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Worthington rotary
 

Worthington rotary

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    Worthington rotary Worthington rotary Presentation Transcript

    • A Brief Glimpse into…Social MediaWorthington A.M. Rotary Club December 3, 2010
    • Interruption vs. Engagement Outbound Inbound • Telemarketers • Social media (Twitter, • Television commercials Facebook, Y T ou ube, • Radio commercials Y Google, etc.) elp, • Direct mail • Blogs • Billboards • Podcasts • Pop-up ads • Search engine optimization and pay- per-click ads Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Talking to, not Talking at Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Consider Customer Service •25% of search results for the worlds top 20 largest brands are links to user-generated content •34% of bloggers post opinions about products and brands •78% of consumers trust peer recommendations Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Social Media Numbers • Active User Accounts: – Facebook: 500 million – LinkedIn: 75 million – Twitter: 110 million • More than 700,000 Fan Pages on Facebook • Y T ou ube hosts more than 75 billion video streams • Blog count is over 133 million Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Why Use Social Media? • Meet new people, build relationships • Communicate and engage with people • Network and make connections • Discuss your passions, hobbies, etc. • Learn, research, and teach • Share and discover • Keep up with friends and family Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Why Should My Business Use Social Media? Share useful information (value-added service) Market your brand, products, and services Connect with existing clients and network to meet new clients, partners, service providers, etc. Monitor your reputation Make your business more accessible (and human) Provide customer service or tech support Improve customer loyalty by encouraging them to share their experiences Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • What Should We Share? • Useful articles and blog posts • Videos and slide decks • Tips, advice, and how-tos • Event information • Promotions and sales • Company news and product information • Occasionally, more casual information Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • So what social media networks should you be on? Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • It all depends… Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Real-Life Examples YouTube Campaign Monitor http://www.campaignmonitor.com/blog/ Where the Hell is Matt? Duct Tape http://www.ducttapemarketing.com/blog/ http://www.youtube.com/watch?v=zlfKdbWwruY HARO http://helpareporter.com/ U Vic http://www.youtube.com/watch?v=EeGDRSWB46w Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 FourSquare Will it Blend http://www.youtube.com/watch?v=qg1ckCkm8YI Crimson Cup http://foursquare.com/venue/305021 Facebook Rotary Examples: Oreo http://www.facebook.com/oreo http://www.facebook.com/pages/Rotary-International/7268844551 Red http://www.facebook.com/joinred http://twitter.com/rotary Cleveland Clinic http://www.facebook.com/ClevelandClinic http://www.youtube.com/user/RotaryInternational http://www.linkedin.com/groupsDirectory?itemaction=mclk&anetid= LinkedIn: 858557&impid=&pgkey=anet_search_results&actpref=anetsrch_na Amanda Sage http://www.linkedin.com/in/amandalsage me&trk=anetsrch_name&goback=.gdr_1291348270543_1 Twitter Dell Outlet http://twitter.com/delloutlet Bettys http://twitter.com/bettyscolumbus DM Scott http://twitter.com/dmscott WBNS http://twitter.com/10tv Blogs Mashable http://mashable.com/ HubSpot http://www.hubspot.com/blog/ Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Social Media Myths & Excuses • It’s too complicated. • It takes too long to learn. • I don’t have time. • I’m too old. • No one I know is online. • It won’t help my business. • But it’s social media. Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Social Media Do’s & Don’ts • Engage • Talk about yourself (or • Communicate your brand) too much • Listen • Only advertise • Be consistent • Provide no content • Monitor yourself and • Be on again, off again your company • Be annoying • Provide valuable content Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Social Media Pit Falls • Time consumption • Can be difficult to calculate ROI • Giving employees social media access during working hours • Using social media responsibly • Liability • Compliance • It’s all public Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • Before Y Start… ou 1. Relax 2. Develop social media policy 3. Define goals 4. Integrate 5. Complete, committed effort 6. Personalize your social media brand 7. Listen, think, and then respond to conversations Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • It’s here to stay… Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
    • What’s Up for 2011? • Major shift to mobile and tablets • Location-based social media (FourSquare, Facebook Places) • QR codes • Group buying (Groupon, Live Social) • Monetization of social networks • Social media influenced search Social Media for Business - Worthington A.M. Rotary Club December 3, 2010©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved