Social Media - The Modern Golf ProfessionalPresentation Transcript
social marketing market your golf business using the internet
an easy formula. a simple way to look at your marketing plan + = Sustainable growth website social media A Website is ADMIN generated – the content is 100% controlled. Social Media is USER generated - the content is NOT 100% controlled.
social media requires strategy. lets get social with social media Long Term & Short Term Advantages Continually exposes customers to your brand Quick sales / opportunities Builds a Community Builds trust and credibility with your customers “Grass Roots” feel This is where your customers are located “Word of Mouth” The cream will rise to the top – good service / good reviews Should be seen as an addition to your current marketing plan, not INSTEAD of your current marketing plan
your website is a hub. “houston…we have no problems here” Websites Provide A Professional Appearance A Place where customers EXPECT to find useful information Is your “Digital Representation” Directly reflects your physical business Makes Business Sense SEO – Search Engine Optimization Provides a service to your new & existing customers No longer an option Marketing “Command Center” Look at the websites you use – TaylorMade Golf / Titleist A Better Web Today Fast. Easy. Affordable. User Friendly.
why? ride the social media monster “Go to the People” This is where the people – customers are! Facebook has over 500 million users. We guarantee that your customers are on. What do the stats say? wwww.facebook.com is the #1 most visited website www.youtube.com is #3 www.twitter.com is #8 Word of Mouth Join the conversation. Your customers are talking. Listen. Search Engines Rankings from social media help your website
the fab five. the most popular (& most useful) kids on the block
facebook. social community Post Updates on Lessons Tournaments Outings Course Condition
twitter. micro blogging Post Timely Updates on Sales Available Tee Times Reduced Rates Lesson Specials
linkedin. professional networking Connect with Industry Company Information Post Jobs Collaborate with Co-Workers
you tube. video sharing Great for Instructors Videos Available Globally Increase Website Traffic Enhance Your Product
blog. web log Keeps Your Product Current Connect to Your Customers User Interactive Forums
some helpful tips. you’re damned if you do & you’re damned if you don’t Don’t Don’t rush into it - devise a plan before you start a page that gets updated only once. “Shiny New Object Syndrome.” Don’t be afraid to share all kinds of info. Your business will become more transparent. Do Do interact quickly! Do realize this is not a quick way to get 100 customers. It won’t happen overnight. Do educate yourself. Don’t be afraid to ask for help. Do get a professional website that you can update.
now what? a social media getting started road map Organize Your Staff Golf Professionals wear many hats – marketing is a big one! Can you update it yourself? Maybe along with an assistant? This needs to be treated as important business Embrace this technology. It makes smart business sense Get Your Website Straight If you can’t update your website – you’re in trouble If your website looks awful – you’re in trouble Get a Facebook Account for your Business Easy. Fast. Essential Create a Twitter Account Easy. Fast. Have Fun! These are exciting new mediums for bringing in and maintaining a customer base.
stay connected. pga professionals working for pga professionals watch this online: http://www.golfwebdesign.com/pgaseminar web: www.golfwebdesign.com e-mail: email@example.com phone: 650.469.3255