Icelandic Gaming Industry Overview

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    Icelandic Gaming Industry Overview - Presentation Transcript

    1.  
    2. Icelandic industry overview
      •  
      • Betware CCP Gogogic Mind Games On the Rocks Sauma Ymir mobile
      Founded 1998 1997 2006 2009 2002 2004 2008 Employees 92 400 16 2 43 17 5   575 In Iceland 54 220 16 2 10 4 5   311
    3. Gaming industry employees 2008
    4. Recognition
        • CCP - Global MMO leader with dozens of awards, world record simultaneous players and growing 
        • Betware - Vaxtasproti 2008,Clients in Iceland, Denmark, Sweden, Spain and Canada
        • Gogogic Nordic Game Awards nomiat Symbol6
        • On the Rocks - Legion of Amon No1 Most Anticipated by AppGamer
        • MindGames was one of the top 10 finalists in the innovit 2009 Gulleggið competition
    5. State of play in the States
        • Computer and Video Game Industry Tops $22 Billion in 2008    29. Jan 2008 ESA  
          • U.S. computer and video game software sales grew six percent in 2007 to $9.5 billion – more than tripling industry software sales since 1996.
          • Sixty-five percent of American households play computer or video games. 
          • The average game player is 35 years old and has been playing games for 13 years.
          • The average age of the most frequent game purchaser is 40 years old.
          • Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent).
          • In 2008, 26 percent of Americans over the age of 50 played video games, an increase from nine percent in 1999.
          • Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002.
      •  
    6. iPhone marketplace
        • 27.000 Applications in App store and 800.000.000 downloads as of March 2009
        •   Majority of games sold at $.99 to $4.99
        • 70% revenue in developer pocket 
      •  
      •  
        • Enigmo: 810.000 units @ $.99 - March 09
        • Super monkey ball: 500.000 units @ up to $9.99 - Now 08
        • iShoot: $35.000 pr day to developer while #1 in app store
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      •  
    7. Applicable game development funding
    8. Quebec success story
        • Game industry subsidies since 1996
        • Professional game education started 2000
        • More than 500 titles created
        • Generic R&D tax credits return rate 20-35%. 
        • Montreal subsidises 30-37.5% of games companies’ salaries for 5 years
        • Income tax holidays for foreign experts of 75% for 5 years. 
      Number of Employees
    9. France
        • National games production tax credit (CIJV) covers 20% of most production costs on games that pass a cultural test.  
        • National Video Game Fund (FAJV) funds up to 35% of game prototypes. 
        • R&D tax credits (CIR) rebate 5% of R&D expenditure
        • Paris has the publicly funded £220m venture fund which currently funds 8 games projects out of a total of 100 candidates. 
    10. Finland
        • Tekes offers grants for R&D, and industry exports. Tekes also has demo funding for games.
        • Finnvera (national financing company) offers non-games-specific loan guarantees.
        • The Promotion Centre for Audiovisual Culture (AVEK) has a small demo fund for games.
        • POEM (The Northern Film and Media Foundation) offers non-game-specific funding for game projects.
    11. Games industry in Finland
    12. Based on http://www.hermia.fi/neogames/
    13. icelandicgamingindustry.ning.com
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