The Bazaarvoice platform offers
partners an opportunity to deliver
a wide range of services that help clients
realise value through social customer
The Bazaarvoice Platform
Bazaarvoice provides a SaaS platform that enables brands to create,
capture, analyse, and share customer conversations. This drives
acquisition and advocacy, increases sales, boosts customer loyalty,
and reveals insights to improve the entire organisation.
Bazaarvoice Conversations lets brands and retailers create social communities
on their website and Facebook. Features include:
• Ratings & Reviews
• Questions & Answers
• Moderation services
• Rich media support
• Brand to retailer content syndication
• Facebook integration
Unanswered questions stop shoppers from buying. When brands interact
with consumers directly on external retail sites, conversion rates increase
and return rates decrease. Bazaarvoice Connections enables brands to
engage end consumers in the retail channel in a highly scalable manner by
answering questions at the point of customer need.
The Bazaarvoice Platform
Bazaarvoice Intelligence lets businesses uncover specific product and service
insights that drive smarter innovation, development, and merchandising.
Insights also identify advocates and influential consumers, letting businesses
target their marketing efforts for better returns.
• Spot and fix potential issues to decrease returns and improve satisfaction.
• Learn exactly which products, services, and features consumers want,
optimize your portfolio and drive new product innovation.
• Power more profitable retailer-supplier relationships by sharing insights
and building better consumer experiences.
Moderation and Authenticity
All content on the Bazaarvoice platform is screened by trained moderators to
ensure brand protection, regulatory compliance and relevance, all based on
client-specific guidelines. Moderators also tag content for specific business
insights like product improvements or service comments. Moderation is
available in over 30 languages.
Customer trust is built on authenticity, and the Bazaarvoice platform includes
fraud detection software that ensures that the content submitted is not
fraudulent or in any way manipulated.
The Service Opportunity
Creating customer centricity involves a lot more than
technology. It requires a methodical approach and a
range of services. For service providers, this means a
wealth of opportunities to deliver measurable results
each step of the way.
all parts of
Form project teams
Social strategy alignment
• UX/Design of site integration
• Technical integration
• Volume campaigns via email, site
promotions, social networks, contests,
gamification and more
• In-store and print campaigns
• On-going UGC-related campaign creation
• Loyalty programme
• Customer segmentation
• Adjust marketing copy to reflect customer
• “Top rated” based marketing
• Identify and rectify product marketing gaps
• Targeted marketing based on profile and
voice of the
• Content syndication
• Social networks
• CRM integration
Product innovation and development
Trading and merchandising
Implement channel question answering
Consolidate learnings for use in other
brands and geographies
Why It Matters
of UK shoppers rely on customer ratings and
reviews to make a purchase decision.
of 15-34-year-olds report that user-generated
content influences what they buy.
Customer loyalty/advocacy is the #1 digital priority of CMOs
Founded in 2005 and headquartered in Austin,
TX with offices in San Francisco, New York,
London, Paris, Amsterdam, Munich, Stockholm
and Sydney, Bazaarvoice brings the voice of
customers to more than 1,800 clients globally.
Bazaarvoice social software helps clients like
Best Buy, Costco, Dell, Macy's, P&G,
Panasonic, QVC, and USAA create social
communities on their brand websites and
Facebook pages where customers can engage in
Gonzalo Higueras Hare
European Partnerships Director
o: +33 1 5660 5484
m: +33 634 660118