Ashley Good | 06 June 2013
www.failforward.org
@admitfailure
What’s So Great
About Failure?
3
4
5
Choose the Challenge
6
I do acknowledge my
failures. But no one
else does.
I want to but I fear I
will be judged and
punished.
Need a new norm ...
7
Confirmation Bias
Empathetic, blameless dialogue to
break down defensiveness and fear
8
9
10
I REALIZED
• Our perception of failure was
flawed
• It is a choice to accept failures,
not ignore deny blame
• We can refr...
12
13
Theory
GapGap
Action
Theory to Practice
Four ways to bridge that gap at
your organization:
1. Find and share stories of role
models
2. Build yo...
Find Role Models
16
Build Capacity
17
Share the Idea
18
Formalize the Process
Eddie Obeng
Author of World After Midnight
Ability to Learn
PAST NOW~15 YEARS AGO
Innovation is Proportional to
Risk of Failure
Risk
i.e. Likelihood of Failure
Low
Low
High
High
Challenge our instinctive
reactions and choose to
accept failure
22
Reframe our
failures as practice
and learning
23
Theory
Action
GapGap
Commit to turning
theory into action
“Pursue something so
important that even if you
fail, the world is better off
with you having tried.”
- Tim O'Reilly
Found...
FailCon Oslo Opening Keynote - Presentation Slides
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FailCon Oslo Opening Keynote - Presentation Slides

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Ashley Good from Toronto, Canada is recognized as no less than "a world expert on failure". Working on several development projects around the world she was faced with the need to address the inefficiencies, and sometimes ineffectiveness of development work. Based on her experience she created AdmittingFailure.com and FailForward.org in 2010 to spark a shift in how civil society perceives and talks about failure.
In her opening keynote titled "What's So Great About Failure?" at FailCon Oslo June 6, 2013 she shares her story and some ideas for the audience to apply the Fail Forward approach to their contexts.

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FailCon Oslo Opening Keynote - Presentation Slides

  1. 1. Ashley Good | 06 June 2013 www.failforward.org @admitfailure What’s So Great About Failure?
  2. 2. 3
  3. 3. 4
  4. 4. 5 Choose the Challenge
  5. 5. 6 I do acknowledge my failures. But no one else does. I want to but I fear I will be judged and punished. Need a new norm of talking about success and failures all the time
  6. 6. 7 Confirmation Bias Empathetic, blameless dialogue to break down defensiveness and fear
  7. 7. 8
  8. 8. 9
  9. 9. 10
  10. 10. I REALIZED • Our perception of failure was flawed • It is a choice to accept failures, not ignore deny blame • We can reframe failures as learning and practice 11
  11. 11. 12
  12. 12. 13 Theory GapGap Action
  13. 13. Theory to Practice Four ways to bridge that gap at your organization: 1. Find and share stories of role models 2. Build your capacity to share failures well 3. Share the idea 4. Formalize the failure process
  14. 14. Find Role Models
  15. 15. 16 Build Capacity
  16. 16. 17 Share the Idea
  17. 17. 18 Formalize the Process
  18. 18. Eddie Obeng Author of World After Midnight Ability to Learn PAST NOW~15 YEARS AGO
  19. 19. Innovation is Proportional to Risk of Failure Risk i.e. Likelihood of Failure Low Low High High
  20. 20. Challenge our instinctive reactions and choose to accept failure
  21. 21. 22 Reframe our failures as practice and learning
  22. 22. 23 Theory Action GapGap Commit to turning theory into action
  23. 23. “Pursue something so important that even if you fail, the world is better off with you having tried.” - Tim O'Reilly Founder of O'Reilly Media

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