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Orkut's Evolution
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Transcript

  • 1.  
  • 2. Few Facts About
  • 3. Orkut was launched in January 2004 by search company Google. Brainchild of Orkut Büyükkökten , a Turkish software engineer, who developed it as an independent project while working at Google.
  • 4. Orkut is similar to other social networking sites such as Facebook, Myspace n others.
  • 5. Purpose: To help users meet new friends and maintain existing relationships.
  • 6. Target Market: The initial target market for Orkut was the United States, but the majority of its users are in India and Brazil.
  • 7. Orkut is the most visited website in Brazil and second most visited site in India.
  • 8. By April 2008, Orkut's user base numbered at around 120 million, next only to MySpace.
  • 9. Orkut Redesign On Friday, August 24, 2007, Orkut announced a redesign. The new UI contains round corners and soft colors including small logotype at upper left corner. The redesign has been announced on the official Orkut Blog.
  • 10. Originally hosted in California, on August 2008 Google announced that orkut will be fully managed and operated in Brazil, by Google Brasil.
  • 11. Let’s quickly run through Orkut’s user demographics . . .
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. keep beautiful & keep Orkuting