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Social media workshop: How-to

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How-to workshop for for social media for UW faculty and staff.

How-to workshop for for social media for UW faculty and staff.

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  • Sophia. Work in the Graduate School in marketing/communications (formerly go-map). Led a workshop last year giving an overview but people walked a way wanting to know how to really get started. After setting up an account, what next?
  • Survey results Surveyed you all, here’s how you said you’re using social media
  • Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approach interest in learning about social media how to use it
  • Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approach interest in learning about social media how to use it
  • Feature video when you can
  • Feature video when you can
  • Understand your audience
  • Encourage user generated content: students, faculty, other communities with which you interact
  • Transcript

    • 1.  
    • 2. How are you using social media?
    • 3. DEPARTMENT Multiple pages twitter Considering. Not yet using Not using event promotion Facebook page LinkedIn Build community YouTube
    • 4. WE WANT TO KNOW
      • Why we need an account
      • What to do after setting up account
      • Time-saving tips
      • Answers! Timely, interesting info, minimal effort, effectiveness, privacy, measurement, build community, is it worth it? etiquette, passing the torch.
    • 5. Examples: UW on Facebook
    • 6. Examples: UW on Twitter
      • UWNews
      • UWGradSchool
      • UWTV
      • The Daily
      • The Henry
      • UW Career Center
      • School of Public Health
      • Cliff Mass
    • 7.  
    • 8. What is Linked in
    • 9.
      • For Q&A opportunities
      • Monitor the competition
      • Facilitate networking
      • Provide profile information: statistics, demographics, key links
      Uses for Linked in
    • 10.
      • University of Washington campuses
      • Foster School
      • UW Medicine
      • School of Law
      • iSchool
      • Libraries
      • Alumni Groups
      Who uses Linked in
    • 11.
      • Video Profiles
      Feature video
    • 12.
      • Video Profiles
      establish general guidelines
    • 13. Know your audience
    • 14. Encourage user generated content
    • 15. Want to know more?
      • Information Security/Advisory @UW
      • http://ciso.washington.edu/site/files/Information_Security_Risk_Advisory_Social_Media.pdf
      • UW Marketing Toolkit https://www.washington.edu/externalaffairs/uwmarketing/toolkits/best-practices/
      • Social Media Governance
      • http://socialmediagovernance.com/policies.php
      • Mashable
      • http://mashable.com/social-media/
      • Common Craft
      • http://www.youtube.com/user/leelefever
    • 16. Social Media & HigherEd
      • Inigral
      • http://blog.inigral.com/research-on-social
      • networking-in-retention/
      • .EduGuru
      • http://doteduguru.com/
      • http://doteduguru.com/id6144-social-media-policy-resource-guide-from-simtech10.html
      • http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.html
    • 17. HigherEd Models
      • OSU
      • http://oregonstate.edu/main/social-media-guide
      • Texas A&M
      • http://brandguide.tamu.edu/electronic/socialMedia.html
      • Tufts Social Media Planning Guide
      • http://webcomm.tufts.edu/downloads/TuftsUniversitySocialMediaPlanningGuide.pdf
      • Fels Institute of Government [U Penn]
      • http://www.ca-ilg.org/sites/ilgbackup.org/files/resources/Fels_socialmedia_final.pdf
    • 18. Works Cited
      • Images
      • brandingeye.com
      • office.microsoft.com
      • Statistics
      • http://www.istrategylabs.com/2010/01/facebook
      • demographics-and-statistics-report-2010-145-growth
      • in-1-year/
      • http://techcrunch.com/2010/01/19/state-twittersphere
      • hubspot/
      • https://www.washington.edu/externalaffairs/uwmarketing/bestpract
      • ces/docs/Social_Networking.ppt
    • 19. Contacts
      • Sophia Agtarap
      • Marketing & Communication Specialist
      • The Graduate School
      • [email_address]
      • Elise Daniel
      • Manager, UW E-Communications Marketing
      • UW Marketing
      • [email_address]
    • 20. UW Grad School
      • @uwgradschool
      • @uwgomap
      • Facebook.com/uwgradschool
      • Facebook.com/uwgomap
      • Flickr.com/uwgomap

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