The 10 Media All Wedding Professionals Should Be Engaging Online

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The 10 Media All Wedding Professionals Should Be Engaging Online

  1. 1. Wedding Professionals of ColumbusThe 10 Media All Wedding Professionals ShouldBe Engaging OnlineWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  2. 2. Facebook▪ Complete your profile▪ Share lots of high quality photos (in both albums and posts)▪ Post engaging statuses several times a week▪ Create interactive appsWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  3. 3. FacebookWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  4. 4. Pinterest▪ Create themed boards▪ Follow other businesses and professionals▪ Pin original pictures and DIY projects▪ Repin other professionals’ images▪ Connect each image with a URL (including your own blog post or webpage)WPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  5. 5. PinterestWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  6. 6. Twitter▪ Post constantly▪ Use Twitter lingo▪ Share media (photos, videos, etc.)▪ Include shortened URLs when appropriate▪ Tweet during live events (create your own #hashtags)▪ Follow related businesses and professionalsWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  7. 7. TwitterWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  8. 8. LinkedIn▪ Create a personal and company profile▪ Connect with other businesses and professionals▪ Keep your resume updated▪ Share business and industry news▪ Use search features to network with other service providersWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  9. 9. LinkedInWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  10. 10. Google +▪ Create a personal and business profile▪ Link to your business website▪ Frequently post pictures, videos, and statuses▪ Create events▪ +1 other professionals and businessesWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  11. 11. Google+ ExamplesWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  12. 12. Photos▪ Post – Snapshots – Professional pictures – Original and borrowed images (be sure to cite)▪ Post images to: – Website photo gallery – Flickr – Instagram – Social media profiles (Facebook, Twitter)WPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  13. 13. PhotosWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  14. 14. Videos▪ Record and post – Overviews and descriptions of your services – Interviews with your team or other professionals – Testimonials – Clips from set-ups and events – Trends and ideas▪ Post videos to: – Your website – YouTube/Vimeo – Social media profiles (Facebook, Twitter)WPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  15. 15. VideoWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  16. 16. Blog▪ Create posts that contain useful, engaging information – Interviews with your team and other professionals – Tutorials and project ideas – Trends and industry news – Instructional topics – Event descriptionsWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  17. 17. Blog ExampleWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  18. 18. E-mail Marketing▪ Everyone has an e-mail address, so utilize it!▪ Create an attractive email template to engage readers▪ Keep your leads lists updated and relevant – Send engaged couples pre-wedding info – Send married couples post-wedding info (non- wedding service info)▪ Include upcoming public event info, industry news, company news, blog posts, etc.WPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  19. 19. E-mail MarketingWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  20. 20. Pay-Per-Click Ads▪ These ads display within a search engine’s results based on the keywords used or on a webpage based on the viewer’s interests▪ The best places to advertise – Facebook – Google (search results ads and on-page ads)WPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  21. 21. Pay-Per-Click AdsWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  22. 22. Review & Directory Sites▪ People trust your past clients’ ratings and opinions▪ Encourage your customers to rate your services▪ Respond when there is a negative review (publicly and privately)▪ Popular sites you should consider: – Yelp – LinkedIn Recommendations – Manta referrals – Google+ – FourSquare tips – Facebook likes – The Knot – Wedding WireWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  23. 23. Review & Directory SitesWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  24. 24. Questions?WPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.
  25. 25. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per-project basis We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. www.gonggongcommunications.comWPC – July 12, 2012© 2012 Gong Gong Communications. All rights reserved.

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