Your SlideShare is downloading. ×
0
SOCIAL MEDIA FOR
 SMALL BUSINESS



   Social Media for
   Small Business
What Is Social Media?




    Social Media for
    Small Business
Social Media for
Small Business
Why Use Social Media?
• Keep up with friends and family
• Meet new people, build relationships
• Communicating and engagin...
Social Media and Small Business
• Engage customers, monitor your reputation
• Make your business more accessible
  – Gain ...
The Numbers Behind Social
            Media
• Facebook, Twitter, LinkedIn: 2.5 billion visits
  in September 2009
  – Face...
Social Media Myths
•   No way to measure social media ROI
•   The more friends, the better
•   Using social media is easy
...
Before Y Start…
                   ou
1. Relax
2. Develop social media policy
3. Define goals
     a.   Short-term and Lon...
Social Media Networks and
How to Use them Professionally




       Social Media for
       Small Business
Facebook Accounts
• Business Account
  – Monitor your Facebook ad campaigns
  – Create Facebook pages
  – Option for conve...
Facebook Business Strategy
• Securing your company name
• Branding
• Friends
   – Mailing list
   – Groups
• Connect with ...
Facebook Fan Page
• Organizations, businesses, celebrities, bands, etc.
• Communicate updated content and engage
  communi...
Facebook Ads
• Highly targeted
• Not all about sales
  – Fan Page
  – Video
  – Events
• Cost-per-click
• Cost-per-thousan...
Why Use Twitter?
• Communicating and engaging with
  people
• Keep up with friends and family
• Meet new people
• Discuss ...
What Twitter Can Do For
           Business
• Network and communicate
  – Build and maintain relationships
  – Engage cust...
Twitter Strategy
•   Branding your Twitter account(s)
    – Business
    – Personal
•   Securing your company name
•   Fol...
Twitter Third Party Tools

•   TweetDeck – desktop client that helps
    organize your Twitter account
•   HootSuite – mor...
Blogging Basics
•   Blogs let anyone post content
•   Use blogging software or host blog on
    company site
      – Wordp...
Blogging for Small Businesses
•   Connect with customers
•   Easy to use, set up
•   Low cost
•   Post any content that yo...
Blogging Tips
•   Write about what people are interested
    in
•   Ask for participation
•   Read comments and engage
•  ...
LinkedIn Basics

•Large network of business
professionals
  – More business focused social networking site
•Connections
•R...
LinkedIn Business Strategy

• Securing your company name
• Find clients, resources, deals
  – Recruiting

• Recommendation...
LinkedIn: Ads
• Large audience of
  professionals
  – Over 60 millions
    users
• Targeted ads
  – By industry, age,
    ...
Conversations About Your
       Company




     Social Media for
     Small Business
Monitoring and Tracking
                   Services
Free Services                              Paid Services
1.   Google A...
Questions?
Social Media For Small Business
Upcoming SlideShare
Loading in...5
×

Social Media For Small Business

2,916

Published on

Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.

Published in: Business
2 Comments
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,916
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
122
Comments
2
Likes
7
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media For Small Business"

  1. 1. SOCIAL MEDIA FOR SMALL BUSINESS Social Media for Small Business
  2. 2. What Is Social Media? Social Media for Small Business
  3. 3. Social Media for Small Business
  4. 4. Why Use Social Media? • Keep up with friends and family • Meet new people, build relationships • Communicating and engaging with people • Discuss your passions, hobbies, etc. • Learning and teaching • Sharing and discovering Social Media for Small Business
  5. 5. Social Media and Small Business • Engage customers, monitor your reputation • Make your business more accessible – Gain more connections locally and beyond – Generate leads • Share information with you customers • Networking – Recruitment • Market and advertise your brand – A company voice other than from advertising/sales team – Word of mouth marketing • Customer Service and/or Tech Support – Improve customer loyalty Social Media for Small Business
  6. 6. The Numbers Behind Social Media • Facebook, Twitter, LinkedIn: 2.5 billion visits in September 2009 – Facebook: 350 million active users globally – LinkedIn: 50 million professional accounts – Twitter: 15 million active users • More than 700,000 local businesses have active Fan Pages on Facebook • Reported that YouTube to serve more than 75 billion video streams • Blog count is over 133 million – Average of 900,000 blog posts in a day – 38% of bloggers post reviews Social Media for Small Business
  7. 7. Social Media Myths • No way to measure social media ROI • The more friends, the better • Using social media is easy • For the younger generation – Average ages for Twitter (31), Facebook (33), LinkedIn (39) • Only for large brands • Replaces traditional marketing Social Media for Small Business
  8. 8. Before Y Start… ou 1. Relax 2. Develop social media policy 3. Define goals a. Short-term and Long-term b. Stay active with your initiatives 4. Complete, committed effort 5. Integration 6. Personalize your social media brand a. Make sue to use same branding across all social media 7. Listen, think, and then respond to conversations Social Media for Small Business
  9. 9. Social Media Networks and How to Use them Professionally Social Media for Small Business
  10. 10. Facebook Accounts • Business Account – Monitor your Facebook ad campaigns – Create Facebook pages – Option for converting to personal account • Personal Account – Personal use or business use – Create Facebook Ads and Pages Social Media for Small Business
  11. 11. Facebook Business Strategy • Securing your company name • Branding • Friends – Mailing list – Groups • Connect with existing contacts, reach new customers • Don’t go in blind – Research competitors, top users • Educate and add value – Distribute content – Promote events • Fan Pages and Facebook Ads Social Media for Small Business
  12. 12. Facebook Fan Page • Organizations, businesses, celebrities, bands, etc. • Communicate updated content and engage community – Interactive – Exclusive content • What you can’t do – Cannot see profile of fans, only name & photo – Do not receive a news feed about what fans are doing – Cannot send messages to individual fans • The power of a Fan Page – Promotion – Custom tab interface w/ FBML – Applications Social Media for Small Business
  13. 13. Facebook Ads • Highly targeted • Not all about sales – Fan Page – Video – Events • Cost-per-click • Cost-per-thousand impressions • Realtime reporting Social Media for Small Business
  14. 14. Why Use Twitter? • Communicating and engaging with people • Keep up with friends and family • Meet new people • Discuss your passions, hobbies, etc. • Learning and teaching • Sharing and discovering Social Media for Small Business
  15. 15. What Twitter Can Do For Business • Network and communicate – Build and maintain relationships – Engage customers and share information – Humanize your company • Real time conversation – Communicating and engaging with people – Customer Service, quick responses to user’s needs – Monitor opinions of your brand • Friend, follow, share, and discover • Market and advertise your business • Recruiting Social Media for Small Business
  16. 16. Twitter Strategy • Branding your Twitter account(s) – Business – Personal • Securing your company name • Following other users – twellow.com – tweepsearch.com • Tweeting • Monitoring – search.twitter.com Social Media for Small Business
  17. 17. Twitter Third Party Tools • TweetDeck – desktop client that helps organize your Twitter account • HootSuite – more business oriented desktop client • TwitterCounter – statistics of your Twitter account • TweetStats – analysis of your Twitter activity Social Media for Small Business
  18. 18. Blogging Basics • Blogs let anyone post content • Use blogging software or host blog on company site – Wordpress – Blogger – TypePad • Build additional web traffic • Share knowledge and expertise easily – Less formal – Short, concise postings • Connect with audience Social Media for Small Business
  19. 19. Blogging for Small Businesses • Connect with customers • Easy to use, set up • Low cost • Post any content that you wish – Links – Thoughts/Opinions – Video • Showcase your expertise • Readers are able to read and make comments Social Media for Small Business
  20. 20. Blogging Tips • Write about what people are interested in • Ask for participation • Read comments and engage • Consistently blog, set up a schedule – Multiple blog postings a day = greater sales • Combine with other social media initiatives • Read and follow other blogs, listen Social Media for Small Business
  21. 21. LinkedIn Basics •Large network of business professionals – More business focused social networking site •Connections •Recommendations •LinkedIn Answers •Groups Social Media for Small Business
  22. 22. LinkedIn Business Strategy • Securing your company name • Find clients, resources, deals – Recruiting • Recommendations • Promotion • Feedback Social Media for Small Business
  23. 23. LinkedIn: Ads • Large audience of professionals – Over 60 millions users • Targeted ads – By industry, age, company size, job, location • Pay-per-click or • Pay-for-impression Social Media for Small Business
  24. 24. Conversations About Your Company Social Media for Small Business
  25. 25. Monitoring and Tracking Services Free Services Paid Services 1. Google Alerts a. Free email updates from Google Search about any topic 1. Radian6 b. Company name, competitor names, top keywords, product names, slogan, etc. 2. Visible Technologies 2. Search Facebook & Twitter a. Search for company name and see who is talking about you 3. Nielsen Buzzmetrics 3. BackType Search a. Searches conversations from b. blogs and social networks Daily emails about the 4. Buzzlogic Insights conversations on your topic(s) Social Media for Small Business
  26. 26. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×