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Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
Key4Women February 2012
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Key4Women February 2012

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Two Birds with One Stone: Managing your Social Networks Efficiently and Effectively Without Going Insane

Two Birds with One Stone: Managing your Social Networks Efficiently and Effectively Without Going Insane

Published in: Technology, Business
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  • Survey audience over:Who is insuranceWho is financial planningWho is something elseWho has their own website (for their agency or company)?Who uses [insert social media site here]
  • Who out there has a website for their practice? Who doesn’t have one but wants one?I am a firm believer that every businesses in the world should have some sort of website, even if it is just a fancy blog or Facebook Fan Page. And I could do a whole presentation on why, but let’s just say I think it’s essential for providing your patients with the information they WILL BE looking for, and for marketing your company.But I bring this up because a website kind of acts like the brain of your social media marketing plan. All the other organs and extremities will work without it, but not with great purpose.And remember to tell people you’re on these networks. Print it on your literature and stationery. Post it in your offices. Put it in the signature of your e-mails. Existing patients will have a hard time finding you if they don’t know you’re there!
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    • 1. Two Birds with One StoneManaging your Social Networks Efficiently andEffectively Without Going InsaneKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 2. Advantages of Using a Social DashboardManage multiple accounts▪ Post to multiple accounts quickly and easily▪ Organize accounts and interests on multiple tabs▪ Import Twitter lists to segment users by topicPosting is quick and simple▪ Schedule posts▪ Easily shorten URLs▪ Attach images and files▪ Create link and thumbnail previews for Facebook posts▪ Automatically send blog posts to other accountsKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 3. Advantages of Using a Social DashboardMonitor and analyze▪ Easily search and monitor keywords and topics▪ Track click rates on shortened URLs▪ Social media analytics and data (for tracking ROI)▪ Customizable reportingTeamwork▪ Assign follow-up tasks▪ Monitor which team member posted whatKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 4. What Kind of Content Should I Share?▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s▪ Company news▪ Events (pre and post)▪ Promotions and sales▪ Testimonials and case studiesKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 5. What Kind of Media Should I Share?This means…▪ Blog posts/articles/documents▪ PowerPoints/slide decks▪ Text excerpts▪ Videos▪ PhotosKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 6. Disseminate your Content! A piece of content Full text Partial textKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 7. It All Works Together E-mail Websit Blog eKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 8. Tell People About your AccountsPut links to your social media accounts on your:▪ Website▪ Blog (if separate from website)▪ E-mail signature▪ E-newsletters▪ Business cards▪ Stationery▪ Marketing collateral▪ Signage▪ Word of mouthKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 9. Give People a Reason to Friend/Follow/Connect▪ Provide information, resources, promotions, sales, etc. that are only available through social media▪ Give prizes to the #th follower/friend▪ Have contests on your social networks only▪ Provide the most up to date info is available there▪ And then remember to tell people that about these things!Key4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 10. Questions?Key4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.
    • 11. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per-project basis We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. www.gonggongcommunications.comKey4Women – February 16, 2012© 2012 Gong Gong Communications. All rights reserved.

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