Social Media - The Modern Golf Professional


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Social Media - The Modern Golf Professional

  1. 1. social marketing<br />market your golf business using the internet<br />
  2. 2. an easy formula.<br />a simple way to look at your marketing plan<br />+<br />=<br />Sustainable growth<br />website<br />social media<br />A Website is ADMIN generated – the content is 100% controlled.<br />Social Media is USER generated - the content is NOT 100% controlled.<br />
  3. 3. social media requires strategy.<br />lets get social with social media<br />Long Term & Short Term Advantages<br />Continually exposes customers to your brand<br />Quick sales / opportunities<br />Builds a Community<br />Builds trust and credibility with your customers<br />“Grass Roots” feel<br />This is where your customers are located<br />“Word of Mouth”<br />The cream will rise to the top – good service / good reviews<br />Should be seen as an addition to your current marketing plan,<br />not INSTEAD of your current marketing plan<br />
  4. 4. your website is a hub.<br />“houston…we have no problems here”<br />Websites Provide A Professional Appearance<br />A Place where customers EXPECT to find useful information<br />Is your “Digital Representation” <br />Directly reflects your physical business<br />Makes Business Sense<br />SEO – Search Engine Optimization<br />Provides a service to your new & existing customers<br />No longer an option<br />Marketing “Command Center”<br />Look at the websites you use – TaylorMade Golf / Titleist<br />A Better Web Today<br />Fast. Easy. Affordable. User Friendly.<br />
  5. 5. why?<br />ride the social media monster<br />“Go to the People”<br />This is where the people – customers are!<br />Facebook has over 500 million users. We guarantee that your customers are on.<br />What do the stats say?<br /> is the #1 most visited website<br /> is #3<br /> is #8<br />Word of Mouth<br />Join the conversation.<br />Your customers are talking. Listen.<br />Search Engines<br />Rankings from social media help your website<br />
  6. 6. the fab five.<br />the most popular (& most useful) kids on the block<br />
  7. 7. facebook.<br />social community<br />Post Updates on Lessons<br />Tournaments<br />Outings<br />Course Condition<br />
  8. 8. twitter.<br />micro blogging<br />Post Timely Updates on Sales<br />Available Tee Times<br />Reduced Rates<br />Lesson Specials<br />
  9. 9. linkedin.<br />professional networking<br />Connect with Industry<br />Company Information <br />Post Jobs<br />Collaborate with Co-Workers<br />
  10. 10. you tube.<br />video sharing<br />Great for Instructors<br />Videos Available Globally Increase Website Traffic<br />Enhance Your Product<br />
  11. 11. blog.<br />web log<br />Keeps Your Product Current<br />Connect to Your Customers<br />User Interactive<br />Forums<br />
  12. 12. some helpful tips.<br />you’re damned if you do & you’re damned if you don’t<br />Don’t<br />Don’t rush into it - devise a plan before you start a page that gets updated only once.<br />“Shiny New Object Syndrome.”<br />Don’t be afraid to share all kinds of info. Your business will become more transparent.<br />Do<br />Do interact quickly! <br />Do realize this is not a quick way to get 100 customers. It won’t happen overnight.<br />Do educate yourself. <br />Don’t be afraid to ask for help.<br />Do get a professional website that you can update.<br />
  13. 13. now what?<br />a social media getting started road map<br />Organize Your Staff<br />Golf Professionals wear many hats – marketing is a big one!<br />Can you update it yourself? Maybe along with an assistant?<br />This needs to be treated as important business<br />Embrace this technology. It makes smart business sense<br />Get Your Website Straight<br />If you can’t update your website – you’re in trouble<br />If your website looks awful – you’re in trouble<br />Get a Facebook Account for your Business<br />Easy. Fast. Essential<br />Create a Twitter Account<br />Easy. Fast.<br />Have Fun!<br />These are exciting new mediums for bringing in and maintaining a customer base.<br />
  14. 14. stay connected.<br />pga professionals working for pga professionals<br />watch this online:<br /><br />web:<br />e-mail:<br />phone: 650.469.3255<br />