Key4Women February 2012

Advantages of Using a Social DashboardManage multiple accounts▪ Post to multiple accounts quickly and easily▪ Organize accounts and interests on multiple tabs▪ Import Twitter lists to segment users by topicPosting is quick and simple▪ Schedule posts▪ Easily shorten URLs▪ Attach images and files▪ Create link and thumbnail previews for Facebook posts▪ Automatically send blog posts to other accountsKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

Advantages of Using a Social DashboardMonitor and analyze▪ Easily search and monitor keywords and topics▪ Track click rates on shortened URLs▪ Social media analytics and data (for tracking ROI)▪ Customizable reportingTeamwork▪ Assign follow-up tasks▪ Monitor which team member posted whatKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

What Kind of Content Should I Share?▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s▪ Company news▪ Events (pre and post)▪ Promotions and sales▪ Testimonials and case studiesKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

What Kind of Media Should I Share?This means…▪ Blog posts/articles/documents▪ PowerPoints/slide decks▪ Text excerpts▪ Videos▪ PhotosKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

Tell People About your AccountsPut links to your social media accounts on your:▪ Website▪ Blog (if separate from website)▪ E-mail signature▪ E-newsletters▪ Business cards▪ Stationery▪ Marketing collateral▪ Signage▪ Word of mouthKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

Give People a Reason to Friend/Follow/Connect▪ Provide information, resources, promotions, sales, etc. that are only available through social media▪ Give prizes to the #th follower/friend▪ Have contests on your social networks only▪ Provide the most up to date info is available there▪ And then remember to tell people that about these things!Key4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per-project basis We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. www.gonggongcommunications.comKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

Key4Women February 2012

by Amanda L. Sage on Feb 15, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Key4Women February 2012 — Presentation Transcript