DATA REPORT
Table of ContentsI-      -- Introduction and Methodology34*5(-6II-     -- Post Length: 7((.-80-9:,/0-*1%-9!((034*5(-;III- ...
Introduction@:*/(%-,1-D*+(#,,=-(*+:-,10:"H>*+(%-M$(@0),1@-@$+:-*@NMethodology                                             ...
Post Length:7((.-80-9:,/0-*1%-9!((0                                                        - 4,@0@--                      ...
Best Time to Post:                                                                                                        ...
Best Day to Post:A(0(/)1(-B,$/@                                                                                           ...
Entertainment Industry:                                                                                                   ...
Retail Industry:                                                                                                          ...
Business and Finance Industry:F15*5((10-4(*=@-G)%!((=-                                                                    ...
Food and Beverage Industry:F15*5((10-J)5:-G)%!((=--*1%-9*0$/%*&                                                           ...
Sports Industry:4,@0-G,/(-,1-9$1%*&                                                                                       ...
Action Keywords:                             -                              -                                             ...
Buddy Media - Facebook Wall Post Stats Review 2011
Buddy Media - Facebook Wall Post Stats Review 2011
Buddy Media - Facebook Wall Post Stats Review 2011
Upcoming SlideShare
Loading in...5
×

Buddy Media - Facebook Wall Post Stats Review 2011

629

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
629
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Buddy Media - Facebook Wall Post Stats Review 2011

  1. 1. DATA REPORT
  2. 2. Table of ContentsI- -- Introduction and Methodology34*5(-6II- -- Post Length: 7((.-80-9:,/0-*1%-9!((034*5(-;III- -----URL Shorteners:-<:)1=-<!)+(-#(>,/(-?@)15-<:(34*5(-;-IV- -----Best Time to Post:V- -----Best Day to Post:-A(0(/)1(-B,$/@34*5(-C V-i------- ----Entertainment Industry: V-ii- ----- - ----Media Industry: V-iii- ----Retail Industry: - - -- ----,1-D/)%*&34*5(-E V-iv- ----Automotive Industry:-9$1%*&-8@-B,$/-D/)(1%34*5(-E V-v - ----Business and Finance Industry:-F15*5((10-4(*=@-G)%!((=34*5(-HI V-vi- ----Fashion Industry:-F15*5((10-4(*=@-,1-<:$/@%*&34*5(-HI V-vii- ----Food and Beverage Industry:-F15*5((10-J)5:-G)%!((=-*1%-- - - ----9*0$/%*&34*5(-HH V-viii- ----Healthcare and Beauty Industry: V-ix- ----Sports Industry:-4,@0-G,/(-,1-9$1%*&34*5(-HK V-x - ----Travel and Hospitality Industry: - - - ----L((=34*5(-HKVI- -----Action Keywords:VII- -----Promotional Keywords:VIII- -----Question Placement: -IX- -----Interrogative Keywords:X- -----Conclusion !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+,
  3. 3. Introduction@:*/(%-,1-D*+(#,,=-(*+:-,10:"H>*+(%-M$(@0),1@-@$+:-*@NMethodology -Three primary success metrics were reviewed in relation to Wall Posts: Comment Rate:-1$#(/-,>-O,(10@-*@-*-.(/+(10*5(-,>->*1-#*@( -‘Like’ Rate: -Engagement Rate:H !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 3
  4. 4. Post Length:7((.-80-9:,/0-*1%-9!((0 - 4,@0@-- -:*P(-- --(15*5((10-/*0(@"URL Shorteners:<:)1=-<!)+(-#(>,/(-?@)15-<:( F15*5((10-/*0(@-*/(-- !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 4
  5. 5. Best Time to Post: - - Q/*1%@-0:*0-.,@0(%-,$0@)%(-,>-#$@)1(@@-:,$/@-:*% (15*5((10-/*0(@" Engagement Rate Variance % of Brand Posts 0% !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 5
  6. 6. Best Day to Post:A(0(/)1(-B,$/@ H#&-)1%$@0/&"-- THURS SUN FRI WED MON TUES SAT - -F15*5((10-/*0(@-,1-<:$/@%*&-*1%-D/)%*&-*/(- --0:*1-,0:(/-%*&@-,>-0:(-!((="H !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 6
  7. 7. Entertainment Industry: ay sd ne ed W Engagement Rate Variance % of Brand Posts 50% 20% 40% 18% Engagement Rate Variance FRI 30% 16% 14% % of Brand Posts SUN 20% SAT 12% WED 10% 10% 0% 0% 8% THURS -10% 6% TUES -20% 4% MON -30% 2% -40% 0% ay y ay ay y ay ay da da id nd rd sd sd on es Fr tu Su ur ne Tu M Sa Th ed WMedia Industry: ay sd ne ed W Engagement Rate Variance % of Brand Posts 15% 20% 18% SAT Engagement Rate Variance 10% 16% % of Brand Posts 14% 5% 12% TUES FRI 0% 0% 10% SUN 8% -5% 6% MON THURS -10% 4% 2% WED -15% 0% ay ay ay y y y ay a da a nd rd sd sd id d es on Fr tu Su e ur Tu n Sa M Th ed W !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 7
  8. 8. Retail Industry: -#(>,/(-4,@0)15-,1-D/)%*& ay sd ne ed W Engagement Rate Variance % of Brand Posts 30% 25% 25% Engagement Rate Variance SUN 20% 20% % of Brand Posts 15% 10% 15% WED 5% 0% 10% TUES -5% FRI -10% 5% MON THURS SAT -15% -20% 0% ay y ay ay ay ay ay da id nd rd sd sd sd on Fr tu Su e ur ne Tu M Sa Th ed W - ------,1-9$1%*&" -Automotive Industry:9$1%*&-8@-B,$/-D/)(1% ay sd ne ed W Engagement Rate Variance % of Brand Posts 120% 25% 100% Engagement Rate Variance 80% 20% % of Brand Posts 60% SUN 40% 15% 20% 0% 0% 10% WED -20% MON -40% 5% TUES -60% THURS FRI -80% 0% ay y y y y S SAT ay y a da a da da sd id nd sd on ur s Fr ne Su e ur t Tu M Sa Th ed W - - ------,1-9$1%*&" !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 8
  9. 9. Business and Finance Industry:F15*5((10-4(*=@-G)%!((=- ay sd ne ed W Engagement Rate Variance % of Brand Posts 80% 25% Engagement Rate Variance 60% WED 20% % of Brand Posts 40% 20% 15% THURS 0% 0% 10% -20% 5% FRI MON SAT -40% TUES -60% 0%SUN ay y ay ay ay y ay da da rd sd sd id nd es on Fr tu ur ne Su Tu Sa M Th ed W - - ------L(%1(@%*&-*1%-<:$/@%*&-!:(1-(15*5((10-/*0(@-*/(-:)5:(@0"---Fashion Industry:F15*5((10-4(*=@-,1-<:$/@%*& ed ne sd ay W Engagement Rate Variance % of Brand Posts 40% 25% 30% Engagement Rate Variance THURS 20% 20% % of Brand Posts 10% 15% 0% 0% FRI SAT 10% -10% MON WED -20% 5% TUES -30% 0% SUN ay ay y ay y ay ay da a sd id nd rd sd sd on Fr tu ne Su e ur Tu M Sa Th ed W - - !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 9
  10. 10. Food and Beverage Industry:F15*5((10-J)5:-G)%!((=--*1%-9*0$/%*& ay sd ne ed W Engagement Rate Variance % of Brand Posts 100% 20% 80% 18% Engagement Rate Variance 16% 60% 14% % of Brand Posts TUES 40% 12% 20% 10% SAT WED 0% 8% 0% FRI 6%SUN THURS -20% MON 4% -40% 2% -60% 0% ay ay ay ay y ay y da a sd sd sd id nd rd on Fr tu e ur ne Su Tu M Sa Th ed W - - -Healthcare and Beauty Industry: ay sd ne ed W Engagement Rate Variance % of Brand Posts 50% 20% 40% 18% Engagement Rate Variance 16% 30% THURS 14% % of Brand Posts 20% 12% 10% 10% 0% 0% 8% 6% -10% 4% MON SAT -20% 2% WED FRI -30% 0% TUES y y ay ay y ay y da a da a sd sd id nd SUN rd es on Fr tu ur ne Su Tu M Sa Th ed W - !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 10
  11. 11. Sports Industry:4,@0-G,/(-,1-9$1%*& ay sd ne ed W Engagement Rate Variance % of Brand Posts 120% 25% 100% Engagement Rate Variance SUN 80% 20% % of Brand Posts 60% 15% 40% 20% 10% 0% 0% -20% 5% SAT MON WED FRI -40% TUES THURS -60% 0% ay ay y ay ay y ay da da sd id nd rd sd on es Fr tu ne Su ur Tu M Sa Th ed W - - -Travel and Hospitality Industry: ay sd ne ed W Engagement Rate Variance % of Brand Posts 50% 25% 40% Engagement Rate Variance THURS 20% 30% % of Brand Posts TUES 20% 15% WED FRI 10% 10% MON 0% 0% -10% SAT 5%SUN -20% -30% 0% y ay ay ay ay ay ay da nd rd sd sd sd id on Fr tu Su e ur ne Tu M Sa Th ed W - !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 11
  12. 12. Action Keywords: - - - - - -- LIKE POST TAKE COMMENT SUBMIT TELL US WATCH CHECK POST LIKE CHECK SUBMIT COMMENT SHARE CLICK CLICK SHOP TAKE VISIT WATCH VISIT BECOME A FAN TELL US SEE SHARE BECOME A FAN SEE SHOP ORDER ORDER !!!"#$%%&(%)*"+,---------.*/01(/2#$%%&(%)*"+, 12

×