Social Media For Small Business
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Social Media For Small Business

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Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.

Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.

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Social Media For Small Business Social Media For Small Business Presentation Transcript

  • SOCIAL MEDIA FOR SMALL BUSINESS Social Media for Small Business
  • What Is Social Media? Social Media for Small Business
  • Social Media for Small Business
  • Why Use Social Media? • Keep up with friends and family • Meet new people, build relationships • Communicating and engaging with people • Discuss your passions, hobbies, etc. • Learning and teaching • Sharing and discovering Social Media for Small Business
  • Social Media and Small Business • Engage customers, monitor your reputation • Make your business more accessible – Gain more connections locally and beyond – Generate leads • Share information with you customers • Networking – Recruitment • Market and advertise your brand – A company voice other than from advertising/sales team – Word of mouth marketing • Customer Service and/or Tech Support – Improve customer loyalty Social Media for Small Business
  • The Numbers Behind Social Media • Facebook, Twitter, LinkedIn: 2.5 billion visits in September 2009 – Facebook: 350 million active users globally – LinkedIn: 50 million professional accounts – Twitter: 15 million active users • More than 700,000 local businesses have active Fan Pages on Facebook • Reported that YouTube to serve more than 75 billion video streams • Blog count is over 133 million – Average of 900,000 blog posts in a day – 38% of bloggers post reviews Social Media for Small Business
  • Social Media Myths • No way to measure social media ROI • The more friends, the better • Using social media is easy • For the younger generation – Average ages for Twitter (31), Facebook (33), LinkedIn (39) • Only for large brands • Replaces traditional marketing Social Media for Small Business
  • Before Y Start… ou 1. Relax 2. Develop social media policy 3. Define goals a. Short-term and Long-term b. Stay active with your initiatives 4. Complete, committed effort 5. Integration 6. Personalize your social media brand a. Make sue to use same branding across all social media 7. Listen, think, and then respond to conversations Social Media for Small Business
  • Social Media Networks and How to Use them Professionally Social Media for Small Business
  • Facebook Accounts • Business Account – Monitor your Facebook ad campaigns – Create Facebook pages – Option for converting to personal account • Personal Account – Personal use or business use – Create Facebook Ads and Pages Social Media for Small Business
  • Facebook Business Strategy • Securing your company name • Branding • Friends – Mailing list – Groups • Connect with existing contacts, reach new customers • Don’t go in blind – Research competitors, top users • Educate and add value – Distribute content – Promote events • Fan Pages and Facebook Ads Social Media for Small Business
  • Facebook Fan Page • Organizations, businesses, celebrities, bands, etc. • Communicate updated content and engage community – Interactive – Exclusive content • What you can’t do – Cannot see profile of fans, only name & photo – Do not receive a news feed about what fans are doing – Cannot send messages to individual fans • The power of a Fan Page – Promotion – Custom tab interface w/ FBML – Applications Social Media for Small Business
  • Facebook Ads • Highly targeted • Not all about sales – Fan Page – Video – Events • Cost-per-click • Cost-per-thousand impressions • Realtime reporting Social Media for Small Business
  • Why Use Twitter? • Communicating and engaging with people • Keep up with friends and family • Meet new people • Discuss your passions, hobbies, etc. • Learning and teaching • Sharing and discovering Social Media for Small Business
  • What Twitter Can Do For Business • Network and communicate – Build and maintain relationships – Engage customers and share information – Humanize your company • Real time conversation – Communicating and engaging with people – Customer Service, quick responses to user’s needs – Monitor opinions of your brand • Friend, follow, share, and discover • Market and advertise your business • Recruiting Social Media for Small Business
  • Twitter Strategy • Branding your Twitter account(s) – Business – Personal • Securing your company name • Following other users – twellow.com – tweepsearch.com • Tweeting • Monitoring – search.twitter.com Social Media for Small Business
  • Twitter Third Party Tools • TweetDeck – desktop client that helps organize your Twitter account • HootSuite – more business oriented desktop client • TwitterCounter – statistics of your Twitter account • TweetStats – analysis of your Twitter activity Social Media for Small Business
  • Blogging Basics • Blogs let anyone post content • Use blogging software or host blog on company site – Wordpress – Blogger – TypePad • Build additional web traffic • Share knowledge and expertise easily – Less formal – Short, concise postings • Connect with audience Social Media for Small Business
  • Blogging for Small Businesses • Connect with customers • Easy to use, set up • Low cost • Post any content that you wish – Links – Thoughts/Opinions – Video • Showcase your expertise • Readers are able to read and make comments Social Media for Small Business
  • Blogging Tips • Write about what people are interested in • Ask for participation • Read comments and engage • Consistently blog, set up a schedule – Multiple blog postings a day = greater sales • Combine with other social media initiatives • Read and follow other blogs, listen Social Media for Small Business
  • LinkedIn Basics •Large network of business professionals – More business focused social networking site •Connections •Recommendations •LinkedIn Answers •Groups Social Media for Small Business
  • LinkedIn Business Strategy • Securing your company name • Find clients, resources, deals – Recruiting • Recommendations • Promotion • Feedback Social Media for Small Business
  • LinkedIn: Ads • Large audience of professionals – Over 60 millions users • Targeted ads – By industry, age, company size, job, location • Pay-per-click or • Pay-for-impression Social Media for Small Business
  • Conversations About Your Company Social Media for Small Business
  • Monitoring and Tracking Services Free Services Paid Services 1. Google Alerts a. Free email updates from Google Search about any topic 1. Radian6 b. Company name, competitor names, top keywords, product names, slogan, etc. 2. Visible Technologies 2. Search Facebook & Twitter a. Search for company name and see who is talking about you 3. Nielsen Buzzmetrics 3. BackType Search a. Searches conversations from b. blogs and social networks Daily emails about the 4. Buzzlogic Insights conversations on your topic(s) Social Media for Small Business
  • Questions?