Social networking for university-industry technology transfer. 24hourstechnology Presentation

1,719 views
1,614 views

Published on

Social networking for university-industry technology transfer. Presentation of the 24 Hours of Technology Webinar, 13 July 2011, organised by PANIDEA

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,719
On SlideShare
0
From Embeds
0
Number of Embeds
105
Actions
Shares
0
Downloads
54
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social networking for university-industry technology transfer. 24hourstechnology Presentation

  1. 1. Social networking for university-industry technology transfer Javier González Sabater 24 Hours of Technology Technology transfer consultant Webinar, 13 July 2011 www.gonzalezsabater.com www.24hrstechnology.com Presented by PANIDEA© Javier González Sabater 1
  2. 2. Content • Internet revolution • Redefining technology transfer • Knowing the internet social networks • Challenges & strategic recommendations© Javier González Sabater 2
  3. 3. INTERNET REVOLUTION© Javier González Sabater
  4. 4. Communication is on internet 2,000 million internet 700 million users of users in the world Facebook social network In the UK, online ad 5,000 million mobile spending exceeds TV users in the world© Javier González Sabater
  5. 5. today, internet is a CONVERSATION PLATFORM that generates BUSINESS© Javier González Sabater 5
  6. 6. CONVERSATION TAKES PLACE IN ONLINE SOCIAL NETWORKS. Everywhere, over different solutions: facebook, linkedin, twitter, youtube, flickr…© Javier González Sabater 6
  7. 7. online social networks let members EXPLOITING networks of friends© Javier González Sabater 7
  8. 8. Redefining technology transfer© Javier González Sabater
  9. 9. Technology transfer channels UNIVERSITY INDUSTRY intermediaries STAKEHOLDERS + NETWORKERS SPRINGBOARDS EVANGELISTS New players on internet© Javier González Sabater 9
  10. 10. online+offline NETWORKING among intermediaries produce RESEARCH CONTRACTS and LICENSE AGREEMENTS© Javier González Sabater 10
  11. 11. online social networks create a BREAKTHROUGH in technology transfer. • Accelerate relationships • Reach higher quality and quantity of key persons • Consolidate offline contacts • New intermediation players • Democratization of technology transfer© Javier González Sabater 11
  12. 12. KNOWING THE INTERNET SOCIAL NETWORKS© Javier González Sabater 12
  13. 13. Massive social networks© Javier González Sabater facebook.com/pages/Ann-Arbor-MI/Office-Of-Technology-Transfer-University-Of-Michigan/92749944275 www.facebook.com/asuntospropios
  14. 14. Business social networks© Javier González Sabater www.xing.com/profile/Javier_GonzalezSabater
  15. 15. Specialised social networks© Javier González Sabater social.azonano.comsocial.azonano.com
  16. 16. Specialised social networks Open innovation sites Innocentive, Innoget, Innoversia, IP marketplaces Ideas4all, Greenxchange, Yet2, Innovaro, Ipmarket, Yourencore, Ideaconnection, Inpama, Pharmalicensing, Ninesigma, B brigge, Fellowforce… Pharmatransfer… Open innovation companies BMW, PEUGEOT, FIAT, P&G, IBM, INTEL, DELL, NESPRESSO, ELECTROLUX, UNILEVER, KRAFT, GE, PFIZER…© Javier González Sabater 16
  17. 17. Corporate social networks© Javier González Sabater www.cornellboration.com wellcommenaccion.ning.com
  18. 18. Common tools of social networks • Network of contacts / friends • Private / public messaging • Groups / forum • Content sharing (text / multimedia) • Event organization • Applications / widgets • Integration of other social media© Javier González Sabater 18
  19. 19. Applications on technology transfer • Creating a network of professional contacts (potential customers, intermediaries, international) to be exploited • Proactive searching of patent licensees and R&D contractors • Visibility of patent portfolio in specialized groups (IP, industries, consultants) • Locating research opportunities from companies (innovation needs, technology requests) • Promoting and organizing brokerage events (online, offline) • Branding and online reputation by participating in groups (innovation, industry)© Javier González Sabater 19
  20. 20. CHALLENGES & STRATEGIC RECOMMENDATIONS© Javier González Sabater
  21. 21. #1. GET SUPPORT OF EXECUTIVE MANAGEMENT #2. DEFINE NETWORKS, INTERMEDIARIES AND ACTIONS #3. MAKE A PROACTIVE SOCIAL NETWORKING #4. EMPLOY STAFF DEDICATED TO TECHNOLOGY TRANSFER 2.0 #5. DECENTRALISE FROM TT OFFICES TO RESEARCHERS© Javier González Sabater 21
  22. 22. Finally... Finally...© Javier González Sabater
  23. 23. Remember… Your greatest asset to transfer technology is your network of contacts, powered by internet social networks© Javier González Sabater
  24. 24. Thank you Javier González Sabater Technology transfer consultant University-Industry www.gonzalezsabater.com info@gonzalezsabater.com Apartado de correos, 3.242 03080 Alicante | Spain | Europe Tel. (+34) 636 934 602© Javier González Sabater
  25. 25. Credits (images via flickr)• Blogger, http://www.flickr.com/photos/yourdon/3405811164/sizes/l/• Social meeting, http://www.flickr.com/groups/techcocktail/• Firedepartment: http://www.flickr.com/photos/joeshlabotnik/5021535517/in/set- 72157624756460665/• Strategy: http://www.flickr.com/photos/gm_ncffb/4437976577/• Notebook: http://www.flickr.com/photos/adulau/© Javier González Sabater 25

×