Marketing Automation Presentation - 2010

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A short presentation I gave to my peers at Crain Communications about marketing automation.

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Marketing Automation Presentation - 2010

  1. 1. Demand GenerationThis is a test slide. There’s reallynothing to see here. Please enjoy a pleasant conversation about the weather in Detroit with the nice person next to you. Remember, don’t think of an elephant. Thank you.
  2. 2. Demand Generation The Next Generation of Lead Generation
  3. 3. What is Demand Generation? “The focus of targeted marketing programs to drive awareness and interest in a companys products and/or services.” - Wikipedia Gonzo Schexnayder / Modern Healthcare / Crain Communications
  4. 4. What is Lead Generation? Gonzo Schexnayder / Modern Healthcare / Crain Communications
  5. 5. What’s the Difference? Gonzo Schexnayder / Modern Healthcare / Crain Communications
  6. 6. How Does It Work? Gonzo Schexnayder / Modern Healthcare / Crain Communications
  7. 7. Scoring and Automation Send Email #1 Sales Call #1 Send Email #2 Sales Call #2 +1 +3 +1 +15 +10 +10 +7 +10 +1 20+ MQL 40+ SQL Gonzo Schexnayder / Modern Healthcare / Crain Communications
  8. 8. The Players Gonzo Schexnayder / Modern Healthcare / Crain Communications
  9. 9. Why Now? Why MH? 2-5% 220k $1.1 Trillion Gonzo Schexnayder / Modern Healthcare / Crain Communications
  10. 10. The Leads+ Program Gonzo Schexnayder / Modern Healthcare / Crain Communications
  11. 11. The Leads+ Program Gonzo Schexnayder / Modern Healthcare / Crain Communications
  12. 12. The Leads+ Program Gonzo Schexnayder / Modern Healthcare / Crain Communications

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