Understanding Corporate Communication Function and Role

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Presentation highlights the following topics
- CorpCom budgeting
- Company Launch
- Company Re - Launch
- Affiliate Campaign for Pharmaceutical Companies
- Public Relations Strategy

Published in: Education, Technology, Business
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Understanding Corporate Communication Function and Role

  1. 1. Corporate Communication Moses Gomes
  2. 2. Budgeting Crisis Management M&A Company Launch IPO Annou
  3. 3. Company Profile • Leading pharmaceutical company in world • No. 1 in immunosuppressant • Launch products in India
  4. 4. Objective for - PR • Reach out to transplant community • Reach out to doctors in the transplant community • Keep low on financial investments in India • Management to keep a low profile • Marketing budget Rs. 20 lakhs
  5. 5. Company launch in Media • Press conference, instead of Press briefing
  6. 6. Initiative – Program For Life • Reach out to Transplant Patients and Doctors community • Portray stories related to transplant Pan – India • Transplant Experience
  7. 7. Initiate – Transplant coordinators meet • Promote concept of Transplant and so helps in increase in number of organ donationss
  8. 8. Amendment in Human Organ Act • Create a lobby for amendment in Human Organ Donation act • Organize and plan round – table conference • Bill to be drafted by Mr. Amar Singh in RS
  9. 9. s
  10. 10. Lobby – change in act • Lobby to change the act – Human Organ Donation Act • Lobby to introduce – Mediclaim facility for Dialysis patients • Lobby to form – ZTCC (Zonal Transplant Co – ordination Committee)
  11. 11. Managing Crisis • Medicine was costliest in the market as immunosuppressant (box of 10 – Rs. 1000) • Generic available at 1/4th the cost • Managing Doctor’s ego • Since MCI has banned Pharma cos from giving SOPs to doctors, managing them was difficult • The whole business was related with accident victims.
  12. 12. UTI Bank to Axis Bank • Change of UTI Bank to Axis bank • External communication • Internal communication
  13. 13. IPO Announcement • • • • • PR to generate pre – IPO media mileage Getting over subscribed Same as launch of a movie Highlighting about company expansion plans Highlighting about company evaluation
  14. 14. Merger & Acquisition • • • • External communication Internal communication Retain customers and employees Case study – Tata – Jaguar – Saytam – Tech Mahindra

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