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Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community
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Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community

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Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, …

Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon

Published in: Self Improvement
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  • 1. Social Media: Using Twitter,
    Facebook, LinkedIn and YouTube to Connect with Your Community
    Tim Patterson
    Interpretive Exhibits
    Salem, Oregon
    @tradeshowguy
  • 2. Follow along by downloading
    or streaming the audio of
    this live presentation:
    http://budurl.com/edpaaudio
  • 3. Please get your
    CELL PHONE
    out and get ready to
    SEND a TEXT
    (one-day only – this option was
    only available in person)
  • 4.
  • 5.
  • 6. photo by David Singleton, licensed by Creative Commons
  • 7. photo by HobviasSudoneighm, licensed by Creative Commons
  • 8. Compose a text message to 78247(address)
    Body of message: social (all lowercase)
    Press: SEND
    To:
    78247
    Message:
    social
  • 9. What is your involvement in
    Social Media:
    Barely There
    Getting Started
    Full On!
  • 10. Results from Opiniator survey:
  • 11. ?
    What is….
    SOCIAL MEDIA?
  • 12. Photo by Melissa Wiese, licensed through Creative Commons
  • 13. Once upon a time…..
    Photo by Melissa Wiese, licensed through Creative Commons
  • 14. Photo by JessleeCuizon licensed by Creative Commons
  • 15. $$$
    Photo by JessleeCuizon licensed by Creative Commons
  • 16. Photo by JessleeCuizon licensed by Creative Commons
  • 17. Events are SOCIAL
  • 18. Obstacles to Social Media:
    Photo by John Trainor, licensed through Creative Commons
  • 19. Obstacles to Social Media:
    Lack of:
    Knowledge
    Photo by John Trainor, licensed through Creative Commons
  • 20. Obstacles to Social Media:
    Lack of:
    Knowledge
    Manpower
    Photo by John Trainor, licensed through Creative Commons
  • 21. Obstacles to Social Media:
    Lack of:
    Knowledge
    Manpower
    Time
    Photo by John Trainor, licensed through Creative Commons
  • 22. Obstacles to Social Media:
    Lack of:
    Knowledge
    Manpower
    Time
    Resources
    Photo by John Trainor, licensed through Creative Commons
  • 23. Obstacles to Social Media:
    Political Resistance
    Photo by John Trainor, licensed through Creative Commons
  • 24. Photo by Adam Hally, licensed by Creative Commons
  • 25. Photo by wilhei55 Licensed by Creative Commons
  • 26. WTF?
  • 27. You are what you PUBLISH
  • 28. There is no difference
    between your
    personal
    and your
    professional selves
  • 29. TOOLS
    and
    METHODS
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Compose a text message to 78247(address)
    Body of message is: facebook
    (all lowercase)
    Press:SEND
    To:
    78247
    Message:
    facebook
  • 44. How many pieces of content are shared daily on Facebook?
    1 million
    10 million
    1 billion
    10 billion
  • 45. Results from Opiniator survey:
    (1 billion per day is correct)
  • 46. Vs.
  • 47. 250 million log on every day
  • 48. 250 million log on every day
    55 minutes per day
  • 49. 250 million log on every day
    55 minutes per day
    Over 3 million active business
    pages on Facebook
  • 50. 250 million log on every day
    55 minutes per day
    Over 3 million active business
    pages on Facebook
    Sends more traffic than
    Google to many websites
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. Create events, invite people
  • 57. Create events, invite people
    Connect with people
  • 58. Create events, invite people
    Connect with people
    Far-reaching database
    (potential jobs, employees..)
  • 59. Create events, invite people
    Connect with people
    Far-reaching database
    (potential jobs, employees..)
    Search by title, company,
    location, etc.
  • 60. Flesh out
    your PROFILE
    It’s not about finding them…
    It’s about them finding you!
  • 61. OSRAM Opto Semiconductors
    Lightfair 2010
  • 62. OSRAM Opto Semiconductors
    Lightfair 2010
    Virtual Tradeshow Website
  • 63. Virtual Tradeshow:
    *Multi-media Blog
    *Video
    *Social Media Outreach:
    Flickr, Twitter, YouTube, Facebook
  • 64. Results:
    4,000 visitors
    23,500 page views
  • 65. Results:
    4,000 visitors
    23,500 page views
    SEO:
    50 inbound links
  • 66. Results:
    InGenex Team shot 17 videos
    52 photos on Flickr
    786 photo views
    35 blog posts written about
    the company
  • 67. Results:
    Over 6,500 YouTube Views
    Page One on Google for
    “Lightfair” and other terms
    30 new Facebook fans
    72 Newsletter subscribers
  • 68. Results:
    958 Facebook page views
    200+ online mentions
    Covered by Wired and LED
    magazines
  • 69.
  • 70. How long?
  • 71. How long?
    What?
  • 72. 5 Steps to Social Media Engagement
  • 73. 5 Steps to Social Media Engagement
    Listen
  • 74. 5 Steps to Social Media Engagement
    Listen
    Start Getting Involved
  • 75. 5 Steps to Social Media Engagement
    Listen
    Start Getting Involved
    Stay Proactive
  • 76. 5 Steps to Social Media Engagement
    Listen
    Start Getting Involved
    Stay Proactive
    Update
  • 77. 5 Steps to Social Media Engagement
    Listen
    Start Getting Involved
    Stay Proactive
    Update
    Have Fun!
  • 78. Where does this lead?
  • 79. Where does this lead?
    • Higher engagement from customers
  • 80. Where does this lead?
    • Higher engagement from customers
    • Better understanding
  • 81. Where does this lead?
    • Higher engagement from customers
    • Better understanding
    • Moving ahead of competition
  • 82. Where does this lead?
    • Higher engagement from customers
    • Better understanding
    • Moving ahead of competition
    • Improved bottom line
  • 83. Where does this lead?
    • Higher engagement from customers
    • Better understanding
    • Moving ahead of competition
    • Improved bottom line
    • Creating customers that RAVE
  • 84. The Future?
    • Mobile Marketing (SMS)
    • Is your blog easily readable
    on a Smart Phone?
  • 85. The Future?
    • Mobile Marketing (SMS)
    • Is your blog easily readable
    on a Smart Phone?
    • LBS – Foursquare, Facebook,
    Gowalla, SCVNGR
  • 86. Free Resource Guide and more…
    Tradeshowguyblog.com/EDPA
  • 87. Compose a text message to 78247
    Body of message is: evaluate (all lowercase)
    Press: SEND
    To:
    78247
    Message:
    evaluate
  • 88. How did I do today?
    a. Epic Fail: I know all this
    b. Not bad: some cool stuff
    c. Awesome: lots of goodies
  • 89. Results from Opiniator survey:
  • 90. Free Resource Guide and more…
    Tradeshowguyblog.com/EDPA
    Tim@tradeshowguyblog.com
    503-371-9411

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