Are Shortform Twitter ‘Reviews’ equal to longform Yelp reviews?

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Do Tweets in aggregate provide the same type of information as Yelp reviews? A thoroughly unscientific study of one of my favorite restaurants in Boston's South End - Myers + Chang. In the end it appears that Tweets about a restaurant in aggregate appear the same as Yelp reviews about a restaurant in aggregate.

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Are Shortform Twitter ‘Reviews’ equal to longform Yelp reviews?

  1. 1. Are Shortform Twitter ‘Reviews’ equal to longform Yelp reviews? <ul><li>Hypothesis: Yelp reviews of Myers+Chang in Boston (M+C) convey the same information in aggregate when compared to Tweets mentioning M+C. </li></ul><ul><li>by GoodEatsFor.Me </li></ul>
  2. 2. Process Steps: <ul><li>Collection </li></ul><ul><ul><li>Collect all Tweets from GE4M re: M+C. n=268 </li></ul></ul><ul><ul><ul><li>Db output to CSV file </li></ul></ul></ul><ul><ul><li>Collect all Reviews from Yelp re: M+C. n=142 </li></ul></ul><ul><ul><ul><li>http://www.yelp.com/biz/myers-chang-boston </li></ul></ul></ul><ul><ul><ul><li>Page was then stripped of CSS / images ( http://lab.arc90.com/experiments/readability/ ) </li></ul></ul></ul><ul><li>Text Cleanup </li></ul><ul><ul><li>Find/replace HTML elements / Headers / titles from Yelp data </li></ul></ul><ul><ul><li>Generate Wordclouds </li></ul></ul><ul><ul><ul><li>Used Wordle.net to generate wordclouds for both data sets with upper limits of 50 and 150 words each across visualization </li></ul></ul></ul>
  3. 3. Myers+Chang: Top 50 words via Yelp
  4. 4. Myers+Chang: Top 50 words via Twitter
  5. 5. Myers+Chang: Top 150 words via Yelp
  6. 6. Myers+Chang: Top 150 words via Twitter
  7. 7. Findings and Conclusions <ul><li>Word clouds told me same story </li></ul><ul><ul><li>Both sets of word clouds had similar words in similar frequencies of occurrence </li></ul></ul><ul><li>High volume short form content (Twitter) is equivalent to lower volume long form content (Yelp!) </li></ul><ul><ul><li>And Twitter content tends to be more current </li></ul></ul><ul><ul><li>GoodEatsFor.Me makes sense of this content to quantify and analyze consumer recommendations </li></ul></ul>
  8. 8. Want to discuss? <ul><li>You can find us on Twitter: @goodeatsforme </li></ul><ul><li>or via email: GM (at) goodeatsfor (dot) me </li></ul>

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