Moses Gomes
At BSSIA, 6TH June 2014
Why is it so important?
A New Media Map
• What’s
different?
– Fast
– Cheap
– Accessible
– Decentralised
– Democratic
– Flexible
– Rapidly changing...
Massive: Size and Change
• eBay
– 14 Million
auctions
• Wikipedia
– 6 Million articles
– 50 languages
• YouTube
– 100 Mill...
Do you have:
• Website
• Forum
• Blog
• Wiki
• Social networks
• User
• Group
• Promo page
• Twitter
Do you:
• Answer emai...
Internet Marketing
Social media
(SMO)
Search Engine
optimization(SEO)
Pay – Per – Click
(PPC)
Internet Marketing
SEO
PPC
SMO
Social media is
• Having conversations online
• and sharing of information
• A new web tool or technology that connects
pe...
The old communication model was
a monologue, the new is a
dialogue
Social media tools
• Blogs –
• Microblogs -
• RSS -
• Widgets -
• Social networks -
• Social bookmarks -
some more..
• Podcasts -
• Video sharing sites -
• Photo sharing sites -
• Virtual worlds -
• Wikis –
• Slide Sharing -
and some more…
Why social media is important
• Borderless-can reach an international
audience
• Multimedia opportunities: reach more audi...
Pitfalls of social media
• Skills/knowledge gap
• Lack of understanding of etiquette
• Loss of control
• Can cause reputat...
DIY for
Digital
Marketing /
Social Media
Marketing
Key points to look for in Website
• Meta Tags and Web
page title
• Google analytics
integration
• Domain name
registration...
Product mapping
Website title
Right click and
click on view
page source, to
view meta tags
Meta Tags, this
should contain
all your
keywords
Here check your
domain registrar
details
Further it
provides
company
name, email
id and other
details
Original
images
Product
URL
Site map for
better SEO
results
Google Places
registration
Submit URL to Google,
yahoo, bling, AOL, etc
Monthly hits
No of hits
Key points in social media
• Customize URL for Facebook page after 25
likes https://www.facebook.com/StAngelos
• Customize...
Customized
URL
Cover
image and
logo
Complete
profile &
other
details
Customized
url
Cover
image
and logo
Content
Company page on
linkedin
Customized
URL for
Instagram
Customized
URL for
handle
Cover
image
Key points in SEO
• Website has to pass W3C rules
• Most of the points are covered while making
website
• SEO helps a mark...
Outsource SEO
• Once you have made website, start the process
of interacting with at least 10 SEO agencies
and take quote....
ONLINE ADVERTISING
• Contextually relevant ad
placements (typical ad
placements based on content
that matches advertisers
...
• When someone is searching for your company
you want to influence their results as much
as possible. If you adequately re...
Recommended Blogs and books
• Steve Rubel.com
• Brian Solis.com
• Neville Hobson.com
• Ste Davies.com
• PR Squared by Todd...
For More Information –
Follow me
Follow me – click following links
• Facebook https://www.facebook.com/moses.gomes
• Twitter https://www.twitter.com/Inspec...
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
What is digital media   an intro for BSSIA
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What is digital media an intro for BSSIA

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Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.

This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.

Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings

and many more, read to know more.

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What is digital media an intro for BSSIA

  1. 1. Moses Gomes At BSSIA, 6TH June 2014
  2. 2. Why is it so important?
  3. 3. A New Media Map • What’s different? – Fast – Cheap – Accessible – Decentralised – Democratic – Flexible – Rapidly changing – And MASSIVE!
  4. 4. Massive: Size and Change • eBay – 14 Million auctions • Wikipedia – 6 Million articles – 50 languages • YouTube – 100 Million videos • Warcraft – 8 Million players
  5. 5. Do you have: • Website • Forum • Blog • Wiki • Social networks • User • Group • Promo page • Twitter Do you: • Answer emails • Let users submit content • Unmoderated? • Leaving up bad comments? • Join conversations going on in other places about you, your industry, your community? • Have someone responsible for this?
  6. 6. Internet Marketing Social media (SMO) Search Engine optimization(SEO) Pay – Per – Click (PPC)
  7. 7. Internet Marketing SEO PPC SMO
  8. 8. Social media is • Having conversations online • and sharing of information • A new web tool or technology that connects people
  9. 9. The old communication model was a monologue, the new is a dialogue
  10. 10. Social media tools • Blogs – • Microblogs - • RSS - • Widgets - • Social networks - • Social bookmarks -
  11. 11. some more.. • Podcasts - • Video sharing sites - • Photo sharing sites - • Virtual worlds - • Wikis – • Slide Sharing -
  12. 12. and some more…
  13. 13. Why social media is important • Borderless-can reach an international audience • Multimedia opportunities: reach more audience • Drive traffic to your websites • Increase SEO • Gather feedback and build relationships with TA • Lower cost, but not free
  14. 14. Pitfalls of social media • Skills/knowledge gap • Lack of understanding of etiquette • Loss of control • Can cause reputation damage • Often public, immediate and permanent • Viral in nature
  15. 15. DIY for Digital Marketing / Social Media Marketing
  16. 16. Key points to look for in Website • Meta Tags and Web page title • Google analytics integration • Domain name registration in your name • Test Enquiry page • Search engine submission (screen shots) • Google places registration • No internal webpage scroll • Original images, or purchase royalty free • Content original or re-write • Each product should have different URL with keywords and site map • URL mapping with domain name • Social media URLs creation • Responsive website
  17. 17. Product mapping Website title
  18. 18. Right click and click on view page source, to view meta tags
  19. 19. Meta Tags, this should contain all your keywords
  20. 20. Here check your domain registrar details
  21. 21. Further it provides company name, email id and other details
  22. 22. Original images Product URL
  23. 23. Site map for better SEO results
  24. 24. Google Places registration
  25. 25. Submit URL to Google, yahoo, bling, AOL, etc
  26. 26. Monthly hits No of hits
  27. 27. Key points in social media • Customize URL for Facebook page after 25 likes https://www.facebook.com/StAngelos • Customize URL in Google+ after one month usage https://plus.google.com/+dominos • Complete profile for all the social media websites • Require different sizes of logos and cover images, need to make those appeling
  28. 28. Customized URL Cover image and logo Complete profile & other details
  29. 29. Customized url Cover image and logo Content
  30. 30. Company page on linkedin
  31. 31. Customized URL for Instagram
  32. 32. Customized URL for handle Cover image
  33. 33. Key points in SEO • Website has to pass W3C rules • Most of the points are covered while making website • SEO helps a marketer’s website become listed prominently on the Search Results Page of Search Engines (Google, Yahoo!) • Write list of keywords like product names, generic names, competitor names, exhibition names, product required for process, etc. • Do search online to generate a list and then use google keyword locator tool for finalizing the keywords
  34. 34. Outsource SEO • Once you have made website, start the process of interacting with at least 10 SEO agencies and take quote. • Quote varies for different countries since google is present in 220 countries • Negotiate at phase wise deal, each phase will be six monthly and target 10 to 20 keywords for each phase and increase by 20. • Get reference list of 5 clients, the keywords on which their SEO is being done. Do personal check on this and speak to references • Check their SEO reporting format • Post this decide on the best agency or ask friends.
  35. 35. ONLINE ADVERTISING • Contextually relevant ad placements (typical ad placements based on content that matches advertisers areas of interest) • Rich-media (transactions and data gathering are built directly into the ad unit) • Sponsorships • Affiliations (ad serving networks that deliver click- throughs to your site)
  36. 36. • When someone is searching for your company you want to influence their results as much as possible. If you adequately represent yourself through internet marketing, you could influence the first seven or eight results of their search. • Those organizations which neglect internet marketing are not only neglecting the lion’s share of lead generation opportunities, but they also risk being misrepresented by a competitor or a disgruntled consumer. • Companies who don’t engage in internet marketing now are no better off than the organizations who neglected making their own website two decades ago. Conclusion
  37. 37. Recommended Blogs and books • Steve Rubel.com • Brian Solis.com • Neville Hobson.com • Ste Davies.com • PR Squared by Todd Defren • Mashable • Wolftstar • Reality check by Guy Kawasaki • The Social Media Bible by Lon Safko and David K. Brake • The New Rules of Marketing and PR by David Meerman Scott • Crush It by Gary Vaynerchuck
  38. 38. For More Information – Follow me
  39. 39. Follow me – click following links • Facebook https://www.facebook.com/moses.gomes • Twitter https://www.twitter.com/InspectorDhola • Slideshare http://www.slideshare.net/gomesrelations • Linkedin http://www.linkedin.com/in/mosesgomes • Blog http://www.mosesgomesblogs.blogspot.in • Pinterest http://www.pinterest.com/mosesgomes • Instagram http://www.instagram.com/mosesvgomez • Email – mosiegomie@gmail.com • Mobile - +91 9833961636
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