Christian M. Bergeyre
Naranjos 3, Naucalpan, Estado de México, 53240 México.
Phone: (55) 17291794 cel phone E-mail: firstname.lastname@example.org
To increase the income for the company I work transforming prospects into long term profitable customers,
make a valuable sales department helping others to achieve their own goals and vision utilizing my
Interpersonal Skills and Leadership, with additional capabilities in:
Sales & Marketing
Imports, Export. (NAFTA
National Sales Manager with thirteen years' experience supervising, training and motivating sales staff;
planning sales strategies; managing a multi-state territory (Latin America); and increasing sales revenues.
Chicago Pneumatic Tools (Atlas Copco Mexicana SA de CV)
Regional Sales Manager Mexico and LAT
2012 – Current Job (to the date)
Sales Target 2013 USD$ 4,610,000
Responsible for Mexico and Central America Industrial and VS Sales (LAT). Responsible of POP Marketing,
Communication Marketing and Sales Marketing. Planning, Organizing, and Direction in collaboration with
Sales and financial teams.
Responsible to drive and manage Chicago Pneumatic in Mexico. MRO, Maintenance, repair, and operations,
Industrial Mexican Market and Vehicle Service.
Business Development on Motor Vehicle Industry, Tier 1 & 2, Aerospace.
Business Development Plans for Mexico, Provide marketing situation bench marketing, competitor analysis,
economic trends, score cards, Improve growth strategies.
Analysis in collaboration with product managers in USA.
New key Accounts for Mexico:
Large Cargo Fleets ANTP and TMC partners
Oil and Gas Market
Develop national and regional sales plans, with local distributors in Mexico and central America to
achieve financial goals and increase sales.
Responsible to develop and present advanced seminars regarding pneumatic tools in Mexico Market.
Open Houses, Trade Show’s in Mexico and central America.
Team work with financial team to present Income Statements, MACO Reports, financial reports.
Develop and provide overall customer support, coordinate new launch products, marketing
campaigns doing product promotions.
Responsible to enact the philosophy “first in mind first in choice”
Increased sales and develop new sales strategy for Industrial tools
Consistently met or exceeded sales expectations, Meet the monthly sales goal.
Selected to train and guide new sales people
Team Player within Vehicle Service Distributor Network in Mexico
National Sales Manager Mexico and LAT
Textile Solutions for the Automotive Industry.
2010 – 2012
Sales target USD$ 3,500,00 Sales growth from USD$ 1,200,000
Responsible for development and performance of all sales activities in Mexico & Central America for Hope
Global. Recruits, leads, and supports a team of Area Sales Managers according to the agreed upon region
plan which will meet the business goals of increasing sales to the customer base, optimizing pricing, and
improving customer satisfaction. Establishes strategies to expand the customer base in the region and
contributes to the development of educational programs for customers, Area Sales Mangers, and
Distributors. Business Development on Motor Vehicle Industry, Tier 1 & 2, Aerospace.
Recipient of MASTRETTA Cars and AMAYA Seats (Tier 1,2 & 3) Sales Award in 2010 for
top sales manager
GM, Ford, VW Mexico
Created sales campaign that was instrumental in winning 10 new corporate clients
(include Commercial Vehicles Seats)
Created sales training course schedules and ensured that training class attendance goals had been met
Promoted our 7 Product Lines, Weaving, Cut and Sew, Buffing, Braiding, Beaded Profile and Clips,
Assembly, training programs in Mexico and Latin America region..
Supervised new clients and coordinated replacements with existing customers
Expo INA Centro Banamex April 2011 & 2012
APQP / PPAP / RFQ / SOP / EOP
Detroit Diesel Allison de Mexico SA de CV a DAIMLER Group AG Company 2008 – April 2010
Remanufactures Sales Manager Mexico Reliabilt DDC ,Off-highway On- Off Marketing Manager for Daimler AG After Sales Manager July 2009 to April 2010
highway MTU Engines, Expert in wholesaler channel distribution in Mexico.
Marketing Manager and Sales National Manager.
Sales target USD$ 13,500,00
Responsible of the sales of Remanufactured Parts and Motor Diesel Components REMAN
Specialist, MTU and MBE 900 and DDCS60
In charge to lead 4 Sales Engineers Sales force, handling major accounts as Daimler Freightliner –
Mercedes Benz Network in Mexico, 36 Dealers MBM
Budgeting and financial planning.
Strategic marketing planning.
Strategy Parts Specialist
Develop Maintenance for shop Dealers
Promote REMAN Transmissions Allison Transmission and MBE Transmission
Large Cargo Fleets ANTP and TMC partners
Large Passenger Fleets ACPACT, CANAPAT.
Implementation of a new sales strategy force and benchmarking plans as provided an interesting
8USM @Contribution for the GP
Beissbarth GmbH - Bosch Group Company. 2003 – 2008
OEM & Distribution Development Manager Mexico (International Sales Staff Munich Germany)
Sales target USD$ 1,200,000
Responsible of sales growth from $180K to $2M in 5 years coordinating distribution development through 2
product brands Beissbarth and Bosch.
As a Sales Distribution Development Manager Mexico I have been dedicated to perform the Best Sales and
Marketing job for OEM and Distribution Channels, Like a product manager well understanding of tools for
shops and repair shops training curse in January of 2007 in Munich Germany, I handled the National
Volkswagen account in Puebla, reviewing all the VW dealerships and selection of the indicate alignment
system for each VW dealer
Activities: Sales Manager and technical work plan sales programs for branches City,
Edo. of Mexico, Morelos and Guerrero. Automotive Design Workshop, Alignment Systems Programmer
Beissbarth, Balancing systems, mounting and dismounting of wheels, ramp inspection, elevation and
alignment, equipment maintenance and air conditioning load, compressors,
PLC's, electrical, pneumatic and hydraulics, inspection and repair of pneumatic tools. Design and
calculation of air pipes in alignment Training workshop, use and maintenance of equipment. Key Account
Responsible for identifying and developing new sales niche markets, to boost equipment
shop, tire changers, balancers, aligners, lifts, Robert Bosch. Responsible Support service area with technical
advice and training. Personal attention to strategic
accounts BMW and DAIMLER.
Increase sales in 30% UP.
500 K Euros in Sales in the First Year.
Bring 3 new poetical distributors (TBC de Mexico, Grupo Mexico, Rotari LIFT Mexico, ETAPEL)
Mexican Benchmarking Alignment systems for shops and VW dealers
Service program for VW, Mercedes Benz and BMW (Mexico)
Approach in to the all Bus and Coach Buses manufacturer like VOLVO Buses Trucks, Freightliner,,
IRIZAR, Polomex - Daimler making a long term relationship.
Market Analysis new products for 2007,2008,2009
PAACE Automechanika & Expotrasporte Show In Guadalajara 2006 - 2007
Visits Customer and passenger Fleets around all Mexico a Road Trip’
Specialty Equipment Market Association. (SEMA) Mexico City office.
2000 – 2003 (International Government Affairs’)
Selected to provide an excellent service to the international members who make business in Mexico,
developed new business at the Automotive Mexican Media, providing the BIN Program and the Mexican
Report for the SEMA Members and US companies. Developed sales of memberships and marketing plan,
prepare reports, forecasts, account status and other marketing tools for management. Manage one company,
responsible for complete operation.
Sales of SEMA Memberships in Mexico
Las Vegas “BIN Program” 2001, 2002, 2003
More than 20 consultant ship for US and Europe SEMA Members
Attaching SEMA in to the PROY NOM 150 Mexican Wheel Standard.
Seminars in LVCC SEMA Show and PAACE Automechanika Mexico City.
Public Relationships with C.E.O, Media, Etc.
Specialty Equipment Mexican Report
Marketing Director - Promote the SEMA Show in Las Vegas and BIN Program
PAACE Automechanika (Mexico) Booth Responsibilities and management.
Sales Membership’s and Service Oriented in to the SEMA member
Attend to training courses and seminars – Constant training in USA
Acquire new accounts in the Mexican Automotive Media.
PAACE Automechanika (Mexico) Seminars and SEMA Show Seminars.
Attend to the DGN. PROY-NOM150 Mexican Wheel Standard.
MEXICO VENDOR SERVICES, S.A. DE C.V., Mexico City
Master Warehouse Dealer, Importer and distributor of parts and components for Commercial Vehicles
Sales Manager (Aftermarket Electrical Parts and other components , RECARO GmbH Seats Exhaust
Systems a Dynaflex products)
Aftermarket Sales man of Exhaust components for Cars, Light Trucks and Passenger Cars
Increase Sales, make a new channels distributions of sales at the Exhaust Components Ford
Dealer’s and Autobutiques.
Acquire contracts of Distribution as Master Warehouse Dealer with three major Vendors of Industry
Consistently surpassed annual revenue goals by 25 percent-plus
Boosted annual sales volume to 750 K
Ensured success of new corporate venture by strategizing business plans, cases, and market scenarios
Recruited ten Trailer Fleet new customers
Implanted Technology Award for Accounting/Finance Software (QuickBooks Pro)
New Product development for Bus / Transit market, deliver extra revenue of 250K USD
Managed two account executives, one assistant and one accountant
Universidad Del Valle de Mexico. Campus Lomas Verdes
4-year, Bachelor of International Trade (International Commerce)
Computer Skills: SAP,Oracle , Lotus Notes, Microsoft Windows NT, 2000, and XP (Access, Excel, Outlook,
PowerPoint, and Word), Sales Force, Contact Manager, Peachtree Accounting Software, QwikQuote, and
FileMaker Pro 6.0.
Courses and Seminars
Leadership Training for Managers (Atlas Copco, Rock Hill USA)
SEMA Webinar (Internet)
Interact Commerce Corporation
ACT! Certified Consultant Training
Benassini & Asociados
Dale Carnegie Training
Leadership Training for Managers
Dale Carnegie Course
38 Years Old, Mexican, trilingual English Spanish French,
Passport and US Visa B1/B2.
Interview at the Mexican radio Station Twice:
Best FM, Autos y Mas (Automotive Radio Program) dated 11/15/2003 Jose Ramon Zavala Journalist
620 Am, Al Volate (Automotive Radio Program) dated 01/04/2002 Cesar Roy Journalist
Publications at the web:
http://www.motoradiesel.com.mx/actual/contenido/recaro.htm Motora Diesel Magazine Interview 2005
Hobbies: Motorcycles Harley-Davidson fan and enthusiastic.