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How are you using social media?
DEPARTMENT Multiple pages twitter Considering.  Not yet using Not using event  promotion Facebook page LinkedIn Build comm...
WE WANT TO KNOW <ul><li>Why we need an account </li></ul><ul><li>What to do after setting up account </li></ul><ul><li>Tim...
Examples: UW on  Facebook
Examples: UW on  Twitter <ul><li>UWNews </li></ul><ul><li>UWGradSchool </li></ul><ul><li>UWTV </li></ul><ul><li>The  Daily...
 
What is Linked  in
<ul><li>For Q&A opportunities </li></ul><ul><li>Monitor the competition </li></ul><ul><li>Facilitate networking </li></ul>...
<ul><li>University of Washington campuses </li></ul><ul><li>Foster School </li></ul><ul><li>UW Medicine  </li></ul><ul><li...
<ul><li>Video Profiles </li></ul>Feature video
<ul><li>Video Profiles </li></ul>establish general guidelines
Know your audience
Encourage user generated content
Want to know more? <ul><li>Information Security/Advisory @UW </li></ul><ul><li>http://ciso.washington.edu/site/files/Infor...
Social Media & HigherEd <ul><li>Inigral </li></ul><ul><li>http://blog.inigral.com/research-on-social </li></ul><ul><li>net...
HigherEd Models <ul><li>OSU </li></ul><ul><li>http://oregonstate.edu/main/social-media-guide </li></ul><ul><li>Texas A&M <...
Works Cited <ul><li>Images </li></ul><ul><li>brandingeye.com </li></ul><ul><li>office.microsoft.com </li></ul><ul><li>Stat...
Contacts <ul><li>Sophia Agtarap </li></ul><ul><li>Marketing & Communication Specialist </li></ul><ul><li>The Graduate Scho...
UW Grad School <ul><li>@uwgradschool </li></ul><ul><li>@uwgomap </li></ul><ul><li>Facebook.com/uwgradschool </li></ul><ul>...
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Social media workshop: How-to

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How-to workshop for for social media for UW faculty and staff.

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  • Sophia. Work in the Graduate School in marketing/communications (formerly go-map). Led a workshop last year giving an overview but people walked a way wanting to know how to really get started. After setting up an account, what next?
  • Survey results Surveyed you all, here’s how you said you’re using social media
  • Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approach interest in learning about social media how to use it
  • Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approach interest in learning about social media how to use it
  • Feature video when you can
  • Feature video when you can
  • Understand your audience
  • Encourage user generated content: students, faculty, other communities with which you interact
  • Transcript of "Social media workshop: How-to"

    1. 2. How are you using social media?
    2. 3. DEPARTMENT Multiple pages twitter Considering. Not yet using Not using event promotion Facebook page LinkedIn Build community YouTube
    3. 4. WE WANT TO KNOW <ul><li>Why we need an account </li></ul><ul><li>What to do after setting up account </li></ul><ul><li>Time-saving tips </li></ul><ul><li>Answers! Timely, interesting info, minimal effort, effectiveness, privacy, measurement, build community, is it worth it? etiquette, passing the torch. </li></ul>
    4. 5. Examples: UW on Facebook
    5. 6. Examples: UW on Twitter <ul><li>UWNews </li></ul><ul><li>UWGradSchool </li></ul><ul><li>UWTV </li></ul><ul><li>The Daily </li></ul><ul><li>The Henry </li></ul><ul><li>UW Career Center </li></ul><ul><li>School of Public Health </li></ul><ul><li>Cliff Mass </li></ul>
    6. 8. What is Linked in
    7. 9. <ul><li>For Q&A opportunities </li></ul><ul><li>Monitor the competition </li></ul><ul><li>Facilitate networking </li></ul><ul><li>Provide profile information: statistics, demographics, key links </li></ul>Uses for Linked in
    8. 10. <ul><li>University of Washington campuses </li></ul><ul><li>Foster School </li></ul><ul><li>UW Medicine </li></ul><ul><li>School of Law </li></ul><ul><li>iSchool </li></ul><ul><li>Libraries </li></ul><ul><li>Alumni Groups </li></ul>Who uses Linked in
    9. 11. <ul><li>Video Profiles </li></ul>Feature video
    10. 12. <ul><li>Video Profiles </li></ul>establish general guidelines
    11. 13. Know your audience
    12. 14. Encourage user generated content
    13. 15. Want to know more? <ul><li>Information Security/Advisory @UW </li></ul><ul><li>http://ciso.washington.edu/site/files/Information_Security_Risk_Advisory_Social_Media.pdf </li></ul><ul><li>UW Marketing Toolkit https://www.washington.edu/externalaffairs/uwmarketing/toolkits/best-practices/ </li></ul><ul><li>Social Media Governance </li></ul><ul><li>http://socialmediagovernance.com/policies.php </li></ul><ul><li>Mashable </li></ul><ul><li>http://mashable.com/social-media/ </li></ul><ul><li>Common Craft </li></ul><ul><li>http://www.youtube.com/user/leelefever </li></ul>
    14. 16. Social Media & HigherEd <ul><li>Inigral </li></ul><ul><li>http://blog.inigral.com/research-on-social </li></ul><ul><li>networking-in-retention/ </li></ul><ul><li>.EduGuru </li></ul><ul><li>http://doteduguru.com/ </li></ul><ul><li>http://doteduguru.com/id6144-social-media-policy-resource-guide-from-simtech10.html </li></ul><ul><li>http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.html </li></ul>
    15. 17. HigherEd Models <ul><li>OSU </li></ul><ul><li>http://oregonstate.edu/main/social-media-guide </li></ul><ul><li>Texas A&M </li></ul><ul><li>http://brandguide.tamu.edu/electronic/socialMedia.html </li></ul><ul><li>Tufts Social Media Planning Guide </li></ul><ul><li>http://webcomm.tufts.edu/downloads/TuftsUniversitySocialMediaPlanningGuide.pdf </li></ul><ul><li>Fels Institute of Government [U Penn] </li></ul><ul><li>http://www.ca-ilg.org/sites/ilgbackup.org/files/resources/Fels_socialmedia_final.pdf </li></ul>
    16. 18. Works Cited <ul><li>Images </li></ul><ul><li>brandingeye.com </li></ul><ul><li>office.microsoft.com </li></ul><ul><li>Statistics </li></ul><ul><li>http://www.istrategylabs.com/2010/01/facebook </li></ul><ul><li>demographics-and-statistics-report-2010-145-growth </li></ul><ul><li>in-1-year/ </li></ul><ul><li>http://techcrunch.com/2010/01/19/state-twittersphere </li></ul><ul><li>hubspot/ </li></ul><ul><li>https://www.washington.edu/externalaffairs/uwmarketing/bestpract </li></ul><ul><li>ces/docs/Social_Networking.ppt </li></ul>
    17. 19. Contacts <ul><li>Sophia Agtarap </li></ul><ul><li>Marketing & Communication Specialist </li></ul><ul><li>The Graduate School </li></ul><ul><li>[email_address] </li></ul><ul><li>Elise Daniel </li></ul><ul><li>Manager, UW E-Communications Marketing </li></ul><ul><li>UW Marketing </li></ul><ul><li>[email_address] </li></ul>
    18. 20. UW Grad School <ul><li>@uwgradschool </li></ul><ul><li>@uwgomap </li></ul><ul><li>Facebook.com/uwgradschool </li></ul><ul><li>Facebook.com/uwgomap </li></ul><ul><li>Flickr.com/uwgomap </li></ul>
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