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How-to workshop for for social media for UW faculty and staff.

How-to workshop for for social media for UW faculty and staff.

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  • Sophia. Work in the Graduate School in marketing/communications (formerly go-map). Led a workshop last year giving an overview but people walked a way wanting to know how to really get started. After setting up an account, what next?
  • Survey results Surveyed you all, here’s how you said you’re using social media
  • Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approach interest in learning about social media how to use it
  • Last month we sent out a survey inquiring about tools you used to communicate with current and prospective students. May use a combination of email, phone, postal mail to communicate with students—integrated approach interest in learning about social media how to use it
  • Feature video when you can
  • Feature video when you can
  • Understand your audience
  • Encourage user generated content: students, faculty, other communities with which you interact

Transcript

  • 1.  
  • 2. How are you using social media?
  • 3. DEPARTMENT Multiple pages twitter Considering. Not yet using Not using event promotion Facebook page LinkedIn Build community YouTube
  • 4. WE WANT TO KNOW
    • Why we need an account
    • What to do after setting up account
    • Time-saving tips
    • Answers! Timely, interesting info, minimal effort, effectiveness, privacy, measurement, build community, is it worth it? etiquette, passing the torch.
  • 5. Examples: UW on Facebook
  • 6. Examples: UW on Twitter
    • UWNews
    • UWGradSchool
    • UWTV
    • The Daily
    • The Henry
    • UW Career Center
    • School of Public Health
    • Cliff Mass
  • 7.  
  • 8. What is Linked in
  • 9.
    • For Q&A opportunities
    • Monitor the competition
    • Facilitate networking
    • Provide profile information: statistics, demographics, key links
    Uses for Linked in
  • 10.
    • University of Washington campuses
    • Foster School
    • UW Medicine
    • School of Law
    • iSchool
    • Libraries
    • Alumni Groups
    Who uses Linked in
  • 11.
    • Video Profiles
    Feature video
  • 12.
    • Video Profiles
    establish general guidelines
  • 13. Know your audience
  • 14. Encourage user generated content
  • 15. Want to know more?
    • Information Security/Advisory @UW
    • http://ciso.washington.edu/site/files/Information_Security_Risk_Advisory_Social_Media.pdf
    • UW Marketing Toolkit https://www.washington.edu/externalaffairs/uwmarketing/toolkits/best-practices/
    • Social Media Governance
    • http://socialmediagovernance.com/policies.php
    • Mashable
    • http://mashable.com/social-media/
    • Common Craft
    • http://www.youtube.com/user/leelefever
  • 16. Social Media & HigherEd
    • Inigral
    • http://blog.inigral.com/research-on-social
    • networking-in-retention/
    • .EduGuru
    • http://doteduguru.com/
    • http://doteduguru.com/id6144-social-media-policy-resource-guide-from-simtech10.html
    • http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.html
  • 17. HigherEd Models
    • OSU
    • http://oregonstate.edu/main/social-media-guide
    • Texas A&M
    • http://brandguide.tamu.edu/electronic/socialMedia.html
    • Tufts Social Media Planning Guide
    • http://webcomm.tufts.edu/downloads/TuftsUniversitySocialMediaPlanningGuide.pdf
    • Fels Institute of Government [U Penn]
    • http://www.ca-ilg.org/sites/ilgbackup.org/files/resources/Fels_socialmedia_final.pdf
  • 18. Works Cited
    • Images
    • brandingeye.com
    • office.microsoft.com
    • Statistics
    • http://www.istrategylabs.com/2010/01/facebook
    • demographics-and-statistics-report-2010-145-growth
    • in-1-year/
    • http://techcrunch.com/2010/01/19/state-twittersphere
    • hubspot/
    • https://www.washington.edu/externalaffairs/uwmarketing/bestpract
    • ces/docs/Social_Networking.ppt
  • 19. Contacts
    • Sophia Agtarap
    • Marketing & Communication Specialist
    • The Graduate School
    • [email_address]
    • Elise Daniel
    • Manager, UW E-Communications Marketing
    • UW Marketing
    • [email_address]
  • 20. UW Grad School
    • @uwgradschool
    • @uwgomap
    • Facebook.com/uwgradschool
    • Facebook.com/uwgomap
    • Flickr.com/uwgomap