Recruitment Strategies: Turntables, Eight-Tracks, and iPods Sibrina Collins, PhD University of Washington March 7, 2008
Overview <ul><li>University of Washington </li></ul><ul><ul><li>Enrollment, Demographics </li></ul></ul><ul><li>Recruitmen...
University of Washington <ul><li>Founded in 1861 </li></ul><ul><li>Public Research University, with three campuses in Seat...
Recruitment Strategies <ul><li>Turntable/Eight-Track Approach: </li></ul><ul><ul><li>Snail Mail </li></ul></ul><ul><ul><li...
What is GO-MAP? <ul><li>As a unit of the UW Graduate School,  GO-MAP is committed to serving the needs of students of colo...
What is GO-MAP? <ul><li>Graduate Diversity Fellowships </li></ul><ul><li>Signature Events </li></ul><ul><ul><li>The Gradua...
iPod Approaches: Pipeline Partnerships <ul><li>Effective Relationships with select minority-serving institutions (MSIs) </...
iPod Approaches: Highlights from Open Houses <ul><li>9 Departments sent a total of 19 students to the Open Houses </li></u...
GO-MAP Open Houses, Attendance by Department
What is the Graduate Diversity Recruiter (GDR) Program? <ul><li>The goals of GDR are to: </li></ul><ul><ul><li>introduce p...
GDR Services Requested <ul><li>Coffee </li></ul><ul><li>Recruitment Friday Lunch </li></ul><ul><li>Email/phone Contact </l...
Common Student Interests <ul><li>Moving to the Pacific NW </li></ul><ul><li>Funding </li></ul><ul><li>Housing </li></ul><u...
2008 GDRs by Department <ul><li>There are 34 GDRs from 22 different department across campus </li></ul>
Closing-the-Deal <ul><li>Campus Collaborations and Relationships </li></ul><ul><ul><li>To meet its commitment to increasin...
UW Diversity: Quadruple Threat! <ul><li>Professor Luis Fraga, Associate Vice Provost for Faculty  </li></ul><ul><li>Advanc...
Acknowledgements <ul><li>The UW Graduate School </li></ul><ul><li>GO-MAP Colleagues </li></ul><ul><ul><li>Sabrina Bonapart...
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Recruitment Strategies: Turntables, Eight-Tracks, and iPods [2008 WAGS]

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Dr. Sibrina Collins' presentation at the 2008 Western Association of Graduate Schools conference. Presentation covers recruitment strategies ranging from traditional (turntables) to more current and innovative (iPods). To contact Dr. Collins, please visit: Wooster.edu

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Recruitment Strategies: Turntables, Eight-Tracks, and iPods [2008 WAGS]

  1. 1. Recruitment Strategies: Turntables, Eight-Tracks, and iPods Sibrina Collins, PhD University of Washington March 7, 2008
  2. 2. Overview <ul><li>University of Washington </li></ul><ul><ul><li>Enrollment, Demographics </li></ul></ul><ul><li>Recruitment Strategies </li></ul><ul><li>Graduate Opportunities & Minority Achievement Program (GO-MAP) </li></ul><ul><li>Closing-the-Deal </li></ul>
  3. 3. University of Washington <ul><li>Founded in 1861 </li></ul><ul><li>Public Research University, with three campuses in Seattle, Tacoma, and Bothell </li></ul><ul><li>Total Enrollment (2007): 45,389 </li></ul><ul><ul><li>Undergraduate: 57.8% Women; 18.3% Asian American; 13.0% Underrepresented Minorities </li></ul></ul><ul><ul><li>Graduate: 59.3% Women; 8.6% Asian American; 8.3% Underrepresented Minorities </li></ul></ul><ul><ul><li>Professional: 56% Women; 17.4% Asian American; 7.7% Underrepresented Minorities </li></ul></ul>
  4. 4. Recruitment Strategies <ul><li>Turntable/Eight-Track Approach: </li></ul><ul><ul><li>Snail Mail </li></ul></ul><ul><ul><li>Admission Fairs and Conferences </li></ul></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>“ Word of Mouth” </li></ul></ul><ul><ul><li>“ Good Old Boy Network” </li></ul></ul><ul><li>iPod Approach: </li></ul><ul><ul><li>Pipeline Partnerships </li></ul></ul><ul><ul><li>Open Houses </li></ul></ul><ul><ul><li>Prospective Student Days </li></ul></ul><ul><ul><li>Graduate Diversity Recruiter (GDR) Program </li></ul></ul><ul><ul><li>E-mail & Telephone </li></ul></ul><ul><ul><li>Web </li></ul></ul>
  5. 5. What is GO-MAP? <ul><li>As a unit of the UW Graduate School, GO-MAP is committed to serving the needs of students of color and students from other underepresented groups. GO-MAP’s three main areas of focus are: </li></ul><ul><ul><li>Outreach, recruitment, and retention </li></ul></ul><ul><ul><li>Enhancing scholarship and research </li></ul></ul><ul><ul><li>Building community, on and off campus </li></ul></ul>
  6. 6. What is GO-MAP? <ul><li>Graduate Diversity Fellowships </li></ul><ul><li>Signature Events </li></ul><ul><ul><li>The Graduate Students of Color “Getting Connected” Orientation & Fall Reception </li></ul></ul><ul><ul><li>Prospective Student Days </li></ul></ul><ul><ul><li>Graduate Diversity Scholars Research Seminars </li></ul></ul><ul><ul><li>The Diversity Book Talk Series </li></ul></ul><ul><ul><li>Voices in Academia (ViA) Lunches </li></ul></ul>
  7. 7. iPod Approaches: Pipeline Partnerships <ul><li>Effective Relationships with select minority-serving institutions (MSIs) </li></ul><ul><ul><li>Bringing MSI faculty to UW </li></ul></ul><ul><ul><li>UW staff and faculty visiting MSIs </li></ul></ul><ul><ul><ul><li>April 2006, UW President Mark Emmert visited Spelman College for their Research Day Program </li></ul></ul></ul>
  8. 8. iPod Approaches: Highlights from Open Houses <ul><li>9 Departments sent a total of 19 students to the Open Houses </li></ul><ul><li>Of these 19 students, 10 attended the UW and 9 did not attend </li></ul><ul><li>3 of the students who attended were offered GO-MAP fellowships, 2 accepted </li></ul>
  9. 9. GO-MAP Open Houses, Attendance by Department
  10. 10. What is the Graduate Diversity Recruiter (GDR) Program? <ul><li>The goals of GDR are to: </li></ul><ul><ul><li>introduce prospective graduate students to the rich diversity that nourishes community at the UW and in the Seattle area, and in doing so </li></ul></ul><ul><ul><li>increase diversity and foster community in the graduate experience at the UW </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>The GDR program trains current graduate students to aid departments in their recruitment efforts. </li></ul></ul><ul><li>GDR Program supports departmental efforts to recruit minority and underrepresented students </li></ul>
  11. 11. GDR Services Requested <ul><li>Coffee </li></ul><ul><li>Recruitment Friday Lunch </li></ul><ul><li>Email/phone Contact </li></ul><ul><li>Campus Tour </li></ul><ul><li>2 students requested “other advice about graduate school” as a GDR service; neither of those students attended the UW </li></ul>
  12. 12. Common Student Interests <ul><li>Moving to the Pacific NW </li></ul><ul><li>Funding </li></ul><ul><li>Housing </li></ul><ul><li>The Hispanic Community </li></ul><ul><li>Bringing Minority Students into Science </li></ul><ul><li>Diversity on campus and in Seattle </li></ul><ul><li>Meeting a minority female in science </li></ul>
  13. 13. 2008 GDRs by Department <ul><li>There are 34 GDRs from 22 different department across campus </li></ul>
  14. 14. Closing-the-Deal <ul><li>Campus Collaborations and Relationships </li></ul><ul><ul><li>To meet its commitment to increasing and maintaining diversity in UW Graduate Programs, the Associate Dean and Staff of GO-MAP work closely with: </li></ul></ul><ul><ul><ul><li>Deans, Directors and Chairs of graduate programs </li></ul></ul></ul><ul><ul><ul><li>Graduate Program Coordinators (GPCs) </li></ul></ul></ul><ul><ul><ul><li>Faculty </li></ul></ul></ul><ul><ul><ul><li>Graduate Program Assistants </li></ul></ul></ul><ul><ul><ul><li>Graduate Students, particularly graduate students of color </li></ul></ul></ul>
  15. 15. UW Diversity: Quadruple Threat! <ul><li>Professor Luis Fraga, Associate Vice Provost for Faculty </li></ul><ul><li>Advancement (2007) </li></ul><ul><li>Cynthia del Rosario, Director of Minority Recruitment (2007) </li></ul><ul><li>Chesca Ward, Staff Diversity Specialist (2006) </li></ul><ul><li>Sibrina Collins, Director of Graduate Diversity Recruiting (2006) </li></ul>
  16. 16. Acknowledgements <ul><li>The UW Graduate School </li></ul><ul><li>GO-MAP Colleagues </li></ul><ul><ul><li>Sabrina Bonaparte, Graduate Student, Sociology </li></ul></ul><ul><li>Directors, NSF Science & Technology Centers (STCs) </li></ul>

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