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How to draft strategy for social media
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How to draft strategy for social media

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How to draft strategy for social media How to draft strategy for social media Presentation Transcript

  • How to draft a Social Media strategy for clients Five step strategy
  • 1. Listen List the social media you are targeting like blogs, facebook, myspace, twitter, orkut, youtube, etc Choose key words which will help you to monitor conversations (the difficult part is choosing the keywords!) Tools to use Google and Yahoo alerts, etc Use google blog search and other social media search engines. Read what people are talking about the sector and the brand List the important social media tools for your brand
  • 2. Prepare List down the three most important social media tools for your brand. Prepare a strategy to connect with those in first phase like creating brand/product/company page on Facebook, twitter handle, linkedin, youtube page, etc List the spokespersons who will be involved, as bloggers often like to talk to the sector experts. If the brand just want to leverage a particular product so the product head will engage with social communicators. List down social media engagement policy and monitor
  • 3. Engage Start leaving honest comments on blogs, facebook, etc Upload pics on flickr, picasa and videos on youtube, etc Create blogs and update on weekly basis. Be transparent and provide information Start conservations Share quality content Attend tweet meet-ups, blog meet-ups, etc and listen
  • 4. Go offline Social media is simply a tool to connect online and facilitate conservations, but the best dialogue takes place only face- to-face. To invite meet-ups for the group members at a coffee shop or plan a day outing or trekking. Share vouchers or trial package of the product. Attend exhibitions and conferences to connect with members
  • 5. Measure To measure the success we need to answer the following questions? • Did we learn something about our customers that we didn’t know before? • Did our customers learn something about us? • Were we able to engage with our customers? • Do our employees have an effective new tool for external feedback and reputation management? Also monitor the following • Number of quality blog posts • Number of meanful comments about your brand • Quality of content shared
  • Potential payoff for corporate social media is enormous asthe companies will have better sense of how they are perceived by their stakeholders