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Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
Marketing Automation Presentation - 2010
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Marketing Automation Presentation - 2010

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A short presentation I gave to my peers at Crain Communications about marketing automation.

A short presentation I gave to my peers at Crain Communications about marketing automation.

Published in: Technology
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Transcript

  • 1. Demand GenerationThis is a test slide. There’s reallynothing to see here. Please enjoy a pleasant conversation about the weather in Detroit with the nice person next to you. Remember, don’t think of an elephant. Thank you.
  • 2. Demand Generation The Next Generation of Lead Generation
  • 3. What is Demand Generation? “The focus of targeted marketing programs to drive awareness and interest in a companys products and/or services.” - Wikipedia Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 4. What is Lead Generation? Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 5. What’s the Difference? Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 6. How Does It Work? Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 7. Scoring and Automation Send Email #1 Sales Call #1 Send Email #2 Sales Call #2 +1 +3 +1 +15 +10 +10 +7 +10 +1 20+ MQL 40+ SQL Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 8. The Players Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 9. Why Now? Why MH? 2-5% 220k $1.1 Trillion Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 10. The Leads+ Program Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 11. The Leads+ Program Gonzo Schexnayder / Modern Healthcare / Crain Communications
  • 12. The Leads+ Program Gonzo Schexnayder / Modern Healthcare / Crain Communications

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