• Save
How to draft strategy for social media
Upcoming SlideShare
Loading in...5

How to draft strategy for social media






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

How to draft strategy for social media How to draft strategy for social media Presentation Transcript

  • How to draft a Social Media strategy for clients Five step strategy
  • 1. Listen List the social media you are targeting like blogs, facebook, myspace, twitter, orkut, youtube, etc Choose key words which will help you to monitor conversations (the difficult part is choosing the keywords!) Tools to use Google and Yahoo alerts, etc Use google blog search and other social media search engines. Read what people are talking about the sector and the brand List the important social media tools for your brand
  • 2. Prepare List down the three most important social media tools for your brand. Prepare a strategy to connect with those in first phase like creating brand/product/company page on Facebook, twitter handle, linkedin, youtube page, etc List the spokespersons who will be involved, as bloggers often like to talk to the sector experts. If the brand just want to leverage a particular product so the product head will engage with social communicators. List down social media engagement policy and monitor
  • 3. Engage Start leaving honest comments on blogs, facebook, etc Upload pics on flickr, picasa and videos on youtube, etc Create blogs and update on weekly basis. Be transparent and provide information Start conservations Share quality content Attend tweet meet-ups, blog meet-ups, etc and listen
  • 4. Go offline Social media is simply a tool to connect online and facilitate conservations, but the best dialogue takes place only face- to-face. To invite meet-ups for the group members at a coffee shop or plan a day outing or trekking. Share vouchers or trial package of the product. Attend exhibitions and conferences to connect with members
  • 5. Measure To measure the success we need to answer the following questions? • Did we learn something about our customers that we didn’t know before? • Did our customers learn something about us? • Were we able to engage with our customers? • Do our employees have an effective new tool for external feedback and reputation management? Also monitor the following • Number of quality blog posts • Number of meanful comments about your brand • Quality of content shared
  • Potential payoff for corporate social media is enormous asthe companies will have better sense of how they are perceived by their stakeholders