Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community

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Using Twitter, Facebook, LinkedIn and YouTube to connect with your community. Slides (and audio link) from Tim Patterson, @tradeshowguy, VP of Sales and Marketing with Interpretive Exhibits in Salem, Oregon

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Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community

  1. 1. Social Media: Using Twitter,<br />Facebook, LinkedIn and YouTube to Connect with Your Community<br />Tim Patterson<br />Interpretive Exhibits<br />Salem, Oregon<br />@tradeshowguy<br />
  2. 2. Follow along by downloading <br />or streaming the audio of <br />this live presentation:<br />http://budurl.com/edpaaudio<br />
  3. 3. Please get your<br />CELL PHONE <br />out and get ready to<br />SEND a TEXT<br />(one-day only – this option was<br />only available in person)<br />
  4. 4.
  5. 5.
  6. 6. photo by David Singleton, licensed by Creative Commons<br />
  7. 7. photo by HobviasSudoneighm, licensed by Creative Commons<br />
  8. 8. Compose a text message to 78247(address)<br /> Body of message: social (all lowercase) <br /> Press: SEND<br />To: <br />78247<br />Message:<br />social<br />
  9. 9. What is your involvement in<br />Social Media:<br />Barely There<br />Getting Started<br />Full On!<br />
  10. 10. Results from Opiniator survey:<br />
  11. 11. ?<br />What is…. <br />SOCIAL MEDIA?<br />
  12. 12. Photo by Melissa Wiese, licensed through Creative Commons<br />
  13. 13. Once upon a time…..<br />Photo by Melissa Wiese, licensed through Creative Commons<br />
  14. 14. Photo by JessleeCuizon licensed by Creative Commons<br />
  15. 15. $$$<br />Photo by JessleeCuizon licensed by Creative Commons<br />
  16. 16. Photo by JessleeCuizon licensed by Creative Commons<br />
  17. 17. Events are SOCIAL<br />
  18. 18. Obstacles to Social Media:<br />Photo by John Trainor, licensed through Creative Commons<br />
  19. 19. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br />Photo by John Trainor, licensed through Creative Commons<br />
  20. 20. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br /> Manpower<br />Photo by John Trainor, licensed through Creative Commons<br />
  21. 21. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br /> Manpower<br /> Time<br />Photo by John Trainor, licensed through Creative Commons<br />
  22. 22. Obstacles to Social Media:<br />Lack of:<br /> Knowledge<br /> Manpower<br /> Time<br /> Resources<br />Photo by John Trainor, licensed through Creative Commons<br />
  23. 23. Obstacles to Social Media:<br />Political Resistance<br />Photo by John Trainor, licensed through Creative Commons<br />
  24. 24. Photo by Adam Hally, licensed by Creative Commons<br />
  25. 25. Photo by wilhei55 Licensed by Creative Commons<br />
  26. 26. WTF?<br />
  27. 27. You are what you PUBLISH<br />
  28. 28. There is no difference<br />between your <br />personal<br />and your <br />professional selves<br />
  29. 29. TOOLS <br />and <br />METHODS<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43. Compose a text message to 78247(address)<br />Body of message is: facebook <br />(all lowercase) <br />Press:SEND<br />To: <br />78247<br />Message:<br />facebook<br />
  44. 44. How many pieces of content are shared daily on Facebook?<br />1 million<br />10 million<br />1 billion<br />10 billion<br />
  45. 45. Results from Opiniator survey:<br />(1 billion per day is correct)<br />
  46. 46. Vs.<br />
  47. 47. 250 million log on every day<br />
  48. 48. 250 million log on every day<br />55 minutes per day<br />
  49. 49. 250 million log on every day<br />55 minutes per day<br />Over 3 million active business<br />pages on Facebook<br />
  50. 50. 250 million log on every day<br />55 minutes per day<br />Over 3 million active business<br />pages on Facebook<br />Sends more traffic than<br />Google to many websites<br />
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56. Create events, invite people<br />
  57. 57. Create events, invite people<br />Connect with people<br />
  58. 58. Create events, invite people<br />Connect with people<br />Far-reaching database<br /> (potential jobs, employees..)<br />
  59. 59. Create events, invite people<br />Connect with people<br />Far-reaching database<br /> (potential jobs, employees..)<br />Search by title, company,<br /> location, etc.<br />
  60. 60. Flesh out <br />your PROFILE<br />It’s not about finding them…<br />It’s about them finding you!<br />
  61. 61. OSRAM Opto Semiconductors<br />Lightfair 2010<br />
  62. 62. OSRAM Opto Semiconductors<br />Lightfair 2010<br />Virtual Tradeshow Website<br />
  63. 63. Virtual Tradeshow:<br />*Multi-media Blog<br />*Video<br />*Social Media Outreach:<br />Flickr, Twitter, YouTube, Facebook<br />
  64. 64. Results:<br />4,000 visitors<br />23,500 page views<br />
  65. 65. Results:<br />4,000 visitors<br />23,500 page views<br />SEO: <br />50 inbound links<br />
  66. 66. Results:<br />InGenex Team shot 17 videos<br />52 photos on Flickr<br />786 photo views <br />35 blog posts written about <br /> the company<br />
  67. 67. Results:<br />Over 6,500 YouTube Views<br />Page One on Google for<br /> “Lightfair” and other terms<br />30 new Facebook fans<br />72 Newsletter subscribers<br />
  68. 68. Results:<br />958 Facebook page views<br />200+ online mentions<br />Covered by Wired and LED<br /> magazines <br />
  69. 69.
  70. 70. How long?<br />
  71. 71. How long?<br />What?<br />
  72. 72. 5 Steps to Social Media Engagement<br />
  73. 73. 5 Steps to Social Media Engagement<br />Listen<br />
  74. 74. 5 Steps to Social Media Engagement<br />Listen<br />Start Getting Involved<br />
  75. 75. 5 Steps to Social Media Engagement<br />Listen<br />Start Getting Involved<br />Stay Proactive<br />
  76. 76. 5 Steps to Social Media Engagement<br />Listen<br />Start Getting Involved<br />Stay Proactive<br />Update<br />
  77. 77. 5 Steps to Social Media Engagement<br />Listen<br />Start Getting Involved<br />Stay Proactive<br />Update<br />Have Fun!<br />
  78. 78. Where does this lead?<br />
  79. 79. Where does this lead?<br />• Higher engagement from customers<br />
  80. 80. Where does this lead?<br />• Higher engagement from customers<br />• Better understanding<br />
  81. 81. Where does this lead?<br />• Higher engagement from customers<br />• Better understanding<br />• Moving ahead of competition<br />
  82. 82. Where does this lead?<br />• Higher engagement from customers<br />• Better understanding<br />• Moving ahead of competition<br />• Improved bottom line<br />
  83. 83. Where does this lead?<br />• Higher engagement from customers<br />• Better understanding<br />• Moving ahead of competition<br />• Improved bottom line<br />• Creating customers that RAVE<br />
  84. 84. The Future?<br />• Mobile Marketing (SMS) <br />• Is your blog easily readable <br />on a Smart Phone?<br />
  85. 85. The Future?<br />• Mobile Marketing (SMS) <br />• Is your blog easily readable <br />on a Smart Phone?<br />• LBS – Foursquare, Facebook,<br />Gowalla, SCVNGR<br />
  86. 86. Free Resource Guide and more…<br />Tradeshowguyblog.com/EDPA<br />
  87. 87. Compose a text message to 78247<br />Body of message is: evaluate (all lowercase) <br />Press: SEND<br />To: <br />78247<br />Message:<br />evaluate<br />
  88. 88. How did I do today?<br />a. Epic Fail: I know all this<br />b. Not bad: some cool stuff<br />c. Awesome: lots of goodies<br />
  89. 89. Results from Opiniator survey:<br />
  90. 90. Free Resource Guide and more…<br />Tradeshowguyblog.com/EDPA<br />Tim@tradeshowguyblog.com<br />503-371-9411<br />

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