Social Media 2011NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
Interruption vs. Engagement  Outbound                                              Inbound  ▪ Telemarketers               ...
Why People Use Social Media▪ Meet new people, build relationships• Communicate and engage with people• Network and make co...
Why Businesses Should Use Social Media▪ Market and advertise your brand     – Outbound marketing cost per lead: $332     –...
Why Businesses Should Use Social Media▪ Improve customer loyalty▪ Provide customer service/tech support▪ Network▪ Monitor ...
So, What Social Media NetworksShould I be on?NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights r...
It all depends…NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
Facebook Statistics▪ More than 500 million active users▪ 30 billion+ pieces of content are shared monthly                 ...
Facebook Statistics▪ Facebook users “like” a brand because     – 25% want to receive discounts and promotions     – 21% ar...
NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
Twitter Statistics▪ 106 million users▪ 65 million tweets are generated each day                                  13-17    ...
Twitter Statistics▪ Twitter users’ interaction with companies     – 53% recommend a company or product     – 52% talk abou...
NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
LinkedIn Statistics▪70 million users                        54+                        7%        18-24               35-54...
NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
Y T ou ube Statistics▪2 billion videos are watched each day▪24 hours of video is uploaded every minuteNAIFA Dayton – Febru...
BlogsNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
Blog Statistics                     Percentage of businesses who have acquired a                    customer from their bl...
Blog Statistics                  Percentage of companies using specific social media                  channels who have ac...
What’s Up for 2011?▪ Major shift to mobile and tablets▪ Location-based social media (FourSquare,  Facebook Places)▪ Group ...
What Kind of Content Should I Share?▪ Resources     – Blog posts (yours and others’)     – News articles     – Advice and ...
It All Works Together                                                        E-mail                                       ...
Social Media Do’s & Don’ts  Do                                                    Don’t  ▪ Engage                         ...
Social Media Myths & Excuses▪ It’s too complicated▪ It takes too long to learn▪ I don’t have time▪ I’m too old▪ No one I k...
Social Media Pit Falls▪ Time consumption▪ Can be difficult to calculate ROI▪ Giving employees social media access during  ...
Before Y Start…        ou1. Relax2. Develop a social media policy3. Define your social media goals4. Integrate it with you...
Liability and Compliance▪ Be careful when recommending specific products  or courses of action▪ Always encourage readers t...
Policies & Guidelines▪ Create a written social media policy and  have employees sign it▪ Encourage other members of your s...
Questions?NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
Gong Gong Communications  We provide holistic marketing and creative  services to small businesses on a monthly and per-  ...
Real-Life Examples▪   Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8▪   Ameriprise http://www.youtube.com/user/Am...
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NAIFA Dayton - February 15, 2011

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"Social Media 2011" presentation given to NAIFA Dayton on Tuesday, February 15, 2011.

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NAIFA Dayton - February 15, 2011

  1. 1. Social Media 2011NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  2. 2. Interruption vs. Engagement Outbound Inbound ▪ Telemarketers ▪ Social media ▪ Television ▪ Videos commercials ▪ Blogs ▪ Radio commercials ▪ Podcasts ▪ Direct mail ▪ E-mail marketing ▪ Billboards ▪ Search engine optimization ▪ Pop-up ads ▪ Pay-per-click adsNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  3. 3. Why People Use Social Media▪ Meet new people, build relationships• Communicate and engage with people• Network and make connections• Discuss passions, hobbies, etc.• Learn, research, and teach• Share and discover• Keep up with friends and familyNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  4. 4. Why Businesses Should Use Social Media▪ Market and advertise your brand – Outbound marketing cost per lead: $332 – Inbound marketing cost per lead: $134 (60% lower)▪ Encourage referrals and word of mouth▪ Share information with you customers▪ Give your company a face and a voice▪ Make your business more accessibleNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  5. 5. Why Businesses Should Use Social Media▪ Improve customer loyalty▪ Provide customer service/tech support▪ Network▪ Monitor your reputation▪ RecruitmentNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  6. 6. So, What Social Media NetworksShould I be on?NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  7. 7. It all depends…NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  8. 8. NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  9. 9. Facebook Statistics▪ More than 500 million active users▪ 30 billion+ pieces of content are shared monthly 13-17 n/a 9% 2% 55+ 11% Male 35-54 18-24 43% 27% 31% Female 55% 25-34 22% Facebook users by age Facebook users by genderNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  10. 10. Facebook Statistics▪ Facebook users “like” a brand because – 25% want to receive discounts and promotions – 21% are customers of the company – 18% want to show others that they like the brand▪ Facebook users’ interaction with companies – 41% think Facebook is a good way to get information about companies and products – 30% feel like connecting with a company on Facebook makes them feel like a valued customerNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  11. 11. NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  12. 12. Twitter Statistics▪ 106 million users▪ 65 million tweets are generated each day 13-17 4% 55+ 9% 18-25 45-54 13% 17% Male 48% Female 26-34 52% 35-44 30% 27% Twitter users by age Twitter users by genderNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  13. 13. Twitter Statistics▪ Twitter users’ interaction with companies – 53% recommend a company or product – 52% talk about a company or product – 25% follow a brand – 67% of brand followers will purchase that specific brandNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  14. 14. NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  15. 15. LinkedIn Statistics▪70 million users 54+ 7% 18-24 35-54 Female 26% 16% 39% Male 25-34 61% 51% LinkedIn users by age LinkedIn users genderNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  16. 16. NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  17. 17. Y T ou ube Statistics▪2 billion videos are watched each day▪24 hours of video is uploaded every minuteNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  18. 18. BlogsNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  19. 19. Blog Statistics Percentage of businesses who have acquired a customer from their blog, proportionate to the frequency of their posts 100% 90% 69% 58% 38% 13% Multiple Daily 2-3 times a Weekly Monthly Less than times a day week monthlyNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  20. 20. Blog Statistics Percentage of companies using specific social media channels who have acquired a customer form that channel 46% 44% 41% 41% Twitter LinkedIn Facebook BlogNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  21. 21. What’s Up for 2011?▪ Major shift to mobile and tablets▪ Location-based social media (FourSquare, Facebook Places)▪ Group buying (Groupon, Living Social)▪ Monetization of social networks▪ Social media inf luenced search▪ QR codesNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  22. 22. What Kind of Content Should I Share?▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s▪ Company news▪ Events (pre and post)▪ Promotions and sales▪ Testimonials and case studiesNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  23. 23. It All Works Together E-mail Website BlogNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  24. 24. Social Media Do’s & Don’ts Do Don’t ▪ Engage ▪ Talk about yourself ▪ Communicate (or your brand) too ▪ Listen much ▪ Be consistent ▪ Only advertise ▪ Monitor yourself and ▪ Provide no content your company ▪ Be on again, off again ▪ Provide valuable ▪ Be annoying contentNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  25. 25. Social Media Myths & Excuses▪ It’s too complicated▪ It takes too long to learn▪ I don’t have time▪ I’m too old▪ No one I know is online▪ It won’t help my business▪ But it’s social media▪ It’s only for large brands▪ It should replace my traditional marketingNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  26. 26. Social Media Pit Falls▪ Time consumption▪ Can be difficult to calculate ROI▪ Giving employees social media access during working hours▪ Using social media responsibly▪ Liability▪ Compliance▪ It’s all publicNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  27. 27. Before Y Start… ou1. Relax2. Develop a social media policy3. Define your social media goals4. Integrate it with your overall marketing plan5. Make it a complete, committed effort6. Personalize your social media brand7. Listen, think, and engage in conversationsNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  28. 28. Liability and Compliance▪ Be careful when recommending specific products or courses of action▪ Always encourage readers to discuss this matter with their advisor or agent (a great opportunity to encourage them to contact you!)▪ Always post using disclaimers▪ Run everything past your internal compliance department (if you have one)NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  29. 29. Policies & Guidelines▪ Create a written social media policy and have employees sign it▪ Encourage other members of your staff to post, so long as it is in line with the policy▪ Establish appropriate topics to discuss, time allotments on social media sites, liability and compliance standards, etc.NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  30. 30. Questions?NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  31. 31. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per- project basis We offer a full range of services including graphic & web design, copywriting, marketing planning, and social media engagement. www.gonggongcommunications.comNAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.
  32. 32. Real-Life Examples▪ Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8▪ Ameriprise http://www.youtube.com/user/Ameriprise▪ Life Foundation http://www.youtube.com/user/LIFEfoundation▪ NAIFA National http://www.facebook.com/NAIFANational▪ NAIFA Dayton http://www.facebook.com/pages/NAIFA-Dayton/108769165815549▪ Nationwide Insurance http://www.facebook.com/NAIFANational#!/nationwide▪ http://www.facebook.com/pages/Nationwide-Insurance/164485213582162▪ Amanda Sage http://www.linkedin.com/in/amandalsage▪ NAIFA National group http://www.linkedin.com/groups?gid=3144063▪ Ameriprise Financial http://www.linkedin.com/company/ameriprise-financial?goback=.cps_1297662807641_1&trk=co_search_results▪ NAIFA National http://twitter.com/naifa▪ Charles Schwab http://twitter.com/#!/CharlesSchwab▪ State Farm Agent http://twitter.com/#!/SFAgentChris▪ Russell Bailyn http://russellbailyn.com/weblog/index.html▪ Keener Financial Planning http://keenerfinancial.com/blog▪ Professional Insurance Blog http://www.insurancetrue.com/▪ Paradiso Insurance http://www.paradisoinsuranceblog.com/NAIFA Dayton – February 15, 2011© 2011 Gong Gong Communications. All rights reserved.

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