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Social Media - The Modern Golf Professional
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Transcript

  • 1. social marketing
    market your golf business using the internet
  • 2. an easy formula.
    a simple way to look at your marketing plan
    +
    =
    Sustainable growth
    website
    social media
    A Website is ADMIN generated – the content is 100% controlled.
    Social Media is USER generated - the content is NOT 100% controlled.
  • 3. social media requires strategy.
    lets get social with social media
    Long Term & Short Term Advantages
    Continually exposes customers to your brand
    Quick sales / opportunities
    Builds a Community
    Builds trust and credibility with your customers
    “Grass Roots” feel
    This is where your customers are located
    “Word of Mouth”
    The cream will rise to the top – good service / good reviews
    Should be seen as an addition to your current marketing plan,
    not INSTEAD of your current marketing plan
  • 4. your website is a hub.
    “houston…we have no problems here”
    Websites Provide A Professional Appearance
    A Place where customers EXPECT to find useful information
    Is your “Digital Representation”
    Directly reflects your physical business
    Makes Business Sense
    SEO – Search Engine Optimization
    Provides a service to your new & existing customers
    No longer an option
    Marketing “Command Center”
    Look at the websites you use – TaylorMade Golf / Titleist
    A Better Web Today
    Fast. Easy. Affordable. User Friendly.
  • 5. why?
    ride the social media monster
    “Go to the People”
    This is where the people – customers are!
    Facebook has over 500 million users. We guarantee that your customers are on.
    What do the stats say?
    wwww.facebook.com is the #1 most visited website
    www.youtube.com is #3
    www.twitter.com is #8
    Word of Mouth
    Join the conversation.
    Your customers are talking. Listen.
    Search Engines
    Rankings from social media help your website
  • 6. the fab five.
    the most popular (& most useful) kids on the block
  • 7. facebook.
    social community
    Post Updates on Lessons
    Tournaments
    Outings
    Course Condition
  • 8. twitter.
    micro blogging
    Post Timely Updates on Sales
    Available Tee Times
    Reduced Rates
    Lesson Specials
  • 9. linkedin.
    professional networking
    Connect with Industry
    Company Information
    Post Jobs
    Collaborate with Co-Workers
  • 10. you tube.
    video sharing
    Great for Instructors
    Videos Available Globally Increase Website Traffic
    Enhance Your Product
  • 11. blog.
    web log
    Keeps Your Product Current
    Connect to Your Customers
    User Interactive
    Forums
  • 12. some helpful tips.
    you’re damned if you do & you’re damned if you don’t
    Don’t
    Don’t rush into it - devise a plan before you start a page that gets updated only once.
    “Shiny New Object Syndrome.”
    Don’t be afraid to share all kinds of info. Your business will become more transparent.
    Do
    Do interact quickly!
    Do realize this is not a quick way to get 100 customers. It won’t happen overnight.
    Do educate yourself.
    Don’t be afraid to ask for help.
    Do get a professional website that you can update.
  • 13. now what?
    a social media getting started road map
    Organize Your Staff
    Golf Professionals wear many hats – marketing is a big one!
    Can you update it yourself? Maybe along with an assistant?
    This needs to be treated as important business
    Embrace this technology. It makes smart business sense
    Get Your Website Straight
    If you can’t update your website – you’re in trouble
    If your website looks awful – you’re in trouble
    Get a Facebook Account for your Business
    Easy. Fast. Essential
    Create a Twitter Account
    Easy. Fast.
    Have Fun!
    These are exciting new mediums for bringing in and maintaining a customer base.
  • 14. stay connected.
    pga professionals working for pga professionals
    watch this online:
    http://www.golfwebdesign.com/pgaseminar
    web: www.golfwebdesign.com
    e-mail: info@golfwebdesign.com
    phone: 650.469.3255