Driving Sales Through Merchandising Store Fixtures

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Handy Store Fixtures offers Upright Extenders that allows retailers to extend the height of gondola shelving making them able to display more merchandise that can be sold on sales floor. With the use of slat grid on Upright Extenders, customers can extend the height of their fixtures without losing the comfort of security within the store… http://www.handybusinessguide.com

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Driving Sales Through Merchandising Store Fixtures

  1. 1. Driving Sales Through MerchandisingStore Fixtures
  2. 2. A successful store operator needs to providesuperior customer service, a greatatmosphere, a clean store, propersignage, and effective marketing andmerchandising strategies. The Handy BusinessGuide website with the work of the HandyStore Fixtures Sales Reps. can help withmarketing and merchandising strategies.Handy Store Fixtures has a dedicated staffthat can assist new retail store owners fromthe building phase all the way to thecompletely designed store.
  3. 3. The Handy Store Fixtures store design teamcreates store designs and layouts using thelatest software as well as handwritten storefloor plans covering every aspect of a store.We don’t just come in with
  4. 4. recommendations on where tomerchandise products that will effectivelysell in the retail location” states Handy StoreFixtures Marketing Manager Steven Di Orio.“We provide clear directions on how to layout the entire store with store fixtures.” Steveadded.
  5. 5. In order to operate a profitable store, becauseof visibility and impulse the location and itemsdisplayed on retail shelving end caps arecritical. Most retailers have the belief that yourmost popular products should be displayed onthe end caps.
  6. 6. “That is not always the case.” DiOrioadds, “You want your highest marginalitems displayed on the end caps becauseresearch has shown that end caps will sellthree to five times more product then thosesame items merchandised in-line.”Therefore, the sales of your high margin onend caps are an excellent way to ensureyou are making an initial profit with youstore.
  7. 7. Another retailing secret the sales team at Handy Store Fixtures liketo use with independent retailers are the use of Upright Extenders.Many retailers will only use store fixtures that reach 54” or 60” inheight with gondolas and 84” or 96” on wall shelving. Manyretailers are afraid for security purposes to extend the height ofgondolas. We inform customers that they are paying rent on theentire square footage of a store and we strongly recommend usingas much space as possible.
  8. 8. Handy Store Fixtures offers Upright Extendersthat allows retailers to extend the height ofgondola shelving making them able to displaymore merchandise that can be sold on salesfloor. With the use of slat grid on UprightExtenders, customers can extend the height oftheir fixtures without losing the comfort ofsecurity within the store.

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