Ecommerce shopping cart abandonment minimization techniquesGoliath Marketing & Advertising Agency www.goliath-marketing.com Owned by Former Zappos.com Expert Affiliate Marketing Manager
What is Shopping Cart Abandonment What is ecommerce shopping cart abandonment? It’s when the consumer places merchandise into their shopping cart and decides not to purchase the items placed in their shopping cart and then leaves the online retail website. This means your business is losing sales. www.goliath-marketing.com
Ecommerce Research According to studies by Forrester Research, the average ecommerceretailer experiences some form of shopping cart abandonment. Currently, research shows the average shopping cart abandonment rate is 60% - 70% and that the average online shopper will abandon their shopping cart at least once a month. Those are alarming percentages and reducing it can mean a big increase in sales. www.goliath-marketing.com
According to Forrester Research, the top reasons for Shopping Cart Abandonment Are: www.goliath-marketing.com
How can I decrease my shopping cart abandonment rate?(Part 1) Make sure your shopping cart environment is easy to understand and not confusing to the consumer Your check out process should be simple, try not to have multiple steps to the check out process – sticking to a one step check out process is always best Utilize shopping cart software such as upsellit.com or kampyle.com that will allow you to survey why shoppers are abandoning their shopping carts and leaving your site, which will trigger an automated email to them Test your checkout pages regularly to make sure everything is working properly Add your companies 800 number to the check out process Add SSL (secure socket layer) logo to check out process Add a statement about how long your company will keep their items in the shopping cart if they leave your website. If you can only hold items in their shopping cart for 24 hours then add this information to your check out page Use a retargeting platform like Criteo.com, fetchback.com, dotomi.com - retargeting your lost consumers will bring some of them back to your site to make a purchase www.goliath-marketing.com
How can I decrease my shopping cart abandonment rate?(Part 2) If you have multiple steps in the check out process include a progress indicator Do not lower the price of your products and try to make up the difference in charging higher shipping and handling costs Offer multiple payment and shipping options From the check out page provide a link back to the product page for each item in the shopping cart Add thumbnail pictures inside the shopping cart, which will increase conversions by 10% Provide shipping cost before the shopper gets to the check out process Provide real time stock inventory of the item the shopper is adding to their shopping cart Make it easy for shoppers to edit their shopping cart Using these strategies will lower your shopping cart abandonment rate and increase your sales!
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