Using Webinars to Promote Your Tradeshow Appearance

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Using Webinars to Promote Your Tradeshow Appearance

  1. 1. How to Use Webinars to Promote Your Tradeshow Appearance Presented by Tim Patterson @tradeshowguy
  2. 2. Identify Goals • Goals for this specific tradeshow: • Product release • Client Relations • Publicity/PR • Something else?
  3. 3. Identify Your Market • Current Clients • Prospects • Industry Partners/Colleagues • Region or Industry Silo
  4. 4. Plan the Webinar • Gather Content - What’s the FOCUS? • Written material • Photos • Videos • Demonstrations • Etcetera
  5. 5. Plan the Webinar • PowerPoint or Keynote • Presenter(s)
  6. 6. Choose a Platform • GoToWebinar • Anymeeting.com • WebinarsOnAir.com • Adobe Connect • Cisco WebEx Meetings • FreeScreenSharing.com
  7. 7. Create Your Presentation • PowerPoint, Keynote or Prezi • Organize content • One idea per slide • Use images that evoke an emotion • Put info in a logical order • Rehearse at least 3 times
  8. 8. Promote the Webinar • E-mail • Phone calls • Social Media • Press Releases • Postcards
  9. 9. Do the Webinar! • Start on time • End on time • Offer some sort of freebie • Download, coupon, prize, etc. • Thank attendees
  10. 10. Follow Up • E-mail • Reminder • Show dates • Booth # • What’s in the booth • Replay of Webinar to share with colleagues.
  11. 11. Thanks for watching Presented by Tim Patterson @tradeshowguy Contact Info: 503-507-4110 tim@tradeshowguyblog.com

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