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Comparing SEO Ranking Factors From
2013 to 20142014
MARCUS TOBER
06/11/2014
Seattle
Marcus Tober
SEO Search Engine Optimization 2014
2014 Edition
IRON
MAN
RANKING
Technics Content
RANKING FACTORS 2014
RANKING FACTORS 2014
Content/
Techniques
Social
vs 2013
OnPage Techniques
TECHNICAL ELEMENTS
RANKING FACTORS
2014
vs 2013
TECHNICAL ELEMENTS
RANKING FACTORS
2014
12 www.searchmetrics.com 6/11/2014
๐œŒ2014 = 0.14
Sitespeed
๐œŒ2014 = 0.14
13 www.searchmetrics.com 6/11/2014
๐œŒ2014 = 0.14
Sitespeed
SEO Search Engine Optimization 2014
15 www.searchmetrics.com 6/11/2014
Brand Factor
๐œŒ2014 = 0.16
Number of internal Links
16 www.searchmetrics.com 6/11/2014
Number of internal Links
OPTIMIZE !
$ $
$ $ $ $
$$ $
$
$
Less is More!
Whatโ€˜s even more
important?
Whatโ€˜s inside!
CONTENT
SEO Search Engine Optimization 2014
CONTENT ELEMENTS
RANKING FACTORS
2014
vs 2013
CONTENT ELEMENTS
RANKING FACTORS
2014
24 www.searchmetrics.com 6/11/2014
Brand Factor
~7.500๐œŒ2014 = 0.13
Text Length in Characters
25 www.searchmetrics.com 6/11/2014
~6.700๐œŒ2013 = 0.11
Text Length in Characters
vs 2013
~7.500๐œŒ2014 = 0.13
SEO Search Engine Optimization 2014
27 www.searchmetrics.com 6/11/2014
Brand Factor
~650๐œŒ2014 = 0.13
Word Count
28 www.searchmetrics.com 6/11/2014
~540๐œŒ2013 = 0.11
vs 2013
Word Count
~650๐œŒ2014 = 0.13
SEO Search Engine Optimization 2014
30 www.searchmetrics.com 6/11/2014
Increasing
CONTENT ELEMENTS
RANKING FACTORS
2014
vs 2013Content Complexity and Quality
SEO Search Engine Optimization 2014
32 www.searchmetrics.com 6/11/2014
Content Complexity and Quality โ€“ NEW 2014
Pretty high correlations!
CONTENT ELEMENTS
RANKING FACTORS
2014
33 www.searchmetrics.com 6/11/2014
๐œ‡2014 โ‰ˆ 73.6
Flesch Reading-Ease
34 www.searchmetrics.com 6/11/2014
๐œŒ2014 = 0.34
Relevant Keywords/ Terms
๐œŒ2014 = 0.20
35 www.searchmetrics.com 6/11/2014
Proof Keywords/ Terms
36 www.searchmetrics.com 6/11/2014
Context-dependent nature of meaning
โ€žYou shall know a keyword by the company it keepsโ€ (Firth, 1957)
Whatโ€™s behind?
RANKING FACTORS
2014
Proof KW
Relevant KW
Content Optimization
SEO Search Engine Optimization 2014
39 www.searchmetrics.com 6/11/2014
Aggregators
(few/ no own Content)
โ€ข Couponing
โ€ข Press Portals
โ€ข Celebrity News Pages
โ€ข Software Portals
โ€ข Forums
โ€ข Etcโ€ฆ
Google Panda Update 4.0
SEO Search Engine Optimization 2014
SEO Search Engine Optimization 2014
SEO Search Engine Optimization 2014
There are no tips and nothing the user
expected on the page. Why should it rank?
HOLISTIC
BE
SOCIAL
46 www.searchmetrics.com 6/11/2014
SOCIAL ELEMENTS
RANKING FACTORS
2014
47 www.searchmetrics.com 6/11/2014
SOCIAL ELEMENTS
RANKING FACTORS
2014
vs 2013
48 www.searchmetrics.com 6/11/2014
More Likes! ๐œŒ2014 = 0.25
Facebook Likes
49 www.searchmetrics.com 6/11/2014
More +1! ๐œŒ2014 = 0.33
Google+
LINK PROFILE
51 www.searchmetrics.com 6/11/2014
BACKLINK ELEMENTS
RANKING FACTORS
2014
52 www.searchmetrics.com 6/11/2014
BACKLINK ELEMENTS
RANKING FACTORS
2014
vs 2013
53 www.searchmetrics.com 6/11/2014
More Backlinks!
๐œŒ2014 = 0.31
Number of Backlinks
54 www.searchmetrics.com 6/11/2014
Better Links!
๐œŒ2014 = 0.26
SEO Visibility/ Source URL
55 www.searchmetrics.com 6/11/2014
NEW Features 2014
BACKLINK ELEMENTS
56 www.searchmetrics.com 6/11/2014
Fewer fresh Backlinks!
more
๐œŒ2014 = 0.20
Number of new Backlinks
57 www.searchmetrics.com 6/11/2014
๐œŒ2014 = 0.16
Anchor = Domain Name
58 www.searchmetrics.com 6/11/2014
๐œŒ2014 = 0.15
Anchor = Brand/ URL
SEO Search Engine Optimization 2014
MOBILE
MOBILE
vs
DESKTOP
61 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Sitespeed
62 www.searchmetrics.com 6/11/2014
~7.500
~6.000
MOBILE
vs
DESKTOP
Text Length in Characters
63 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Number of Backlinks
64 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Facebook Likes
65 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Whatโ€™s the difference?
RANKING FACTORS
2014
USER
SIGNALS
67 www.searchmetrics.com 6/11/2014
USER TRAFFIC ELEMENTS
RANKING FACTORS
2014
68 www.searchmetrics.com 6/11/2014
๐œŒ2014 = 0.06
Time on Site
69 www.searchmetrics.com 6/11/2014
ร˜
๐œŒ2014 = 0.01
Bounce Rate
70 www.searchmetrics.com 6/11/2014
๐œŒ2014 = 0.58
Click-Through Rate
Search
Experience
Optimization
Techniques
Content
twitter.com/searchmetrics
facebook.com/searchmetrics
twitter.com/searchmetrics
facebook.com/searchmetrics
THANK YOU
FOR YOUR TIME

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