Twitter 101


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This is the slidedeck that goes with the April 13th webinar on Twitter 101. In this webinar, we covered the basics of Twitter, how to setup and account, and the various kinds of functions available on Twitter.

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Twitter 101

  1. 1. What is Twitter? • Microblogging site • Both personal and professional • Not restricted to people you know • Basic in functionality, immense in reach Twitter 101
  2. 2. Who is on Twitter? By the end of 2009, there were more than 25 million users on Twitter Twitter estimates they will have more than 1 billion users by 2013. Twitter 101
  3. 3. Why should I use Twitter? Personally •Communicating and engaging with people •Keep up with friends and family •Meet new people •Discuss your passions, hobbies, etc. •Learn and research Twitter 101
  4. 4. Why should I use Twitter? Professionally •Engage customers and monitor your reputation •Market and advertise •Customer service •Network •Find a new job Twitter 101
  5. 5. How Does Twitter Work? Your followers You Twitter 101
  6. 6. How Does Twitter Work? People you’re following You Twitter 101
  7. 7. Twitter Followers •You do not have to follow people back, although common etiquette encourages it •More followers isn’t always better •Quality, not quantity •Focus on forming quality relationships and listening attentively Twitter 101
  8. 8. Twitter Username @gonggongu Twitter 101
  9. 9. What is a Tweet? •A tweet is a message comprised of 140 characters •Can include URL links •There are no styles, fonts, colors, etc. in tweet text •The subject can be about whatever you want Twitter 101
  10. 10. What is a Tweet? Normal Tweet A basic message viewable by the whole world. Twitter 101
  11. 11. What is a Tweet? @ Reply An @ reply is a response to another person’s tweet, and it is shown on both your timeline and that of the person mention. @username must be present at the beginning of the tweet. Twitter 101
  12. 12. What is a Tweet? Mention A mention is when a user mentions another user by typing @username anywhere in a tweet except for the beginning. Mentions are only displayed in the author’s timeline, not the mentioned user’s timeline. Twitter 101
  13. 13. What is a Tweet? ReTweet A retweet is like forwarding a tweet. By typing RT @username in front of the tweet, it gives credit to the author of the original tweet. Twitter 101
  14. 14. What is a Tweet? Direct Message A direct message is like sending a private message to another user without it appearing on anyone’s timeline. By typing D username at the beginning of the message, it becomes direct. Twitter 101
  15. 15. Creating a Twitter Account and Adjusting the Settings Twitter 101
  16. 16. Finding People and Adding Followers Twitter 101
  17. 17. Sending Tweets Twitter 101
  18. 18. Twitter Lists Twitter 101
  19. 19. Twitter Sidebar Twitter 101
  20. 20. Twitter Search & Trending Topics Twitter 101
  21. 21. Upcoming Webinars Twitter 102 – April 21st at 1pm EST Twitter for Business – April 29 th 7pm EST Visit for more details Twitter 101