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Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
Game Design & Gamification
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Game Design & Gamification

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  • 1. Presentation / Olá!Meu nome é Gonzalo Rodriguez.Eu sou diretor de FaGames, umadesenvolvedora de jogos sociais.Eu sou um grande fã do Boca Juniors, aGaming e viajar.Como estão todos?Como foi a viagem?
  • 2. Gaming Director @FaGames.net Colaborador @TuSangreQuiere UP2013Contacto: @gonzalo_ba y www.gonzalorodriguez.net
  • 3. ● #1 Fantasy Games developer in Latam.● Games served for more than 3M users.● Work for clients like Fox Sports, Mastercard, Quilmes, BBC, Toyota, among others.● Our core: Produce meaningful experience through games that focus in real life events.
  • 4. El origen de los Juegos
  • 5. Press "Play"http://www.youtube.com/watch?feature=player_embedded&v=1AJpKt6UP08
  • 6. Es algo"natural"?
  • 7. El poder de distracción 1300 BC Lydia
  • 8. Primeros juegos de mesa
  • 9. Uno de los primeros juegos demesa.Senet (3000 b.c)
  • 10. Gaming en el mundo
  • 11. Jane McGonigal
  • 12. Jane McGonigal● 10.080 hours from 5th grade to high school graduation.● Games are the potential solution of real life issues.
  • 13. Principales atractivos de los juegos● Gratificaciones● Objetivos desafiantes pero posibles● Logros inmediatos● Colaboración● Feedback
  • 14. El Gaming hoy¿De quién hablamos?
  • 15. Quién es Gamer?
  • 16. Quién es Gamer?
  • 17. Quién es Gamer?
  • 18. Quién es el Gamer promedio enSocial Games? 54 year old woman
  • 19. Quién es quién en Gaming?Game Studios Social Casinos &Zynga / Playdom / Daily Fantasy SportsRovio / EA Users Brands Channels
  • 20. Herramientas paraconstruir experiencias significativas
  • 21. CÓMO CONSTRUIMOS GAMEMECHANICS?Ejemplo con Multiplayer Games COLABORAR O COMPETIR? (Amy Jo Kim)
  • 22. CÓMO CONSTRUIMOS GAMEMECHANICS? Coop Express Compete Explore
  • 23. COMPETIRDESAFÍA, DEMUESTRA, LOGRA, OBTÉN,CONSÁGRATE, PRUEBA.MOTIVOS / ELEMENTOS:TABLA POSICIONES, LOGROS, OBJETIVOS,PUNTUACIÓN.
  • 24. EJEMPLO
  • 25. COLABORARCOMPARTIR, LIKE, AYUDAR, UNIRTE,REGALAR.MOTIVOS:MISIONES, OBJETIVOS NOCUANTIFICABLES, GIFTS, RECOMPENSAS.
  • 26. EJEMPLO
  • 27. ExpresarseExplorar
  • 28. GAMIFICATIONDEFINITION:"The use of Game Design Elements inNon Game Contexts" - Sebastian Deterding
  • 29. REFLEXIÓNDEJAR DE FUMARCUÁL SERÍA LA GRATIFICACIÓN?POR QUÉ CUESTA TANTO ENTONCES?
  • 30. GOALPOST.IT (Quit smoking)
  • 31. 4 pilares de Gamificación● Objetivos claros● Fijar reglas de participación● Mecanismo de reconocimiento instantáneo● La participación debe ser voluntaria.
  • 32. EJEMPLOS
  • 33. 3 LINKS QUE DEBEN VERwww.lumosity.comwww.duolingo.comwww.codecademy.com
  • 34. LUMOSITY - Train your brain
  • 35. DUOLINGO.COM
  • 36. CODECADEMY.COM (Learnprogramming)
  • 37. Si queda tiempo...1. La fusión que se viene. http://www.youtube.com/watch?v=xI_YGDMvlNY
  • 38. Obrigado!Meu email: grodgm@gmail.comMeu twitter: Gonzalo_BAVocê vai encontrar esta apresentação em::www.slideshare.com/gonzalo24

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