Social Media 101<br />Presented by Classic Exhibits <br />and Interpretive Exhibits<br />
Social Media 101<br />Presented by Classic Exhibits <br />and Interpretive Exhibits<br />Presenter: Tim Patterson<br />VP ...
Find me Online<br />@tradeshowguy on Twitter<br />Tradeshowguy Blog on Facebook<br />Tradeshowmarketing on YouTube<br />
Internet users (Sept 2009) 1.73 Billion<br />252 Million in North America<br />
Internet users (Sept 2009) 1.73 Billion<br />252 Million in North America<br />90 Trillion e-mails sent in 2009<br />247 B...
Internet users (Sept 2009) 1.73 Billion<br />252 Million in North America<br />90 Trillion e-mails sent in 2009<br />247 B...
84% - percentage of social networks <br />with more women than men<br />
84% - percentage of social networks <br />with more women than men<br />27.3 Million Tweets per day <br />(November, 2009)...
84% - percentage of social networks <br />with more women than men<br />27.3 Million Tweets per day <br />(November, 2009)...
Over 500 million people on Facebook <br />
2.5 Billion photos uploaded to Facebook <br />each month<br />4 Billion photos hosted by Flickr<br />
YouTube serves 1 Billion videos per day<br />12.2 Billion YouTube Videos viewed<br /> per month in the US<br />
Average viewer watches 182 videos <br />per month in the US<br />Over 4 in 5 internet users <br />view video online<br />
Getting Started<br />
Getting Started<br />A few beginning thoughts…<br />
BLOGGING!<br />
Twitter<br />
Twitter<br />Set up an account<br />
Twitter<br />Set up an account<br />
Twitter<br />Set up an account<br />Start following people <br />
Twitter<br />Set up an account<br />Start following people <br />Related to industry keywords<br />Up to 2000<br />
Twitter<br />3. Start Tweeting!<br />About what?<br />
Twitter<br />3. Start Tweeting!<br />About what?<br />Industry, fun stuff, things you like<br />Interesting things others ...
Twitter<br />4. INTERACT<br />
Twitter<br />4. INTERACT<br />Respond to messages<br />Reply to people<br />GET INVOLVED!<br />
Engagement tools:<br />Tweetdeck.com<br />
Engagement tools:<br />Set up tweets to be broadcast at future dates/times<br />
Engagement tools:<br />Set up tweets to be broadcast at future dates/times:<br />Shows, meetings, events, etc.<br />
Engagement tools:<br />Hootsuite.com<br />
Engagement tools:<br />Set up tweets to be broadcast at future dates/times:<br />Shows, meetings, events, etc.<br />
Engagement tools:<br />Shorten and track links – helps you gauge what your followers are responding to<br />
Engagement tools:<br />www.search.twitter.com<br />to find like-minded people<br />
Engagement tools:<br />Wefollow.com&<br />Twellow.com<br />to find subject-related people<br />
Contact Management<br />WeFollow.com<br />Enter the tags you want to be known for:<br />#socialmedia - #tradeshow #eventpr...
Contact Management<br />Friendorfollow.com<br />*See the people you follow that follow you back<br />*Who is following you...
Following Conversations<br />What is a #hashtag?<br />
Following Conversations<br />What is a #hashtag?<br />It’s any word that has a “#” – or pound sign –<br />in front of it:<...
With a #hashtag<br />
Twitter<br />HAVEFUN!<br />
LinkedIn<br />
LinkedIn<br />Business Related<br />
LinkedIn<br />Business Related<br />Networking Goldmine<br />
LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />
LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />
LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />
LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />Like-min...
LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />Like-min...
LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />Like-min...
LinkedIn<br />Build your profile<br />
LinkedIn<br />Build your profile<br />Invite others<br />
LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />
LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />Join discussions<br />
LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />Join discussions<br />Ask questions<br />Answer ...
LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />Join discussions<br />Ask questions<br />Answer ...
Facebook<br />
Facebook<br />1. Set up an Account<br />
Facebook<br />Set up an Account<br />Find friends and get connected<br />
Facebook<br />Set up an Account<br />Find friends and get connected<br />Share! Photos, links, thoughts – <br />What are o...
Facebook<br />Set up an Account<br />Find friends and get connected<br />Share! Photos, links, thoughts – <br />What are o...
Facebook<br />Set up an Account<br />Find friends and get connected<br />Share! Photos, links, thoughts – <br />What are o...
YouTube<br />
YouTube<br />1. Set up an account<br />
YouTube<br />Set up an account<br />Start posting videos<br />
YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />
YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />How-to’s, informational<br />
YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />How-to’s, informational<br />Kee...
YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />How-to’s, informational<br />Kee...
BLOGGING<br />
BLOGGING<br />Blogs are Cheap, Fast and Easy<br />
BLOGGING<br />Blogs are Cheap, Fast and Easy<br />WordPress, Blogspot or Typepad<br />
BLOGGING<br />Blogs are Cheap, Fast and Easy<br />WordPress, Blogspot or Typepad<br />Find a (pro) theme <br />
BLOGGING<br />Blogs are Cheap, Fast and Easy<br />WordPress, Blogspot or Typepad<br />Find a (pro) theme<br />Dress it up<...
BLOGGING<br />
BLOGGING<br />
BLOGGING<br />What to blog about?<br />
BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />
BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />
BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br />
BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br...
BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br...
BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br...
BLOGGING<br />How often should you blog?<br />
BLOGGING<br />How often should you blog?<br />As often as necessary so  people <br />   don’t think the blog is ignored.<b...
BLOGGING<br />How often should you blog?<br />As often as necessary so  people <br />   don’t think the blog is ignored.<b...
BLOGGING<br />How often should you blog?<br />As often as necessary so  people <br />   don’t think the blog is ignored.<b...
Thank you for attending!<br />Tim Patterson<br />tim@tradeshowguyblog.com<br />@tradeshowguy on Twitter<br />503-371-9411<...
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Social Media 101

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Intro to Social Media for those who are still learning what Facebook, Twitter, YouTube and LinkedIn are all about.

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Social Media 101

  1. 1. Social Media 101<br />Presented by Classic Exhibits <br />and Interpretive Exhibits<br />
  2. 2. Social Media 101<br />Presented by Classic Exhibits <br />and Interpretive Exhibits<br />Presenter: Tim Patterson<br />VP of Sales and Marketing at IE<br />
  3. 3. Find me Online<br />@tradeshowguy on Twitter<br />Tradeshowguy Blog on Facebook<br />Tradeshowmarketing on YouTube<br />
  4. 4. Internet users (Sept 2009) 1.73 Billion<br />252 Million in North America<br />
  5. 5. Internet users (Sept 2009) 1.73 Billion<br />252 Million in North America<br />90 Trillion e-mails sent in 2009<br />247 Billion e-mails per day<br />200 Billion of them are SPAM<br />1.4 Billion e-mail users worldwide<br />
  6. 6. Internet users (Sept 2009) 1.73 Billion<br />252 Million in North America<br />90 Trillion e-mails sent in 2009<br />247 Billion e-mails per day<br />200 Billion of them are SPAM<br />1.4 Billion e-mail users worldwide<br />234 Million Websites as of Dec 2009<br />126 Million Blogs<br />
  7. 7. 84% - percentage of social networks <br />with more women than men<br />
  8. 8. 84% - percentage of social networks <br />with more women than men<br />27.3 Million Tweets per day <br />(November, 2009)<br />
  9. 9. 84% - percentage of social networks <br />with more women than men<br />27.3 Million Tweets per day <br />(November, 2009)<br />Facebook serves 260 Billion <br />page views per month (Dec 09)<br />LinkedIn has 1.9 Billion <br />page views per month (Dec 09)<br />
  10. 10. Over 500 million people on Facebook <br />
  11. 11. 2.5 Billion photos uploaded to Facebook <br />each month<br />4 Billion photos hosted by Flickr<br />
  12. 12. YouTube serves 1 Billion videos per day<br />12.2 Billion YouTube Videos viewed<br /> per month in the US<br />
  13. 13. Average viewer watches 182 videos <br />per month in the US<br />Over 4 in 5 internet users <br />view video online<br />
  14. 14. Getting Started<br />
  15. 15. Getting Started<br />A few beginning thoughts…<br />
  16. 16.
  17. 17. BLOGGING!<br />
  18. 18. Twitter<br />
  19. 19. Twitter<br />Set up an account<br />
  20. 20. Twitter<br />Set up an account<br />
  21. 21. Twitter<br />Set up an account<br />Start following people <br />
  22. 22. Twitter<br />Set up an account<br />Start following people <br />Related to industry keywords<br />Up to 2000<br />
  23. 23. Twitter<br />3. Start Tweeting!<br />About what?<br />
  24. 24. Twitter<br />3. Start Tweeting!<br />About what?<br />Industry, fun stuff, things you like<br />Interesting things others would like<br />Links, photos, company events<br />
  25. 25. Twitter<br />4. INTERACT<br />
  26. 26. Twitter<br />4. INTERACT<br />Respond to messages<br />Reply to people<br />GET INVOLVED!<br />
  27. 27. Engagement tools:<br />Tweetdeck.com<br />
  28. 28. Engagement tools:<br />Set up tweets to be broadcast at future dates/times<br />
  29. 29. Engagement tools:<br />Set up tweets to be broadcast at future dates/times:<br />Shows, meetings, events, etc.<br />
  30. 30. Engagement tools:<br />Hootsuite.com<br />
  31. 31. Engagement tools:<br />Set up tweets to be broadcast at future dates/times:<br />Shows, meetings, events, etc.<br />
  32. 32. Engagement tools:<br />Shorten and track links – helps you gauge what your followers are responding to<br />
  33. 33. Engagement tools:<br />www.search.twitter.com<br />to find like-minded people<br />
  34. 34. Engagement tools:<br />Wefollow.com&<br />Twellow.com<br />to find subject-related people<br />
  35. 35. Contact Management<br />WeFollow.com<br />Enter the tags you want to be known for:<br />#socialmedia - #tradeshow #eventpro<br />
  36. 36. Contact Management<br />Friendorfollow.com<br />*See the people you follow that follow you back<br />*Who is following you without you following back<br />
  37. 37. Following Conversations<br />What is a #hashtag?<br />
  38. 38. Following Conversations<br />What is a #hashtag?<br />It’s any word that has a “#” – or pound sign –<br />in front of it:<br />#expowest<br />#TS2<br />#journchat<br />#wordpresschat<br />
  39. 39. With a #hashtag<br />
  40. 40. Twitter<br />HAVEFUN!<br />
  41. 41. LinkedIn<br />
  42. 42. LinkedIn<br />Business Related<br />
  43. 43. LinkedIn<br />Business Related<br />Networking Goldmine<br />
  44. 44. LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />
  45. 45. LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />
  46. 46. LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />
  47. 47. LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />Like-minded groups<br />
  48. 48. LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />Like-minded groups<br />Post events and invite<br />
  49. 49. LinkedIn<br />Business Related<br />Networking Goldmine<br />Introductions<br />Job-Seekers<br />Discussions<br />Like-minded groups<br />Post events and invite<br />Build a reputation<br />
  50. 50. LinkedIn<br />Build your profile<br />
  51. 51. LinkedIn<br />Build your profile<br />Invite others<br />
  52. 52. LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />
  53. 53. LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />Join discussions<br />
  54. 54. LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />Join discussions<br />Ask questions<br />Answer questions<br />
  55. 55. LinkedIn<br />Build your profile<br />Invite others<br />Join groups<br />Join discussions<br />Ask questions<br />Answer questions<br />Get involved<br />
  56. 56. Facebook<br />
  57. 57. Facebook<br />1. Set up an Account<br />
  58. 58. Facebook<br />Set up an Account<br />Find friends and get connected<br />
  59. 59. Facebook<br />Set up an Account<br />Find friends and get connected<br />Share! Photos, links, thoughts – <br />What are others doing?<br />
  60. 60. Facebook<br />Set up an Account<br />Find friends and get connected<br />Share! Photos, links, thoughts – <br />What are others doing?<br />5. ‘Like’ groups, organizations, <br /> events, etc.<br />
  61. 61. Facebook<br />Set up an Account<br />Find friends and get connected<br />Share! Photos, links, thoughts – <br />What are others doing?<br />5. ‘Like’ groups, organizations, <br /> events, etc.<br />6. Set up pages, post events<br />
  62. 62. YouTube<br />
  63. 63. YouTube<br />1. Set up an account<br />
  64. 64. YouTube<br />Set up an account<br />Start posting videos<br />
  65. 65. YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />
  66. 66. YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />How-to’s, informational<br />
  67. 67. YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />How-to’s, informational<br />Keep them short: 1 – 3 minutes<br />
  68. 68. YouTube<br />Set up an account<br />Start posting videos<br />Share on Twitter, blog<br />How-to’s, informational<br />Keep them short: 1 – 3 minutes<br />Use Flip or similar<br />
  69. 69. BLOGGING<br />
  70. 70. BLOGGING<br />Blogs are Cheap, Fast and Easy<br />
  71. 71. BLOGGING<br />Blogs are Cheap, Fast and Easy<br />WordPress, Blogspot or Typepad<br />
  72. 72. BLOGGING<br />Blogs are Cheap, Fast and Easy<br />WordPress, Blogspot or Typepad<br />Find a (pro) theme <br />
  73. 73. BLOGGING<br />Blogs are Cheap, Fast and Easy<br />WordPress, Blogspot or Typepad<br />Find a (pro) theme<br />Dress it up<br />Add Plug-ins and Widgets<br />
  74. 74. BLOGGING<br />
  75. 75. BLOGGING<br />
  76. 76. BLOGGING<br />What to blog about?<br />
  77. 77. BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />
  78. 78. BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />
  79. 79. BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br />
  80. 80. BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br />*Short: 300 – 750 words<br />
  81. 81. BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br />*Short: 300 – 750 words<br />*Use guest bloggers<br />
  82. 82. BLOGGING<br />What to blog about?<br />IT’S NOT ABOUT YOU!<br />*Industry problems<br />*Solve a problem, answer a need<br />*Short: 300 – 750 words<br />*Use guest bloggers<br />*Photos, audio/video<br />
  83. 83. BLOGGING<br />How often should you blog?<br />
  84. 84. BLOGGING<br />How often should you blog?<br />As often as necessary so people <br /> don’t think the blog is ignored.<br />
  85. 85. BLOGGING<br />How often should you blog?<br />As often as necessary so people <br /> don’t think the blog is ignored.<br />To begin – 2 – 4 X a month <br />Increasing to 2 – 4 X week<br />
  86. 86. BLOGGING<br />How often should you blog?<br />As often as necessary so people <br /> don’t think the blog is ignored.<br />To begin – 2 – 4 X a month <br />Increasing to 2 – 4 X week<br />The more often you blog<br />the more successful the<br />blog will be!<br />
  87. 87. Thank you for attending!<br />Tim Patterson<br />tim@tradeshowguyblog.com<br />@tradeshowguy on Twitter<br />503-371-9411<br />Mel White<br />(866) 652-2100<br />
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