Key4Women - June 10, 2011

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  • 1. Two Birds with One StoneManaging your Social Networks Efficientlyand Effectively Without Going InsaneKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 2. Social Media Dashboards Pros Pros Pros •Easy to use •Connected to •Connected to the •Connected to several networks most networks several networks •Free •Free •Analytics •Mobile app •It’s a website •It’s a website •Mobile app Cons Cons •Can be confusing •Clumsy navigation Cons •Slow •Fewer features •Some paid features •Have to download •No mobile appKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 3. Advantages of Using HootSuiteManage multiple accounts▪ Post to multiple accounts quickly and easily▪ Organize accounts and interests on multiple tabs▪ Import Twitter lists to segment users by topicPosting is quick and simple▪ Schedule posts▪ Easily shorten URLs▪ Attach images and files▪ Create link and thumbnail previews for Facebook posts▪ Automatically send blog posts to other accountsKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 4. Advantages of Using HootSuiteMonitor and analyze▪ Easily search and monitor keywords and topics▪T rack click rates on shortened URLs▪ Social media analytics and data (for tracking ROI)▪ Customizable reportingTeamwork▪ Assign follow-up tasks▪ Monitor which team member posted whatKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 5. What Kind of Content Should I Share?▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s▪ Company news▪ Events (pre and post)▪ Promotions and sales▪ Testimonials and case studiesKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 6. What Kind of Media Should I Share?This means…▪ Blog posts/articles/documents▪ PowerPoints/slide decks▪ Text excerpts▪ Videos▪ PhotosKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 7. Disseminate your Content! A piece of content Full text Partial textKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 8. It All Works Together E-mail Website BlogKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 9. Tell People About your AccountsPut links to your social media accounts on your:▪ Website▪ Blog (if separate from website)▪ E-mail signature▪ E-newsletters▪ Business cards▪ Stationery▪ Marketing collateral▪ Signage▪ Word of mouthKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 10. Give People a Reason to Friend/Follow/Connect▪ Provide information, resources, promotions, sales, etc. that are only available through social media▪ Give prizes to the #th follower/friend▪ Have contests on your social networks only▪ Provide the most up to date info is available there▪ And then remember to tell people that about these things!Key4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 11. Questions?Key4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.
  • 12. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per- project basis We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. www.gonggongcommunications.comKey4Women – June 10, 2011© 2011 Gong Gong Communications. All rights reserved.