The Grind Lounge Final Bus. Plan Presentation

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The Grind Lounge Final Bus. Plan Presentation

  1. 1. The Grind Lounge <ul><li>Coffee </li></ul><ul><li>Bar </li></ul><ul><li>Entertainment </li></ul>
  2. 2. The Problem <ul><li>Do you wish you had a better hang out? </li></ul><ul><li>Does your coffee shop close too early? </li></ul><ul><li>Does it Serve alcohol? </li></ul><ul><li>Have storage? </li></ul>
  3. 3. The SOlution <ul><li>From Coffee Shop to Club without leaving! </li></ul><ul><li>Activities day and night </li></ul><ul><li>Bar open til 2 amPlace your purse or bag in “The Vault” </li></ul>
  4. 4. Business Goals <ul><li>Vision: To entertain customers around the world. </li></ul><ul><li>Mission: Our mission is to bring two businesses together along with security to provide a unique entertainment experience for our customers. </li></ul><ul><li>Value: We will provide a unique atmosphere, premium products and a secure area for belongings for our customers. </li></ul><ul><li>Strategy: Our strategy is to have an atmosphere and customer service that makes customers want to return to our businesses day after day and year after year. </li></ul>
  5. 5. Industry and Target Market <ul><li>In the Service Sector of the Food Industry: </li></ul><ul><ul><li>Coffee bar’s are becoming the new trend in college towns. </li></ul></ul><ul><ul><li>There are currently no Coffee Bars in the Tampa Bay area. </li></ul></ul><ul><li>Target Market: </li></ul><ul><ul><li>College age students and anyone who wants a unique experience at a different type of coffee shop and bar. </li></ul></ul>
  6. 6. competition <ul><li>Starbucks </li></ul><ul><ul><li>National Chain with wifi </li></ul></ul><ul><ul><li>Not enough seating and wifi for customers </li></ul></ul><ul><li>Seattle’s Best Coffee </li></ul><ul><ul><li>linked with bookstores </li></ul></ul><ul><ul><li>those bookstores are closing due to the economy </li></ul></ul><ul><li>McDonald’s </li></ul><ul><ul><li>Specialty coffee at a low price </li></ul></ul><ul><ul><li>No comfortable atmosphere </li></ul></ul>
  7. 7. marketing & sales <ul><li>Products </li></ul><ul><li>Coffee, Pastries, Alcoholic beverages </li></ul><ul><li>Services </li></ul><ul><li>Games and special events. </li></ul><ul><li>Pricing </li></ul><ul><li>Drinks will range from $2.50 to $7.50 in both coffee shop and bar </li></ul><ul><li>Advertising and Promotion </li></ul><ul><li>Flyers, internet ads, facebook page, mobile app and word of mouth </li></ul><ul><li>Free events with Radio station broadcasts </li></ul>
  8. 8. Business Model with financials <ul><li>Expected Revenue- $7.50 x 4,200 customers/month x 12 months = </li></ul><ul><li>$378,00 </li></ul><ul><li>Start up Costs Needed- $50,000 </li></ul><ul><li>Monthly Expenses- $33, 130 </li></ul><ul><li>Current Net Worth- $168,750 </li></ul>$$$
  9. 9. management team <ul><li>Team Members: </li></ul><ul><li>CEO/ Heidi </li></ul><ul><li>Partner </li></ul><ul><li>Coffee Shop Manager </li></ul><ul><li>Bar Manager </li></ul><ul><li>Coffee Shop Baristas </li></ul><ul><li>Coffee Shop Wait Staff </li></ul><ul><li>Bartender </li></ul><ul><li>Bar Wait Staff </li></ul>CEO/ Heidi Bar Manager Bartenders Partner Coffee Shop Baristas Coffee Shop Manager Bar Wait Staff Coffee Shop Wait Staff
  10. 10. <ul><li>Our Coffee Bar is the answer to your ordinary Coffee Shop or Bar. We are open late with daily exciting activities. </li></ul><ul><li>Stop by and experience the difference. </li></ul>2400 Drew Street Clearwater, FL 33765 727-555-0726 www.thegrindlounge.com The Grind Lounge Call to Action
  11. 11. references <ul><li>2010. What people are saying. Hendershots Coffee. Retrieved from http://hendershotscoffee.com / April 13, 2011 </li></ul>

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