Social business web 3.0

You Wanted To Know About Social Business W b 3 0? S i l B i Web 3.0? Felix Lee Project Director Lee, Catalyst Connector CRM Business Revolution 2010, Singapore Felix.Lee@CatalystOrigin.com www.CatalystConnector.com Felix.Lee@CatalystOrigin.com

In the beginning… There was… Felix.Lee@CatalystOrigin.com

the social network Five years ago, no one had ever heard of it. Felix.Lee@CatalystOrigin.com

the social network Ten years from now, no one will know how we ever lived without it. Felix.Lee@CatalystOrigin.com

the future is here Now, with the click of a button, Felix.Lee@CatalystOrigin.com

the future is here Now, with the click of a button, there’s a smarter way to steal, swop and rent id d identities. i i Felix.Lee@CatalystOrigin.com

still Identity theft is the fastest growing crime on the Internet. You should really be careful about who you share your business, or bed with. Winning trust is not a science science. It is an art. Javelin Strategies reports that incidences of the crime increased by 11% from 2008 to 2009 altering the lives of 11 million Americans, which means one in every 20 Americans risks being a victim this year. Felix.Lee@CatalystOrigin.com

• Fastest growing sector for Internet use is communities g g (5.4% in a year) • Member communities reach more internet users (66.8%) than (66 8%) th email (65.1%)* il (65 1%)* • By 2010 over 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes** *(Nielsen “Global Faces on Networked Places”) ** (Gartner Group – “Business Impact of Social Computing on CRM) Felix.Lee@CatalystOrigin.com

Social Business is The Power of One Felix.Lee@CatalystOrigin.com

Elements of the Social Universe Relationships Reputation Conversation Groups Persona Sharing UGC Collaboration Actions Presence Felix.Lee@CatalystOrigin.com

Felix.Lee@CatalystOrigin.com

Social Your Business! Felix.Lee@CatalystOrigin.com

Back To CRM School Felix.Lee@CatalystOrigin.com

The Customer is Managing your eBrand Felix.Lee@CatalystOrigin.com

eBranding? What’s That? I co-create I like. the I’ve got I like! experience the music! I AM the music! tweet I’m buying I think he his music needs right now… cough mixture retweet Felix.Lee@CatalystOrigin.com

Who are you? Felix.Lee@CatalystOrigin.com

Social sharing + Tagging + Viral sharing + Social News Creation + g gg g g Analytics Felix.Lee@CatalystOrigin.com

Open Innovation & the Flat Earth Felix.Lee@CatalystOrigin.com

Open Innovation… “A crowd of decentralized A people working to solve a problem on their own without any central effort to guide them, come up with them better solutions, rather than a top down driven solution ” top-down solution. Suroweicki Felix.Lee@CatalystOrigin.com

…is crowd sourcing crowd-sourcing Diversity reduces groupthink. Di it d thi k Groupthink works by shielding members from • Cog Cognitive Diversity e es y outs de opinions outside op o s • Independence • Decentralization • Easy Aggregation People assume that groups know what they are doing = Leads to herd behavior Felix.Lee@CatalystOrigin.com

sCRM is a mindset Felix.Lee@CatalystOrigin.com

To Do List Felix.Lee@CatalystOrigin.com

Tech Shopping List [SCRM] Felix.Lee@CatalystOrigin.com

Estimated Timeframe To Reach Your Communities 60 12 48 days wks hrs 21 8 days wks 24 hrs Time to Average time g Time between establish to deploy and transaction and SCRM policy engage clients order delivery Felix.Lee@CatalystOrigin.com

Loyalty has a Boss y y who earns creds Felix.Lee@CatalystOrigin.com

Loyalty is Earned…Continually Earned Continually  NNewsbites good enough t t bit d h to tweet [140] t  Design for selfishness, not altruism  Encourage personal expressions of art, prose, crits, as content threaders.  Allow for “escape activities” like games, gossip, lurking, lurking hit and runs runs.  3-click sign-up and sign-in  Rewards should be both virtual and real world  Use Longtail techniques and ideas used to germinate and sustain actionable interest Felix.Lee@CatalystOrigin.com

Shared Experiences = viral memories Focus Plan a cross-country treasure hunt Here! H ! Customer Experience UGC Maps Event Hotel Reservations Data Content Locator Not Here Felix.Lee@CatalystOrigin.com

Not only do you have to contend with the rest of the world, your own organization is yet another social challenge in itself! Felix.Lee@CatalystOrigin.com

The Road Ahead Felix.Lee@CatalystOrigin.com

Love me, Love My Phone… Felix.Lee@CatalystOrigin.com

Don t Don’t Give Up! Felix.Lee@CatalystOrigin.com

Felix Lee, Project Director CatalystConnector.com CRM Business Revolution 2010, Singapore Felix.Lee@CatalystOrigin.com Collaborate. Felix.Lee@CatalystOrigin.com Co-Market Co-Venture.

Social business web 3.0

by goldzerg on Oct 21, 2010

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Social business web 3.0 — Presentation Transcript