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november 10, 2011 On November 10, L2 will host its third annual Innovation Forum in New York City. Presented with NYU Stern School The Morgan Library of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a new York City TED-style event. Speakers include CEOs, Nobel Laureates, and thought leaders from academia and industry. To register, visit: FORUM: http://L2innovationforum2011.eventbrite.com elements: • high-velocity, provocative presentations by thought leaders from industry and academia • Conversations and panels with industry icons and influencers • Just-released Digital iQ index® research bench- marking prestige brands in fashion, beauty, accessories, and retail • Trends, predictions, and best practices based on a year’s worth of L2 research • Performances by innovators in art, media, music, and technology • Countdown of the seven most innovative programs The largest gathering of in prestige prestige executives in North America To register, visit: http://L2innovationforum2011.eventbrite.com GREG LinDSAY TOM PhiLLiPS JULiAn TREASUREhosts: speakers: Author & Journalist CEO & Co-Founder Author, Sound Business Aerotropolis: The Way Media6° Chairman, The Sound We’ll Live Next Agency TAMáS LOChER ViCTORiA RAnSOM DUnCAn WATTS SCOTT GALLOWAY New speakers are being added daily. Co-Founder & CEO Founder & CEO Principal Research Founder, L2 LOOKK.com Wildfire Scientist Visit our event site for the most up-to-date list. Yahoo! Research Professor of Marketing NYU Stern JEnniFER AAkER TiM hWAnG ThOMAS LOCkWOOD PAUL ROMER GEOFF WATTS PETER hEnRY Professor, Stanford Chief Scientist, Pacific Author, Design Professor Co-Founder Dean University Graduate Social Architecting Thinking and Building NYU Stern EDITD NYU Stern School of Business Corporation Design Strategy DAViD CAREY JOhn JAnnUZZi SOniA MARCiAnO kRiSTinE ShinE JOEL WEinGARTEn MiChAEL LAZEROW President Editor Professor of Mangagement Vice President CEO & Founder CEO & Founder Hearst Magazines Lucky Magazine & Organizations Popsugar Media StyleOwner Buddy Media NYU Stern DAVE GiLBOA ShERiL kiRShEnBAUM OREn MiChELS MARC SPEiChERT CAPTAin Co-CEO & Co-Founder Research Scientist CEO & Founder Chief Marketing Officer DAViD WERnER Warby Parker Webber Energy Group, Mashery L’Oréal USA U.S. Navy Office University of Texas of Information MELiSA GOLDiE CAThERinE LEVEnE MAUREEn MULLEn JOhn TOMiCh GABE ZiChERMAnn EVP, Chief Creative Co-Founder & CEO Research & Advisory CEO & Co-Founder CEO Officer ArtSpace L2 OneStop Gamification Co. Calvin Klein, Inc
uPCOMInG 2011 eVenTS 11.10.11 L2 Forum Innovation 2011 NYCL2 is a think tank for digital innovation. Called the “TED for marketing,” L2’s third-annual InnovationWe are a membership organization that brings together thought leadership Forum will bring together the highest density of scholars,from academia and industry to drive digital marketing innovation. business leaders, startups, and marketing executives in North America.Re S e aRC HDigital iQ index®: The definitive benchmark for online competence, Digital IQ Index® reports score 11. 21.11 L2 Clinic The Social Graph EUROPEbrands against peers on more than 350 quantitative and qualitative data points, diagnosing their Academics and industry professionals highlight thedigital strengths and weaknesses. opportunities, challenges, and underpinnings of social media in the prestige industry in a one-day, intensive Clinic.e VeN t SForums: Big-picture thinking and game-changing innovations meet education and entertainment.The largest gatherings of prestige executives in North America.300+ attendeesClinics: Executive education in a classroom setting with a balance of theory, tactics, andcase studies.60 –120 attendeesWorking Lunches: Members-only lunches led by digital thought leaders and academics. uPCOMInG 2011 ReSeARCHTopic immersion in a relaxed environment that encourages open discussion.12 – 24 attendees PRESTiGE 100® Reports: MobileMBA Mashups: Access and introduction to digital marketing talent from top MBA schools. DiGiTAL iQ inDEx® Reports:CON S U lt iN g European Luxury:Advisory Services: L2 works with brands to garner greater return on investment in digital initiatives. • BoutiquesAdvisory work includes Digital Roadmaps, Social Media Strategy, and Site Optimization engagements. • Specialty RetailMe MB e R S H ipFor membership info and inquiries: membership@L2ThinkTank.com