competition for share・Being well organized and systemized is the key to grow・Speed and marketing is the key of success 27 Copyright©SLOGAN Inc. All Rights Reserved.
  • 29. What happens during Phase Ⅲ? (Ⅰ) (Ⅱ) (Ⅲ) (Ⅳ)MarketScale Time Scale 28 Copyright©SLOGAN Inc. All Rights Reserved.
  • 30. Ⅲ Features of PhaseⅢ・Process of developing “10 to 100”・Demand=Supply(equilibrium price )・Attractiveness of the market is apparent・Hard competition with competitors for price and quality・Being well organized is getting more important・Profit rate is decreasing・Some companies go bankrupt 29 Copyright©SLOGAN Inc. All Rights Reserved.
  • 31. What happens during Phase Ⅳ? (Ⅰ) (Ⅱ) (Ⅲ) (Ⅳ)MarketScale Time Scale 30 Copyright©SLOGAN Inc. All Rights Reserved.
  • 32. Ⅳ Features of PhaseⅣ・Process of declining from 100 to 80・Mature of the Market・Supply >> Demand(Price decreasing)・Peak for M&A(magic number “3”)・Profit rate is the lowest 31 Copyright©SLOGAN Inc. All Rights Reserved.
  • 33. Do You Read TechCrunch? 32 Copyright©SLOGAN Inc. All Rights Reserved. Copyright©SLOGAN Inc. All Rights Reserved.
  • 34. Do You Read Mashable, The Next Web, ReadWriteWeb? 33 Copyright©SLOGAN Inc. All Rights Reserved. Copyright©SLOGAN Inc. All Rights Reserved.
  • 35. Check VC Investment Trend 34 Copyright©SLOGAN Inc. All Rights Reserved. Copyright©SLOGAN Inc. All Rights Reserved.
  • 36. Check a Trend of Startups in the World 35 Copyright©SLOGAN Inc. All Rights Reserved.
  • 37. グループワーク まずは考えてみましょう!Thank you for coming today! !v(・・)v! 36 Copyright©SLOGAN Inc. All Rights Reserved.

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