Orkut was launched in January 2004 by search company Google. Brainchild of Orkut Büyükkökten , a Turkish software engineer, who developed it as an independent project while working at Google.
Orkut is similar to other social networking sites such as Facebook, Myspace n others.
Purpose: To help users meet new friends and maintain existing relationships.
Target Market: The initial target market for Orkut was the United States, but the majority of its users are in India and Brazil.
Orkut is the most visited website in Brazil and second most visited site in India.
By April 2008, Orkut's user base numbered at around 120 million, next only to MySpace.
Orkut Redesign On Friday, August 24, 2007, Orkut announced a redesign. The new UI contains round corners and soft colors including small logotype at upper left corner. The redesign has been announced on the official Orkut Blog.
Originally hosted in California, on August 2008 Google announced that orkut will be fully managed and operated in Brazil, by Google Brasil.
Let’s quickly run through Orkut’s user demographics . . .