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SEO Search Engine Optimization
 

SEO Search Engine Optimization

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SEO Search Engine Optimization

SEO Search Engine Optimization

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    SEO Search Engine Optimization SEO Search Engine Optimization Presentation Transcript

    • OFF THE PAGE SEO RANKING FACTORSTHE PERIODIC TABLE OF ON THE PAGE SEO OFF THE PAGE SEO Elements influenced by readers, visitors & other publishers.SEO RANKING FACTORS CONTENT +3 HTML +3 ARCHITECTURE +3 LINKS +3 SOCIAL +2 TRUST +3 PERSONAL +3 LINKS Cq Ht Ac Lq Sr Ta Pc Are links from trusted, quality orSearch engine optimization — SEO — seems likes alchemy Lq QUALITY respected web sites?to the uninitiated. But theres a science to it. Search engines Do links pointing at pages use wordsreward pages with the right combination of ranking factors. Quality Titles Crawl Quality Reputation Authority Country Lt TEXT you hope theyll be found for?Below, some major factors or "signals" you should seek to have. Do many links point at your +3 +2 +1 +3 +1 +1 +3 Ln NUMBER Cr Hd As Lt Ss Th Pl web pages? ON THE PAGE SEO RANKING FACTORS SOCIAL These elements are in the direct control of the publisher. Research Description Speed Text Shares History Locality Do those respected on social Sr REPUTATION networks share your content? CONTENT +2 +1 +1 +1 +2 Cw Hh Au Ln Ph Do many share your content on Are pages well written & have Ss SHARES social networks? Cq QUALITY substantial quality content? TRUST Have you researched the keywords Words Headers URLs Numbers History Cr RESEARCH Do links, shares & other factors people may use to find your content? Ta AUTHORITY make site a trusted authority? +2 +1 Ce Ps Do pages use words & phrases Cw WORDS you hope theyll be found for? Has site or its domain been around a Th HISTORY long time, operating in same way? Do visitors spend time reading Ce ENGAGE or "bounce" away quickly? Engage FACTORS WORK TOGETHER Social PERSONAL Some factors influence more than others, which weve weighted Cf FRESH Are pages fresh & about "hot" topics? +2 Pc COUNTRY What country is someone Cf 1 (weakest) to 3 (strongest). No single factor guarantees top located in? rankings. Several favorable factors increase odds of success. HTML What city or local area is Negative "Violation" and "Blocking" factors harm your chances. Pl LOCALITY someone located in? Do HTML title tags contain Ht TITLES keywords relevant to page topics? Fresh Does someone regularly visit Ph HISTORY the site? Or "liked" it? Hd Do meta description tags DESCRIPTION describe what pages are about? VIOLATIONS BLOCKING What do your friends think of Do headlines and subheads use Ps SOCIAL the site? Hh HEADERS -2 -1 -3 -3 -1 -3 Vt Vs Vc Vp Bt Bp header tags with relevant keywords? ARCHITECTURE Can search engines easily "crawl" BLOCKING Thin Stuffing Cloaking Paid Links Blocking Blocking Ac CRAWL pages on site? If searchers "block" site, hurts both trust & personalization. -1 -1 Vh Vl Have many people blocked your As SPEED Does site load quickly? Bt BLOCKING site from search results? Are URLs short & contain meaning- Has someone blocked your site from Au URLS ful keywords to page topics? Quality Hidden Link Spam Bp BLOCKING their search results? VIOLATIONS Vt THIN Is content "thin" or "shallow" & lacking substance? Vh HIDDEN Do colors or design "hide" words you want pages to be found for? Vp PAID LINKS Have you purchased links in hopes of better rankings? Spam techniques may cause ranking penalty or ban. Do you excessively use words you Do you show search engines Have you created many links by spam- Vs STUFFING want pages to be found for? Vc CLOAKING different pages than humans? Vl LINK SPAM ming blogs, forums or other places? Written By: Design By: Learn More: HTTP://SELND.COM/SEOTABLE Copyright Third Door Media