Project C&M


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Comms and marketing presentation to the initial programme meeting of the phase 2 institutional innovation programme

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Project C&M

  1. 1. Joint Information Systems Committee Supporting education and research JISC projects: Communications & Marketing Jane Charlton 23 October 2008 Institutional Innovations Programme Meeting
  2. 2. <ul><li>JISC is an internationally renowned and respected organisation and a national success story in the UK public sector. </li></ul><ul><li>As a consequence JISC needs to be: </li></ul><ul><ul><li>more visible </li></ul></ul><ul><ul><li>increasingly responsive </li></ul></ul><ul><ul><li>demonstrate greater transparency across its range activities to multiple stakeholders. </li></ul></ul>Introducing the JISC Brand
  3. 3. <ul><li>JISC Brand Manual </li></ul><ul><li> </li></ul><ul><li>Further advice and guidance on JISC Brand </li></ul><ul><ul><li>Greg Clemett, JISC Design & Production Manager </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>The JISC Brand
  4. 4. <ul><li>Display JISC logo on all communications and marketing materials, eg. events, print materials, press and marketing activities and websites </li></ul><ul><li>Link logo to JISC website and relevant JISC programme page </li></ul><ul><li>Include a brief strapline description of JISC involvement alongside the JISC logo </li></ul><ul><li>Display project standard text on project website above the JISC corporate standard text </li></ul><ul><li>Use JISC theme or programme colours where possible </li></ul><ul><li>Consider project name in relation to JISC </li></ul>Acknowledging JISC
  5. 5. <ul><li>JISC corporate standard text: </li></ul><ul><li>“ JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.” </li></ul>Acknowledging JISC
  6. 6. Programme colours
  7. 7. <ul><li>Reflects our name and visual identity values </li></ul><ul><li>Must not be redrawn or modified in any way. </li></ul><ul><li>Always use an approved version. </li></ul>The JISC Logo
  8. 8. The JISC Logo: Incorrect use
  9. 9. <ul><li>All press releases must go to the JISC News and Press Team </li></ul><ul><li>Rebecca O’Brien, </li></ul>News items
  10. 10. <ul><li>Co-ordination of JISC presence at national events </li></ul><ul><li>Guidelines on event organisation </li></ul><ul><li>List of external suppliers eg. event management companies </li></ul><ul><li>Events materials eg. stands and sidewinders </li></ul><ul><li>Advice and guidance on event organisation </li></ul><ul><ul><li>Grace Porter, </li></ul></ul>Events
  11. 11. Examples of display stands Large pop-up Banner
  12. 12. <ul><li>JISC publications </li></ul><ul><li>Projects welcome to contribute to JISC publications eg. JISC inform </li></ul><ul><li>Available for project staff to order (5 days notice) </li></ul><ul><li>Publication orders, </li></ul><ul><li>Advice and guidance on producing your own publications </li></ul><ul><ul><li>Amy Butterworth, </li></ul></ul>Print
  13. 13. <ul><li>Include JISC branding </li></ul><ul><li>High quality design, accessibility, usability and content </li></ul><ul><li>Web advice and guidance </li></ul><ul><ul><li>Ben Whitehouse, </li></ul></ul>Web
  14. 14. <ul><li>Brief sentence describing JISC's involvement </li></ul><ul><li>JISC logo on the project homepage </li></ul><ul><li>Links in the text to the Digitisation Programme page and the JISC website homepage </li></ul>Project web page example
  15. 15. Project Communications & Marketing Workshop <ul><li>Increase your understanding and practical application of competitive communications, branding and marketing initiatives specific to your project. </li></ul><ul><li>Examine how to maximise the benefits of working with JISC’s communications support and brand guidelines. </li></ul><ul><li>Enable you to develop an enhanced profile of your project among critical target stakeholder groups. </li></ul><ul><li>The seminar will be highly interactive, with practical input from delegates at each stage of the day and a focus on discussions and action planning to support future marketing planning and development. </li></ul>
  16. 16. <ul><li>Jane Charlton, Comunications Co-ordinator </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 (0)776 017 3223 </li></ul>Contact details