1)     WOW!
2)     Early Use
3)
GapingVoid.com
1. Target ON-the-GO users (Facebook: Stop by our   blood drive today and you may win a TV).
1. Target ON-the-GO users (Facebook: Stop by our   blood drive today and you may win a TV).2. Keep it short. PPL are on th...
1. Target ON-the-GO users (Facebook: Stop by our   blood drive today and you may win a TV).2. Keep it short. PPL are on th...
1. Target ON-the-GO users (Facebook: Stop by our   blood drive today and you may win a TV).2. Keep it short. PPL are on th...
1. Target ON-the-GO users (Facebook: Stop by our   blood drive today and you may win a TV).2. Keep it short. PPL are on th...
The Internet can be a negative place
Some of the QR code-generating sites are Qurify,Kaywa, Scanbuy, QR Stuff and Delivr. Google’s URLShortener can also create...
Do you know how many apps havebeen downloaded in the last 3 years?              2008                 Today
Prior to July 2008#of Apps: 0   Today: over   10,000,000,000   = 10 billion
Second Screen
What gets seven times the responserate versus email (7% vs 1%) andreaches twenty five times the numberof users as does Twi...
What gets seven times the responserate versus email (7% vs 1%) andreaches twenty five times the numberof users as does Twi...
For a donor, the steps to give via text message are simple:
For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the Unite...
For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the Unite...
For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the Unite...
For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the Unite...
For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the Unite...
1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile gi...
1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile gi...
1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile gi...
1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile gi...
1. The first thing for a nonprofit organization to do is to decide whether or not to explore the   possibilities of mobile...
1. The first thing for a nonprofit organization to do is to decide whether or not to explore the   possibilities of mobile...
2. Collect Mobile Numbers.If you do not already collect mobile numbers, do so and make certain that you provide theappropr...
2. Collect Mobile Numbers.If you do not already collect mobile numbers, do so and make certain that you provide theappropr...
3. Find the Right ProviderThe easiest way to find the right ASP provider is exactly the same way you consider any otherven...
4. Understand the FeesThe fee structures for ASPs include one-time costs (the set-up), fixed monthly costs (which ofteninc...
5. Integrate Mobile Giving with Your Other Fundraising TacticsDo not make the mistake of making mobile giving a separate p...
5. Integrate Mobile Giving with Your Other Fundraising TacticsDo not make the mistake of making mobile giving a separate p...
One unresolved issue for many organizations is how mobile giving affects their other donations.Do people who would have se...
One unresolved issue for many organizations is how mobile giving affects their other donations.Do people who would have se...
One unresolved issue for many organizations is how mobile giving affects their other donations.Do people who would have se...
6. Dont Worry About Breaking EvenHere is one way to get your first mobile giving campaign off the ground without devoting ...
7. Start EarlyFor your first mobile giving campaign, work with your board, staff, volunteers, and othersupporters to set t...
Photo courtesy of RED CROSSMost carriers waived their fees forthis promotion
Non-profits have to pay set up fees with wirelesspartners like mGive and the Mobile Giving Foundation,can range from $3,00...
With just a couple of texts amonth… the Humane Society,supporters who received a textmessage donated online with anincreas...
@The End
Take a pulseStart learningEducate others, as you learn
SpecificMeasureableActionableRealisticTime Bound
IncomeList sizeConversions/Opens/DownloadsPhone callsBuzz/Brand awareness
Exciting featuresStatisticsMake sure they’re onthe list!
Use goals to set standardsCheck with IT & legalCommunication is keyBuild a Social & Media PlanSet time-line
Multi-channel integrationSocial MediaPR MachineGrassrootsTrack it
Keep it simple.Create short text links in your copy so people caneasily access relevant information on other pages of th...
Susan G. Komensite claims that50% of its useraccess themobile site atleast once perday, sinceoptimizing it.
Textheavy…But stillworks
Let your audience know about your mobile site on:Your website and blogYour e-newslettersPress releasesPrinted collater...
Put your company/nonprofit on the map with aGoogle Places listing(www.google.com/placesforbusiness). Add details,photos a...
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Go Mobile Seminar Charlottesville Virginia

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  • Go Mobilex

    1. 1. 1) WOW!
    2. 2. 2) Early Use
    3. 3. 3)
    4. 4. GapingVoid.com
    5. 5. 1. Target ON-the-GO users (Facebook: Stop by our blood drive today and you may win a TV).
    6. 6. 1. Target ON-the-GO users (Facebook: Stop by our blood drive today and you may win a TV).2. Keep it short. PPL are on the go. (There’s a reason twitter chose 140 characters per tweet)
    7. 7. 1. Target ON-the-GO users (Facebook: Stop by our blood drive today and you may win a TV).2. Keep it short. PPL are on the go. (There’s a reason twitter chose 140 characters per tweet)3. Make your promotion local.
    8. 8. 1. Target ON-the-GO users (Facebook: Stop by our blood drive today and you may win a TV).2. Keep it short. PPL are on the go. (There’s a reason twitter chose 140 characters per tweet)3. Make your promotion local.4. Drive them to a MOBILE friendly site. (Thumb friendly, minimal forms and/or check boxes.)
    9. 9. 1. Target ON-the-GO users (Facebook: Stop by our blood drive today and you may win a TV).2. Keep it short. PPL are on the go. (There’s a reason twitter chose 140 characters per tweet)3. Make your promotion local.4. Drive them to a MOBILE friendly site. (Thumb friendly, minimal forms and/or check boxes.)5. Provide a link to your regular site.
    10. 10. The Internet can be a negative place
    11. 11. Some of the QR code-generating sites are Qurify,Kaywa, Scanbuy, QR Stuff and Delivr. Google’s URLShortener can also create a QR code from a shortenedlink.For mobile phone users, iPhones offer a downloadableapp from the iTunes store. BlackBerry, Android andother mobile phone platform users can download anapp from Scan Life.
    12. 12. Do you know how many apps havebeen downloaded in the last 3 years? 2008 Today
    13. 13. Prior to July 2008#of Apps: 0 Today: over 10,000,000,000 = 10 billion
    14. 14. Second Screen
    15. 15. What gets seven times the responserate versus email (7% vs 1%) andreaches twenty five times the numberof users as does Twitter. (MMA) ?
    16. 16. What gets seven times the responserate versus email (7% vs 1%) andreaches twenty five times the numberof users as does Twitter. (MMA) ?
    17. 17. For a donor, the steps to give via text message are simple:
    18. 18. For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the United States arepossible at a $5 or $10 donation per text message at this time. The amountis specific to a given campaign and determined by the organization, so theuser can only decide whether or not to make a donation, not which amountto choose.
    19. 19. For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the United States arepossible at a $5 or $10 donation per text message at this time. The amountis specific to a given campaign and determined by the organization, so theuser can only decide whether or not to make a donation, not which amountto choose.2: Create and send a text message on a mobile phone. Typically this textmessage is sent to a short code -- a five or six digit number. The messageconsists of a keyword -- a single word such as AID, HAITI, GIVE or the like..
    20. 20. For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the United States arepossible at a $5 or $10 donation per text message at this time. The amountis specific to a given campaign and determined by the organization, so theuser can only decide whether or not to make a donation, not which amountto choose.2: Create and send a text message on a mobile phone. Typically this textmessage is sent to a short code -- a five or six digit number. The messageconsists of a keyword -- a single word such as AID, HAITI, GIVE or the like.3: An automated response consisting of a text message is sent back to theuserʼs phone. This message asks for a reply to confirm the donation--usually a single word such as OK or YES.
    21. 21. For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the United States arepossible at a $5 or $10 donation per text message at this time. The amountis specific to a given campaign and determined by the organization, so theuser can only decide whether or not to make a donation, not which amountto choose.2: Create and send a text message on a mobile phone. Typically this textmessage is sent to a short code -- a five or six digit number. The messageconsists of a keyword -- a single word such as AID, HAITI, GIVE or the like.3: An automated response consisting of a text message is sent back to theuserʼs phone. This message asks for a reply to confirm the donation--usually a single word such as OK or YES.4: A confirmation text message is sent by the system, and received by theuser..
    22. 22. For a donor, the steps to give via text message are simple:1: Decide to make a text-based donation. Donations in the United States arepossible at a $5 or $10 donation per text message at this time. The amountis specific to a given campaign and determined by the organization, so theuser can only decide whether or not to make a donation, not which amountto choose.2: Create and send a text message on a mobile phone. Typically this textmessage is sent to a short code -- a five or six digit number. The messageconsists of a keyword -- a single word such as AID, HAITI, GIVE or the like.3: An automated response consisting of a text message is sent back to theuserʼs phone. This message asks for a reply to confirm the donation--usually a single word such as OK or YES.4: A confirmation text message is sent by the system, and received by theuser.5:On the donors next mobile phone bill, a charge is shown for the amount ofthe donation. Prepaid customers (those who buy airtime as they go) can, atthis time, typically not make a donation via text message.
    23. 23. 1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile giving. Here are some things to consider:+First and foremost, ask yourself how mobile donations fit into your overall fundraisingstrategies. What are your goals? Who is your audience? What are your current tactics? Howdoes mobile fit in? Consider more fine-grained questions such as this: Does reaching out to newdonors, maybe from a different demographic, make sense for your organization? Are yourcurrent organizational programs conducive to mobile giving (for example, do you run largeevents on a regular basis where building a mobile list and text donations make sense?)
    24. 24. 1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile giving. Here are some things to consider:+First and foremost, ask yourself how mobile donations fit into your overall fundraisingstrategies. What are your goals? Who is your audience? What are your current tactics? Howdoes mobile fit in? Consider more fine-grained questions such as this: Does reaching out to newdonors, maybe from a different demographic, make sense for your organization? Are yourcurrent organizational programs conducive to mobile giving (for example, do you run largeevents on a regular basis where building a mobile list and text donations make sense?)+Can you cover the start-up and overhead costs for a mobile giving campaign (more on thatbelow “Don’t Worry About Breaking Even” section that follows).
    25. 25. 1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile giving. Here are some things to consider:+First and foremost, ask yourself how mobile donations fit into your overall fundraisingstrategies. What are your goals? Who is your audience? What are your current tactics? Howdoes mobile fit in? Consider more fine-grained questions such as this: Does reaching out to newdonors, maybe from a different demographic, make sense for your organization? Are yourcurrent organizational programs conducive to mobile giving (for example, do you run largeevents on a regular basis where building a mobile list and text donations make sense?)+Can you cover the start-up and overhead costs for a mobile giving campaign (more on thatbelow “Don’t Worry About Breaking Even” section that follows).+Is mobile giving becoming a factor in fundraising for comparable nonprofits in your field?
    26. 26. 1. The first thing for a nonprofit organization to do is to decide whether or not to explore thepossibilities of mobile giving. Here are some things to consider:+First and foremost, ask yourself how mobile donations fit into your overall fundraisingstrategies. What are your goals? Who is your audience? What are your current tactics? Howdoes mobile fit in? Consider more fine-grained questions such as this: Does reaching out to newdonors, maybe from a different demographic, make sense for your organization? Are yourcurrent organizational programs conducive to mobile giving (for example, do you run largeevents on a regular basis where building a mobile list and text donations make sense?)+Can you cover the start-up and overhead costs for a mobile giving campaign (more on thatbelow “Don’t Worry About Breaking Even” section that follows).+Is mobile giving becoming a factor in fundraising for comparable nonprofits in your field?+Can you afford not to at minimum explore the possibilities of mobile giving? This is not just amatter of the money involved: it is a matter of demonstrating to your supporters that you areaggressively pursuing your organization’s needs and goals, that you are savvy in the use oftechnology (if that matters to your brand), etc.
    27. 27. 1. The first thing for a nonprofit organization to do is to decide whether or not to explore the possibilities of mobile giving. Here are some things to consider:+Although the TTP and ASP provide the technical support, nevertheless you need some support for a new technology. How willing are your staff and volunteers to explore new ways of working?
    28. 28. 1. The first thing for a nonprofit organization to do is to decide whether or not to explore the possibilities of mobile giving. Here are some things to consider:+Although the TTP and ASP provide the technical support, nevertheless you need some support for a new technology. How willing are your staff and volunteers to explore new ways of working?+For some organizations, you may be helping your donors to make their first text message-based donations. Will they need reassurance and support? Can you provide it?
    29. 29. 2. Collect Mobile Numbers.If you do not already collect mobile numbers, do so and make certain that you provide theappropriate information about how you will and will not use that information. If you want to letpeople know about a mobile giving campaign, sending messages to them (if permitted) or usingyour existing lists can be a way to raise attention to the short code/text fundraising campaign. Ifyou have to start scrounging for mobile numbers at the point of wanting to raise money, you arebehind. Here are some easy ways to collect mobile numbers.
    30. 30. 2. Collect Mobile Numbers.If you do not already collect mobile numbers, do so and make certain that you provide theappropriate information about how you will and will not use that information. If you want to letpeople know about a mobile giving campaign, sending messages to them (if permitted) or usingyour existing lists can be a way to raise attention to the short code/text fundraising campaign. Ifyou have to start scrounging for mobile numbers at the point of wanting to raise money, you arebehind. Here are some easy ways to collect mobile numbers.•On your website when you have people sign up for your newsletter, etc•From your existing email list/constituent list.•At event registrations.•On Facebook and other social media)•On feedback you collect for mail donations, reservations, or any other communication to andfrom your constituents.•Through polls and games or competitions
    31. 31. 3. Find the Right ProviderThe easiest way to find the right ASP provider is exactly the same way you consider any othervendor. Ask around, read articles, participate in discussions, and keep your eyes open. Just asyou might ask a colleague for recommendations to an event planner, ask for recommendationsto an ASP from an existing client.
    32. 32. 4. Understand the FeesThe fee structures for ASPs include one-time costs (the set-up), fixed monthly costs (which ofteninclude other services such as text message campaigns or extra keywords), and the transactioncosts for donations. This can make comparing ASPs difficult; it also can mean that it makes thedecision to actually go ahead with a mobile giving campaign harder. You have no way of knowinghow much money will be raised, but at the same time you must commit to the overhead of theset-up and a years worth of monthly fees.This is quite similar to any fundraising initiative that you have not done before. The first timeyou plan for a fundraising dinner, you have the same problems. Once you have one or two suchevents under your belt, you have a good sense of the costs and benefits.
    33. 33. 5. Integrate Mobile Giving with Your Other Fundraising TacticsDo not make the mistake of making mobile giving a separate project apart from your otherfundraising operations. Remember that the donation process starts when a donor sends a textmessage. That action happens as a result of the donor having an existing relationship with theorganization and/or some external prompt: a news article, an e-mail from you or a friend, anannouncement at an event, a news story, or a message on a blimp, for that matter. Theprecipitating event for the donation uses exactly the same communication tools that you canand have used in other circumstances. Although you integrate mobile giving with your otherfundraising activities, your donors may not do so.
    34. 34. 5. Integrate Mobile Giving with Your Other Fundraising TacticsDo not make the mistake of making mobile giving a separate project apart from your otherfundraising operations. Remember that the donation process starts when a donor sends a textmessage. That action happens as a result of the donor having an existing relationship with theorganization and/or some external prompt: a news article, an e-mail from you or a friend, anannouncement at an event, a news story, or a message on a blimp, for that matter. Theprecipitating event for the donation uses exactly the same communication tools that you canand have used in other circumstances. Although you integrate mobile giving with your otherfundraising activities, your donors may not do so. TRACK IT!!!Keep track of who is using what medium and how well each technique is working. Track andevaluate mobile giving the same way you track responses to direct mail, Web, and phonesolicitations. (This is another reason for integrating mobile numbers with your donor databaseand should be a decision criteria when choosing a mobile application service provider.)
    35. 35. One unresolved issue for many organizations is how mobile giving affects their other donations.Do people who would have sent $100 now feel theyve done their part with a $10 mobiledonation? Do you want to try to convert $10 mobile donors into larger-amount donors and if so,how? Or is it more likely to convert them from once-a-year donors to once-a-month donors?(This is one reason why there is so much interest in recurring donations in the mobile world.Currently they are not possible.)
    36. 36. One unresolved issue for many organizations is how mobile giving affects their other donations.Do people who would have sent $100 now feel theyve done their partwith a $10 mobile donation? Do you want to try to convert $10 mobile donors intolarger-amount donors and if so, how? Or is it more likely to convert them from once-a-yeardonors to once-a-month donors? (This is one reason why there is so much interest in recurringdonations in the mobile world. Currently they are not possible.)
    37. 37. One unresolved issue for many organizations is how mobile giving affects their other donations.Do people who would have sent $100 now feel theyve done their part with a $10 mobiledonation? Do you want to try to convert $10 mobile donors into larger-amount donors and if so, how? Or is it more likely to convert them from once-a-yeardonors to once-a-month donors? (This is one reason why there is so much interest in recurringdonations in the mobile world. Currently they are not possible.)
    38. 38. 6. Dont Worry About Breaking EvenHere is one way to get your first mobile giving campaign off the ground without devoting half ofyour waking hours to spreadsheet what-if games. For one or more of the ASPs you areconsidering, calculate the fixed cost for the first year (some ASPs will offer a shorter contract).The amount can be as low as $1,188 (Causecast), up to $5,288 (mgive.com) with various addedservices available beyond those amounts.Once you have calculated your financial commitment, consider approaching one or more ofyour existing donors to cover that cost. This means that your break-even point for at least thevendor is $0. As with all other fundraising techniques, you really do not know how it works untilyou have done it, so removing some risk is a good way to position this as an experiment. Afterthe first year, you can continue the mobile giving process by including its costs and projectedrevenues in your budget based on the first years experience.
    39. 39. 7. Start EarlyFor your first mobile giving campaign, work with your board, staff, volunteers, and othersupporters to set the scope of the project. (As noted, this is the time to minimize your risk andfinancial exposure by trying to raise money to cover the first year’s cost.) As with any project,the greater the support and commitment from all stakeholders, the greater the likelihood ofsuccess.
    40. 40. Photo courtesy of RED CROSSMost carriers waived their fees forthis promotion
    41. 41. Non-profits have to pay set up fees with wirelesspartners like mGive and the Mobile Giving Foundation,can range from $3,000-$10,000 in some cases.
    42. 42. With just a couple of texts amonth… the Humane Society,supporters who received a textmessage donated online with anincreased response rate of 77%.
    43. 43. @The End
    44. 44. Take a pulseStart learningEducate others, as you learn
    45. 45. SpecificMeasureableActionableRealisticTime Bound
    46. 46. IncomeList sizeConversions/Opens/DownloadsPhone callsBuzz/Brand awareness
    47. 47. Exciting featuresStatisticsMake sure they’re onthe list!
    48. 48. Use goals to set standardsCheck with IT & legalCommunication is keyBuild a Social & Media PlanSet time-line
    49. 49. Multi-channel integrationSocial MediaPR MachineGrassrootsTrack it
    50. 50. Keep it simple.Create short text links in your copy so people caneasily access relevant information on other pages of thesite.Include simple images that will be visible on a smallerscreen. For example, a headshot will be easier to viewthan a group of people. NOTE: You can move these toanother page altogether.Avoid cluttered pages by reducing the number ofelements on each page.Make sure the call to action is easy to locate andread.Make it thumb friendly
    51. 51. Susan G. Komensite claims that50% of its useraccess themobile site atleast once perday, sinceoptimizing it.
    52. 52. Textheavy…But stillworks
    53. 53. Let your audience know about your mobile site on:Your website and blogYour e-newslettersPress releasesPrinted collateralPrinted advertising and marketing materialsEmail signatures
    54. 54. Put your company/nonprofit on the map with aGoogle Places listing(www.google.com/placesforbusiness). Add details,photos and coupons to make your listing stand out.Add your business to local online listings, includingYahoo!® Local (local.yahoo.com)Bing™ Local Listing Center(https://ssl.bing.com/listings/BusinessSearch.aspx),so consumers can find your business.

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