Social Media<br />Tradeshow <br />Marketing<br />Presented by Tim Patterson<br />@tradeshowguy<br />VP of Sales and Market...
Who am I?<br />Blogger, writer, podcaster<br />Author, public speaker<br />Former 25+ year radio pro<br />
2009:<br />Started the blog <br />Tradeshowguyblog.com<br />
2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Twitter account @tradeshowguy<br />
2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Released 2 e-books:<br />“101 Rules of Tradeshow Marketing”<br...
Approx 2000 downloads<br />Approx 800 downloads<br />
What we’ll cover in this webinar:<br />
What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />
What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />Implementation Phase:...
What we’ll cover in this webinar:<br />Debriefing Phase:<br />What just happened? <br />And how can we improve it<br />nex...
What we’ll cover in this webinar:<br />The ‘Powerhouse’ Tools:<br />
What is your OBJECTIVE?<br />
What is your OBJECTIVE?<br />*specific and measurable<br />
What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />
What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />*what platforms to use?<br />
What is the Social Media<br />Community saying about you…?<br />…your company<br />…your industry<br />…your products<br /...
What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
Who’s going do DO all of this stuff?<br />
Who’s going do DO all of this stuff?<br />*internal or external (or combination)?<br />*who’s tweeting for the company?<br...
Make a Plan<br />Create a spreadsheet<br />*tweet<br />*frequency<br />*times/dates<br />*topic<br />*prices/other enticem...
Implementation Phase:<br />
Implementation Phase:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
Implementation Phase:<br />Pre-Show:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
Implementation Phase:<br />During the Show:<br />*live blogging and tweeting<br />*Facebook postings<br />*YouTube videos<...
Implementation Phase:<br />JUST LET PEOPLEKNOW YOU’RE THERE!<br />
Implementation Phase:<br />Post Show:<br />*debriefing<br />*what happened at the show?<br />*track Twitter, Facebook<br /...
Implementation Phase:<br />Post Show:<br />ASK YOUR PEOPLE <br />FOR FEEDBACK!<br />
Micro-blogging for fun…<br />…and profit<br />
Micro-blogging for fun…<br />…and profit<br />…and research<br />
#expowest<br />  #RAB<br />    #tradeshow<br />
#tradeshow <br />#eventprof<br />#convention<br />
#expowest<br />#expoeast<br />Outdoor Retailer…<br />
Promote. Share. Tell. Inform.<br />*hourly contests<br />*guest appearances<br />*demonstration times<br />*price specials...
Time-shifting<br />
Time-shifting<br />
Time-shifting<br />
Time-shifting<br />
Event Promotion on Facebook<br />Connect your blog to Facebook so<br />all posts are showing up on your<br />Facebook page...
Event Promotion on Facebook<br />Share videos, event photos and<br />  comments<br />
Event Promotion on Facebook<br />Comments = instant feedback!<br />Respond if appropriate!<br />
Event Promotion on Facebook<br />Post your show appearance as an<br /> event on Facebook and invite<br /> friends and foll...
Event Promotion on LinkedIn<br />Post your show appearance as an<br />  event on LinkedIn and invite<br />  friends and fo...
Event Promotion on LinkedIn<br />Post a discussion question that <br /> relates to your event<br />
Event Promotion on LinkedIn<br />Contact key people and set appointments<br />
Get Your YouTube ON!<br />
Get Your YouTube ON!<br />*Create a channel<br />
Get Your YouTube ON!<br />*Create a channel<br />*Create info videos, funny videos,<br />  promo videos – show visitors<br...
Get Your YouTube ON!<br />*Post pre-show promo videos<br />
Get Your YouTube ON!<br />*Post pre-show promo videos<br />*During the show: <br />  testimonials, who’s here, demos,<br /...
Get Your YouTube ON!<br />*After the show:<br />- thanks for coming<br />- show wrap-ups<br />            - sorry to miss ...
What about MySpace?<br />
Blogging<br />
Blogging<br />*takes more time/focus<br />
Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />
Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />*be REAL<br />
Blogging Webinar<br />Coming in September<br />
The LARGER PICTURE<br />LBS – or Location Based Services – <br />will explode in the next few years:<br />Foursquare, Grou...
My Offer to You Today:<br />…to continue your education and experience:<br />
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
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Social Media Tradeshow Marketing Webinar

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Want to learn how to use social media to enhance your tradeshow marketing? Tim Patterson, known on Twitter as @tradeshowguy, looks at ways that Twitter, Facebook, YouTube, LinkedIn and blogging can be used to promote your tradeshow appearances.

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  • I have some good news for you (pause). We are living at one of the very best times in human history (pause). More people are going to find easier ways to connect with other people and make more money than at any other time in the past century. Your job is to be one of those people and my job is to help you find ways to get there.
  • Just a little background on me…Along with being the sales and marketing director of Interpretive Exhibits since 2002
  • One way I thought was a good way to position myself and the company I work for in the social media world was to blog. Now I’m no stranger to blogging – I have put up personal blogs and hobby/business blogs before but I knew this would take a more sustained and focused effort…
  • I also started the Twitter Account @tradeshowguy in late ‘08 or early ‘09 and have seen it grow to nearly 4000 followers – a majority of them in the tradeshow and events industry. I’ll show you later in this webinar how I did that.
  • To help promote my Twitter account and blog, I wrote and published two ebooks in the space of about 60 days. For the 101 rules, I just gave it away, no strings attached. Every day or two I’d grab one of the rules, shorten it to about the space of a Tweet – 140 characters – and link to it on Twitter. I was amazed at how many people re-tweeted it….it helped to brand the blog and me.For the Twitter Your Way To Tradeshow Success, I gave it away FREE – with a catch – I traded it for someone’s name and email address and put them on my subscription list…which over a few months grew my list from about 200 to over 450…Since then I switched the two around. Now you can get the Twitter book free, no strings, and the 101 rules ebook if you subscribe to my newsletter.
  • Outline specific reachable, measurable goals, such as:-we want to bring an extra 100 people to our booth via our social media efforts-we want to get 10 people to sit down during the show and do a short video testimonial that we can put on YouTube and our SM outlets-set X number of appointments for follow-ups
  • How will you do that? Do things such as…- offer free demos, contests, CEO briefings, etc. through your SM outlets- get three people per day to do a video testimonial- ask engaging / qualifying questions to uncover the real prospects- personalize videos: create a video to a certain CEO or target, post it on YouTube but keep it ‘private’ (don’t let the rest of the world see it) and send him/her a link and access to view the video. Here you can give your personalized pitch.
  • What platforms are you going to use?Twitter, YouTube, Facebook, LinkedIn, Flickr – other sources – you might even consider bringing in some offline resources if you have them – such as direct mail, trade publication advertising, public relations..the typical ‘old-school’ ways of building buzz…But since we’re concentrating on social media for this webinar, let’s stay focused on those elements…
  • One thing I think a lot of companies tend to ignore or gloss over is learning what the conversation is online about you, your industry, products and people…
  • So let’s look at a few listening tools – and there are more and more coming out all the time and getting more sophisticated all the time – and of course some are free and some are not…while there is some truth to the adage ‘you get what you pay for’ there are a number of tools that you can use for free or almost that will help you get a handle on what that social media conversation is…
  • Twitter search, Radian6, Jive, Attentio, Google and other SM ‘listening tools’(discussing how people are talking about your product, company or industry can be an entire session in and of itself – at this point I just want to let you know of a few of the tools that are out there and available to your company or to a consultant such as myself to help you uncover that information)Other Free Monitoring ToolsBackTypeYahoo PipesHowSociableIceRocketBoardreaderOmgili ForumTrendrr.comSocialMentionSurchPowerful Listening ToolsBuzzLogic InsightsRadian 6Orchestra PlatformBuzzmetricsTrackurReputation DefenderSentiment MetricsVisible TechnologiesCisionBrands EyeTechrigy (review from TechCrunch)
  • Who’s going to be tweeting, or posting to the Facebook page or starting a discussion related to your product or service on LinkedIn? Who’s going to monitor it and follow up? Who’s in charge? Is it the marketing department? Is it management?A combination?
  • Create a plan/spreadsheet (show sample) (gdiapers example)What is your message?Do you need to bring in an outside consultant?If so, what do you need them to do?What is your social media policy? There are a lot of challenges to a company being involved in social media and a lot of companies now have created company guidelines on who can tweet or what they can say about the company. Yes, it is an effort to control the message to a certain extent, but it also is to try and prevent someone from accidently putting out misinformation.
  • Target each tradeshow as a unique event as well as part of a larger processWhile many people look at a single show as a single marketing event, if you look at it as part of a much larger continuous marketing strategy, you’ll gain some perspective. A show may be important, but each show in and of itself isn’t a ‘do-or-die’ event – it’s an opportunity to try things, learn what worked, and move on to the next show.
  • Pre-showCreate a spreadsheet of what /when you want to tweet, post on Facebook, YouTube, etc. (have sample spreadsheet available)Write sample tweets that are ready to go. Using a tool such as Cotweet.com or Hootsuite.com (or other) that allow you to create tweets and set times for them to be posted while you’re off getting coffee or doing something else. (throw a pebble into a stream – you have to throw a lot of pebbles into the stream to make a splash)
  • Pre-showCreate a spreadsheet of what /when you want to tweet, post on Facebook, YouTube, etc. (have sample spreadsheet available)Write sample tweets that are ready to go. Using a tool such as Cotweet.com or Hootsuite.com (or other) that allow you to create tweets and set times for them to be posted while you’re off getting coffee or doing something else. (throw a pebble into a stream – you have to throw a lot of pebbles into the stream to make a splash)
  • During the showYou’ve automated some of the tweets. That doesn’t mean you shouldn’t be active in the booth. Naturally, your first priority is to help your visitors and respond to them in a timely efficient way, qualifying and disqualifying- but don’t ignore the opportunities you’ll have to do live tweeting or posting on your blog or FB page during the show.
  • At the show you want to engage early and often…respond to comments and tweets as much as you can…stay engaged! Not at the expense of paying attention to the show, but you’ll want to find ways to make your social media engagement part of your show. So many other companies and entities are doing it and a certain amount of engagement is important to keep pace with your competitors.
  • In the early stages of your social media engagement it may be hard to get a handle on measuring the interactivity, but the good thing about online engagement is that there is a record of almost everything from number of retweets, number of Facebook comments, page views on your blog and more…the more information you can gather the more you’ll have at hand for your next show.And keep in mind that tradeshow and event social media marketing is NOT a one-time event. Each show lets you build on the next one. You’ll learn, your audience will get more interest, you’ll make more impressions, and you’ll get better at figuring out what works best for you, whether it’s a blogging approach, posting videos, keeping your audience updated with Facebook …or whatever you choose.
  • One of the best sources of feedback comes from your staff, clients and customers and partners such as ad agencies or other companies you work with.
  • When I first heard of Twitter and micro-blogging as it was referred to, I had the same thought as a lot of people I knew…”What the heck for? Why would I want to do this?”Yet Twitter has turned into an incredible instantaneous communication platform in which people are sharing a lot of very valuable information…they’re linking to blog posts, sharing thoughts, having conversations, selling….last I heard was that Dell’s Twitter account contributed several million dollars a year to the company’s bottom line simply by sharing ‘Twitter-only’ deals with their million-plus followers….
  • Not only that but when you spend even a modest amount of time on Twitter you’ll notice that it’s the first place you’ll see breaking news. The famous plan landing in the Hudson River by Capn Sully Sullenberger was first sent to the world on Twitter….I did a search over this past weekend to see what would come up if I searched for Captain Sullenberger…and he gets a lot of mentions on Twitter…looks like he’s doing some keynote speeches and seminars…
  • The amount of information and conversation you can track on Twitter is amazing…btw did you know that the Library of Congress is archiving all the tweets on Twitter? Yeah, scary, I know…But by searching for a keyword, or hashtag you can track a lot of information and see what’s going on in the world.
  • If you’re not familiar with a HASHTAG, basically it’s a keyword with the “Pound” sign before it
  • So if you do a search for the hashtag #tradeshow you can see what tweets have been sent out recently with that hashtag…One way this is used effectively is to hold chats using that hashtag. All you have to do to join the chat is to search for the hashtag to see the conversation and then insert the hashtag into your tweet so that other people can follow you….
  • This way others going to the same show – or at least interested in knowing what’s going on – can easily find your tweet WITHOUT having to follow you. And what happens a lot is if use a hashtag in a tweet you’ll have people in that conversation following you on your Twitter account.
  • It’s a great way to find others in your industry to follow as well…which answers the question of how I built up my Twitter followers list to almost 4000: I follow people using these hashtags (tradeshow eventprof convention) as well as the hashtags of individual events, such as
  • Expowest, expoeast, #ORSM…you don’t need a hashtag to search which makes it much easier to find a show if you don’t know the hashtag – because not everybody uses them…
  • Twitter is a great platform to share a lot of things…and you can do it quickly because it doesn’t take long to type up a 140 character or less tweet…
  • One of the great things about social media is that while it is an immediate communication platform, there are also a lot of tools that let you set up tweets and posts ahead of time so that you can actually plan out a whole campaign and carry it out on Twitter (or your blog and Facebook) – and it will roll out seamlessly with the live tweets you do…so let’s take a look at the two most popular management tools…
  • Tweetdeck and Hootsuite. I’ve used both and find the basic version of Hootsuite to be quite suitable for my needs.
  • You can compose messages, track keywords in columns, add several accounts, do searches, manages lists and much more with Tweetdeck.
  • Hootsuite is similar in a lot of ways, but it’s an online web-based tool…and there are several levels of service ranging from basic to premium to pro – so a major company could (and many do) use Hootsuite to manage multiple Twitter accounts, along with Facebook, Foursquare and other platform integration…
  • One of the easiest steps you can do with your blog and Facebook is to set up your FB page so that your blog’s RSS feed shows up in your Facebook page.
  • Just go to you’re my NOTES page on your Facebook account and enter your blog RSS feed address
  • Share, share, share!
  • Watch for comments from your followers…
  • Post your tradeshow or event appearance as an event on FB and invite your followers
  • Add the event through your events page by clicking the upper right hand ‘create an event’ button and following the directions…then be sure to send out invitations to your followers and post it on your wall a few times as you lead up to the event.
  • Assuming you have an account at LinkedIn (lots of value to this if you haven’t done it yet)…start by creating an event posting at LinkedIn…
  • Again, it’s easy to add an event at LinkedInNo one posting – whether Facebook, Twitter, your blog or Twitter – is going to bring a massive amount of people to your show. But the combination of doing this event after event and platform after platform will give you increasing visibility and credibility among the people that are connected with your social media outposts.
  • . Once you’ve done that you have a chance to send out a mass email to selected connections inviting them to attend. And if you like you can even advertise the event, or step up to premium opportunities!
  • Getting involved in discussion groups, asking questions and answering questions is a very effective way to get known on LinkedIn, and if the opportunity arises, to mention your event.For instance, you could say that you’re doing a tradeshow and the question might be something like “we’re exhibiting at XYZ show in three weeks…if you’re attending, what new products are you looking for?” or “what caught your eye at last year’s show?” or find a way to ask a question about some product you’ll be launching or focusing on…
  • LinkedIn is a great way to track down management-level folks, make contact with them or get introduced to them – and then to find out if they’re attending a show. If they are, LinkedIn is a pretty good way to try and set up appointments with them. Just don’t abuse the opportunity and try and push yourself on them…if there’s an interest you’ll hear from them…if not, you probably don’t want to meet with them anyway.I think LinkedIn is probably underutilized by many people who don’t know how much you can do with this super-connectivity tool. I’m still learning – and being amazed – by how well you can connect. Set up searches that are updated to you via email on a weekly basis; get introduced to people in your network; release news; post events; join and start discussions…the more you pay attention to LinkedIn the more you can exploit the great tools there.
  • Quick case study…Here at the Greater Oklahoma City Chamber, we use social media heavily for our twice annual tradeshow called SchmoozaPalooza. There are two main ways we use it: 1) to drive event attendance and 2) to update followers during the actual event.Our event, called “Business After Hours”, had declining attendance. We decided to re-brand it (and call it SchmoozaPalooza) and spread the word in a new way – through social media. We set up profiles on Twitter, LinkedIn, Plaxo, MySpace and Facebook. We started by attracting “friends” before we tried to sell or promote anything. We figured out what our followers were interested in, and informed them on a variety of events, not just about SchmoozaPalooza. This helped us build credibility. After a period of time, we began to promote SchmoozaPalooza. The closer to the event we got, the more we promoted it. By the time the event drew near, we had 102 followers on Twitter, 441 friends on Linkedin, 209 friends on Plaxo, 117 friends on MySpace, and 568 friends on Facebook.During the actual event, we encouraged our attendees to “tweet” what they were doing, what was happening and what they thought. A large TV screen in the front and back of the event showed the scrolling “tweets” to passersby.After the event when we did our evaluation, we saw that attendance had nearly quadrupled – from 200 to 725. Our revenue doubled. The best part is that we can utilize these friend groups in the future. Social media helped us reach a whole new audience.
  • To me, YouTube is one of those ‘wild cards’ in the social media mix. Yes, they get millions of views a day, yes there are millions of videos online and tens of thousands uploaded every day. So how do you stand out in the crowd? Not sure if ‘standing out in the crowd’ is even a good question or the right way to approach this. YouTube is a very good – free – tool that allows you to post videos and share them on a variety of platforms.
  • *Create a channel The first thing you should do is create a channel. That allows you to put videos that relate to your company and product online in one place and people can find them all in one location. I could go into a lot about how to use YouTube – which would be an hour well-spent, but let’s take a look at how you can use YouTube in conjunction with tradeshows.
  • As for the quality of the video, suffice it to say that you can get a Flip video camera that will give you sufficient quality in both audio and sound to get your message across. Tracking down video editing software is pretty easy, too – let me know and I’ll be glad to make a few recommendations. Prices range from almost nothing to very expensive, and will give you the ability to produce videos of outstanding quality and with titles, fades, wipes, etc. But the Flip video camera software allows you to edit – but not add titles – so it’s easy enough to just shoot a video, trim the front and back ends off and upload the video as it. Pre-show promotionDuring the show Post-show follow-ups
  • Pre-show promotion – lots of different videos you can put together:Product teaseContest teaseGiveawaysTwitter tie-ins (be sure to follow us on Twitter!)
  • During the Show:What’s happening at the showVisitor and customer testimonialsManagement interviewsProduct demonstrationsIn-booth demos
  • Post-Show follow-ups:Show ‘wraps’Thanks for coming bySorry you missed us – here’s what happened!Video montages Once you get going no doubt you can come up with a lot of different videos. Then – embed them in your Facebook page, post them on your blog, post them on your website, send links out to your email list to draw more visitors. Video is so common on the web it is a very accepted way to keep in touch. If you haven’t noticed, video is exploding online…it’s the killer app (when did you last hear that term?) of 2010 online communication. Probably the best tip I can give you when shooting a video: KEEP IT SHORT. People have short attention spans. When I’m told about a video and click through to see it, I decide on the spot if I have time to watch it. Sometimes 8 minutes is fine – sometimes 60 seconds is too long – just depends on what I’m doing. And if I don’t watch it then, I probably won’t come back to it. So my recommendation is to keep it as short as you can to deliver the message you want.
  • MySpace: worth mentioning – can’t ignore 265 million users…but it is declining in significance, at least in comparison to Facebook. Most users are younger and many of them are geared towards music. So don’t ignore MySpace if your product or service is geared to them…if you’re going to NAMM for instance…but I think most companies are probably leaving MySpace way down on the list – so I’m going, too as well.
  • I mention blogging last because I think it’s the most important – the keystone of your social media efforts.Your blog is your ‘home’ on the ‘net. You have control…unlike Facebook, Twitter, YouTube and other social media outlets who can change the rules without notice…On your blog, you control the content, you control the look and feel.
  • Blogging will require more effort and strategy. Blogs are a great place to show off your creativity, to express things in long form. If done correctly, your blog – as Valeria Maltoni of ConversationAgent.com said -  is…”a living room for your tribe, where they can talk, consume content, and interact (both with you and fellow tribe members).”
  • Blogging is …perhaps to a lot of people’s confusion – NOT about you. Keep in mind what is important to your reader – your customer – and you will do better than most blogs, which are often nothing more than regurgitate press releases and stale corporate agendas disguised as a blog post.
  • What is real to your readers? Are they checking several times a week with Foursquare? Are they worrying about getting product shipped cross country? Education, entertainment and engagement are good starting points for many brands…how can you address those issues? How can you offer something more than a re-written article that was published previously by someone else? What can you say that means something to your readers?
  • Since blogging is considered to be the mainstay of a company’s or individual’s brand – their outpost – it’s worth spending more time on what blogging is…so in late September I’m going to present an hour-long webinar on blogging…how to start, what it takes, where to find resources, how to spice up your blog with audio and video, where to find royalty-free graphics and photographs to add to your blog posts…we’ll spend a lot of time answering your questions on blogging to get you up and blogging – and even determine if it’s the right thing for you or your company to do. Since you’re attending this webinar I’ll make sure you know about the details of the upcoming blogging webinar.
  • While only a small percentage of people in the US use services such as Foursquare, Loopt, etc., they are growing quickly, and give them a few years and they’ll be as mature as Twitter and Facebook are today. Just this past week Facebook released their Location-Based check-in. The founder of Foursquare says that he thinks it’s a good thing – on the day that FB released their service, Fourqsuare had their biggest day of sign-ups …I can see how this will impact tradeshows in the not-too-distant future. You can check-in at a show or at a booth, and for those that check in you’ll be able to offer special deals just for being there. Keep in mind that almost 80% of current tweets are mobile, and I suspect that Facebook also sees a very high percentage of mobile updates. With smartphones such as the iPhone, Blackberry, Android and others, portable computers are being un-tethered and the next generation – your kids – will think desktop computers and laptops are old-fashioned. E-mail is changing – teens today rarely e-mail; they think of it as their parent’s technology – not theirs. They’re texting, sending photos, checking in with Foursquare and more…Even if you aren’t an owner of a smartphone, keep an eye on the market and technology – it’s hot, and there will be a lot of changes. Text message marketing will grow by leaps and bounds…one of the most popular blog posts I did this summer was on smartphones and mobile marketing. Face-to-face marketing such as tradeshows, events and conventions will never go out of fashion because there is such value in meeting people one-on-one – but the methods for communicating with those people and branding your company and products will keep evolving. The more aware you are of those various methods such as SMS or text/mobile marketing, smartphone apps, creating a blog that’s easily readable on a smartphone – and more – the better equipped you’ll be to adjust to those changing tactics on how to reach your market where they are – not where you’d like them to be…!
  • Thanks for attending today’s webinar…I wanted to have a product that would be available for those of you that wanted to keep going further with social media and tradeshow marketing and get more information, more help and more direction. I think that honors why you are here in the first place – the fact that you’re here shows you’re interested in finding ways to use social media with event and tradeshow marketing. The product I put together is not the end-all or be-all and in some ways you might call it modest. It’s not a top-of-the-line thousand dollar intense information product, but I think it’s a really good deal for the small investment you would make.  There’s some really good meaty stuff in here and some good tools to help you move forward if you want, plus one of the pieces is giving you a chance to explore how you might move forward by having access to me and my team – people that are really willing to help with your marketing efforts. That’s why I put this Social Media Tradeshow marketing package together and I think you get a lot for a very modest price. I want to give you a lot of value and give you a reason to seriously consider it – even if you have to pay for it out of your own pocket and not get reimbursed by the company you work for (if that’s the position you’re in).  
  • So here’s the deal:*e-book: Social Media Tradeshow Marketing Handbook *workbook: a fill-in-the-blanks social media tradeshow marketing action plan
  • Two bonus audio recordings*Interview with Jolt Social Media owner/founder, consultant and blogger Steve Farnsworth on specific ways you can use video to help explode your tradeshow marketing. Steve brainstormed so many ideas in this 35-minute program that you’ll be taking notes and getting inspired on different things to do for months and months worth of shows*Interview with Mike O’Neil, author of ‘Rock The World with Your Online Presence,’ a 172-page book about just one thing: how to make your LinkedIn profile Rock! Mike is an excellent speaker and a social media expert – we spent almost 40 minutes going over ways to use social media to promote events, including LinkedIn, Meetup.com, Facebook and Twitter. Again – so many ideas here you’ll be going back to your notes for months.
  • Finally I’ve assemble a half-dozen *Case studies of people, organizations and companies that have used social media to promote their tradeshow appearance or events. These are great stories about how people have actually used Twitter, Facebook and other social media to double, triple and quadruple event participation.
  • So if you want to get all this – I’m offering it for what I think is a ridiculous low price – just $37.  Now I could tell you that most of us probably spend more than that in a couple of weeks buying fancy coffee. Personally, I think this is a better place to spend that $37 if you really want to fill your brain with great ideas and get inspired to action in your tradeshow marketing efforts.
  • To get this deal, just go to tradeshowguyblog.com/37Even if you don’t get the deal, if you go there now I’ll let you download my two e-books for free – no strings attached – just check for the link at the bottom of the page…And again…thank you!!
  • Social Media Tradeshow Marketing Webinar

    1. 1. Social Media<br />Tradeshow <br />Marketing<br />Presented by Tim Patterson<br />@tradeshowguy<br />VP of Sales and Marketing<br />Interpretive Exhibits<br />
    2. 2. Who am I?<br />Blogger, writer, podcaster<br />Author, public speaker<br />Former 25+ year radio pro<br />
    3. 3. 2009:<br />Started the blog <br />Tradeshowguyblog.com<br />
    4. 4. 2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Twitter account @tradeshowguy<br />
    5. 5. 2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Released 2 e-books:<br />“101 Rules of Tradeshow Marketing”<br />&<br />“Twittering Your Way to <br />Tradeshow Success”<br />
    6. 6. Approx 2000 downloads<br />Approx 800 downloads<br />
    7. 7. What we’ll cover in this webinar:<br />
    8. 8. What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />
    9. 9. What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />Implementation Phase: What<br />do you need to do to make<br />it happen?<br />
    10. 10. What we’ll cover in this webinar:<br />Debriefing Phase:<br />What just happened? <br />And how can we improve it<br />next time?<br />
    11. 11. What we’ll cover in this webinar:<br />The ‘Powerhouse’ Tools:<br />
    12. 12. What is your OBJECTIVE?<br />
    13. 13. What is your OBJECTIVE?<br />*specific and measurable<br />
    14. 14. What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />
    15. 15. What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />*what platforms to use?<br />
    16. 16. What is the Social Media<br />Community saying about you…?<br />…your company<br />…your industry<br />…your products<br />…your competitors<br />…your people<br />
    17. 17. What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
    18. 18. What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
    19. 19. Who’s going do DO all of this stuff?<br />
    20. 20. Who’s going do DO all of this stuff?<br />*internal or external (or combination)?<br />*who’s tweeting for the company?<br />*who’s handling Facebook?<br />*who’s shooting the video?<br />*who the heck is in charge???<br />
    21. 21. Make a Plan<br />Create a spreadsheet<br />*tweet<br />*frequency<br />*times/dates<br />*topic<br />*prices/other enticements<br />
    22. 22. Implementation Phase:<br />
    23. 23. Implementation Phase:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
    24. 24. Implementation Phase:<br />Pre-Show:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
    25. 25. Implementation Phase:<br />During the Show:<br />*live blogging and tweeting<br />*Facebook postings<br />*YouTube videos<br />*photos on FB, Flickr or blog<br />
    26. 26. Implementation Phase:<br />JUST LET PEOPLEKNOW YOU’RE THERE!<br />
    27. 27. Implementation Phase:<br />Post Show:<br />*debriefing<br />*what happened at the show?<br />*track Twitter, Facebook<br />*YouTube views, etc.<br />Measure the metrics<br />
    28. 28. Implementation Phase:<br />Post Show:<br />ASK YOUR PEOPLE <br />FOR FEEDBACK!<br />
    29. 29. Micro-blogging for fun…<br />…and profit<br />
    30. 30.
    31. 31. Micro-blogging for fun…<br />…and profit<br />…and research<br />
    32. 32. #expowest<br /> #RAB<br /> #tradeshow<br />
    33. 33.
    34. 34.
    35. 35. #tradeshow <br />#eventprof<br />#convention<br />
    36. 36. #expowest<br />#expoeast<br />Outdoor Retailer…<br />
    37. 37. Promote. Share. Tell. Inform.<br />*hourly contests<br />*guest appearances<br />*demonstration times<br />*price specials<br />*breakout sessions<br />*photos (Twitpic.com)<br />
    38. 38. Time-shifting<br />
    39. 39. Time-shifting<br />
    40. 40. Time-shifting<br />
    41. 41. Time-shifting<br />
    42. 42. Event Promotion on Facebook<br />Connect your blog to Facebook so<br />all posts are showing up on your<br />Facebook page.<br />
    43. 43.
    44. 44. Event Promotion on Facebook<br />Share videos, event photos and<br /> comments<br />
    45. 45. Event Promotion on Facebook<br />Comments = instant feedback!<br />Respond if appropriate!<br />
    46. 46. Event Promotion on Facebook<br />Post your show appearance as an<br /> event on Facebook and invite<br /> friends and followers.<br />
    47. 47.
    48. 48. Event Promotion on LinkedIn<br />Post your show appearance as an<br /> event on LinkedIn and invite<br /> friends and followers.<br />
    49. 49.
    50. 50.
    51. 51. Event Promotion on LinkedIn<br />Post a discussion question that <br /> relates to your event<br />
    52. 52. Event Promotion on LinkedIn<br />Contact key people and set appointments<br />
    53. 53.
    54. 54. Get Your YouTube ON!<br />
    55. 55. Get Your YouTube ON!<br />*Create a channel<br />
    56. 56. Get Your YouTube ON!<br />*Create a channel<br />*Create info videos, funny videos,<br /> promo videos – show visitors<br /> what goes on!<br />
    57. 57. Get Your YouTube ON!<br />*Post pre-show promo videos<br />
    58. 58. Get Your YouTube ON!<br />*Post pre-show promo videos<br />*During the show: <br /> testimonials, who’s here, demos,<br /> what’s happening<br />
    59. 59. Get Your YouTube ON!<br />*After the show:<br />- thanks for coming<br />- show wrap-ups<br /> - sorry to miss you!<br /> - show video montages <br />
    60. 60. What about MySpace?<br />
    61. 61. Blogging<br />
    62. 62. Blogging<br />*takes more time/focus<br />
    63. 63. Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />
    64. 64. Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />*be REAL<br />
    65. 65. Blogging Webinar<br />Coming in September<br />
    66. 66. The LARGER PICTURE<br />LBS – or Location Based Services – <br />will explode in the next few years:<br />Foursquare, Groupon, Facebook,<br />Loopt, Gowalla, MyTown, Brightkite<br />…and more…<br />
    67. 67. My Offer to You Today:<br />…to continue your education and experience:<br />
    68. 68. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />
    69. 69. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />
    70. 70. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />E-book: Six Social Media Tradeshow Marketing Case Studies<br />
    71. 71. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />E-book: Six Social Media Tradeshow Marketing Case Studies<br />Just $37<br />
    72. 72. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />E-book: Six Social Media Tradeshow Marketing Case Studies<br />Just $37<br />tradeshowguyblog.com/37<br />
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