Key4Women April 2011

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Two Birds with One Stone: Managing your Social Networks Efficiently and Effectively Without Going Insane

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Key4Women April 2011

  1. 1. Two Birds with One StoneManaging your Social Networks Efficientlyand Effectively Without Going InsaneKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  2. 2. Social Media Dashboards Pros Pros Pros •Easy to use •Connected to •Connected to the •Connected to several networks most networks several networks •Free •Free •Analytics •Mobile app •It’s a website •It’s a website •Mobile app Cons Cons •Can be confusing •Clumsy navigation Cons •Slow •Fewer features •Some paid features •Have to download •No mobile appKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  3. 3. Advantages of Using HootSuiteManage multiple accounts▪ Post to multiple accounts quickly and easily▪ Organize accounts and interests on multiple tabs▪ Import Twitter lists to segment users by topicPosting is quick and simple▪ Schedule posts▪ Easily shorten URLs▪ Attach images and files▪ Create link and thumbnail previews for Facebook posts▪ Automatically send blog posts to other accountsKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  4. 4. Advantages of Using HootSuiteMonitor and analyze▪ Easily search and monitor keywords and topics▪T rack click rates on shortened URLs▪ Social media analytics and data (for tracking ROI)▪ Customizable reportingTeamwork▪ Assign follow-up tasks▪ Monitor which team member posted whatKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  5. 5. What Kind of Content Should I Share?▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s▪ Company news▪ Events (pre and post)▪ Promotions and sales▪ Testimonials and case studiesKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  6. 6. What Kind of Media Should I Share?This means…▪ Blog posts/articles/documents▪ PowerPoints/slide decks▪ Text excerpts▪ Videos▪ PhotosKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  7. 7. Disseminate your Content! A piece of content Full text Partial textKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  8. 8. It All Works Together E-mail Website BlogKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  9. 9. Tell People About your AccountsPut links to your social media accounts on your:▪ Website▪ Blog (if separate from website)▪ E-mail signature▪ E-newsletters▪ Business cards▪ Stationery▪ Marketing collateral▪ Signage▪ Word of mouthKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  10. 10. Give People a Reason to Friend/Follow/Connect▪ Provide information, resources, promotions, sales, etc. that are only available through social media▪ Give prizes to the #th follower/friend▪ Have contests on your social networks only▪ Provide the most up to date info is available there▪ And then remember to tell people that about these things!Key4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  11. 11. Questions?Key4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
  12. 12. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per- project basis We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. www.gonggongcommunications.comKey4Women – April 19, 2011© 2011 Gong Gong Communications. All rights reserved.
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