Post-Show Follow Up
Determine show OBJECTIVES
Who defines your company objectives
What is your target market at this show?
Does this show meet those objectives?
Who are your main competitors at the
Company FOCUS of this PARTICULAR show?
Letting potential attendees know
Public relations outreach
What size is it?
How old is it?
How often do you exhibit with the booth?
What’s the best thing about your booth?
…what’s the worst?
Does it truly represent your brand at a
TRADESHOW BOOTH, Part 2
Do your graphics deliver the message
Do you have any INTERACTIVITY in the
booth to draw visitors?
…electronics such as iPads, monitors,
Who are the best people for the show?
Are they trained?
Do you have enough people for the
Do they know the company’s products
and SHOW OBJECTIVES?
Dress code: uniforms or shirts?
Booth Staff, Part 2
Do you hire outside staffers just for the
Are they properly trained?
Is a pre-show meeting planned?
Booth Staff, Part 3
Booth Staff TASKS
Overseeing booth set-up and dismantle
Who’s counting visitors?
What are the most common questions
asked by booth visitors?
Do you hire pros?
How do you demo your product?
If so, does it work well?
If not, would your product lend itself to a
LEAD GENERATION & TRACKING
Gather bare needed information for good
WHAT and WHEN is the follow up?
How do you qualify or disqualify
How do you track leads?
Grading the leads: Cool, Warm, Hot
Are you actively engaged during the
Who: in-house, or outside agency?
What platforms are you on?
SOCIAL MEDIA, Part 2
How adept are your staff at creating
and sharing valuable content?
Do you run contests on social media?
Do you save content for future use?
SOCIAL MEDIA, Part 3
Measuring the metrics:
Likes, clicks, responses: engagement
How many: photos, videos, blog posts