Using Webinars to Promote Your Tradeshow Appearance
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Using Webinars to Promote Your Tradeshow Appearance

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Using Webinars to Promote Your Tradeshow Appearance Presentation Transcript

  • 1. How to Use Webinars to Promote Your Tradeshow Appearance Presented by Tim Patterson @tradeshowguy
  • 2. Identify Goals • Goals for this specific tradeshow: • Product release • Client Relations • Publicity/PR • Something else?
  • 3. Identify Your Market • Current Clients • Prospects • Industry Partners/Colleagues • Region or Industry Silo
  • 4. Plan the Webinar • Gather Content - What’s the FOCUS? • Written material • Photos • Videos • Demonstrations • Etcetera
  • 5. Plan the Webinar • PowerPoint or Keynote • Presenter(s)
  • 6. Choose a Platform • GoToWebinar • Anymeeting.com • WebinarsOnAir.com • Adobe Connect • Cisco WebEx Meetings • FreeScreenSharing.com
  • 7. Create Your Presentation • PowerPoint, Keynote or Prezi • Organize content • One idea per slide • Use images that evoke an emotion • Put info in a logical order • Rehearse at least 3 times
  • 8. Promote the Webinar • E-mail • Phone calls • Social Media • Press Releases • Postcards
  • 9. Do the Webinar! • Start on time • End on time • Offer some sort of freebie • Download, coupon, prize, etc. • Thank attendees
  • 10. Follow Up • E-mail • Reminder • Show dates • Booth # • What’s in the booth • Replay of Webinar to share with colleagues.
  • 11. Thanks for watching Presented by Tim Patterson @tradeshowguy Contact Info: 503-507-4110 tim@tradeshowguyblog.com