1. Seth Goldstein
President/Creative Director
Goldstein Media LLC

2. Goldstein Media LLC
(215) 352-5216
information@goldsteinmedia.com
@goldsteinmedia
© 2011 Copyright All Rights Reserved

3. Seth Goldstein
Email: sgoldstein@goldsteinmedia.com
Google+: SethGoldstein.me
Twitter: @sethgoldstein
Facebook: sethmgoldstein
Youtube: goldsteinmedia/A2SMOfficial

4.  A way to connect people together
via the Internet who have similar
interests and want to share their
thoughts and ideas
 A way to stay connected
 With family
 With friends
 With brands and companies

5.  Humans are very social animals
 Humans connect to thoughts and
ideas that they agree with
 Brands on Social Media need to
tap into this sentiment
 Brands need to provide value to
their customers not only in their
products but in the information
they give.

7.  Brands on Social Media need to
focus on a few different things
 What message are they trying to convey
to their fans
 What are their goals for being on Social
Media
 Customer Service
 Brand Knowledge and Reach
 Promotional
 Transactional

8.  Where are your customers hanging
out online?
 Just like traditional media you need
to put your message in the right
place… in front of the right people.
 A message is only worthwhile if the
people it is meant to reach are
seeing it

9. There might be more than one Social Network that works for your brand.

10.  The FIRST social network
 You own your content and control
the experience
 Should blend nicely with your site
 Similar style, navigation and navigation to
your main site is important
 Hosting your own blog on your server
allows for more ease of use and flexibility
 Can and should be connected to
other social networks
 Long form content starts here
 Best way to convey your message
 Put content here and link back to it
from the other networks

11.  More than 750 MILLION users.
 Families connect with each other, share
photos, send messages and keep in
touch
 Friends stay in touch with old
classmates, work friends, travel
companions and other people they
have met in their travels
 Business owners network with one
another
 Businesses can use pages to connect
with customers
 A great way to build brand recognition
 A great way to interact with both
potential and current customers

12.  200 Million Users
 Short form messages 140 characters
maximum
 Great way for people to share links and
breaking news
 Quick text message like way to keep up
with friends and share ideas
 Great for corporate news, events,
promotions, deals
 Amazing for customer service and client
relations
 Comcast via @comcastcares has turned around
its once horrid customer service reputation by
utilizing Twitter
 A more technical audience

13.  120 Million Users
 Used for business networking
 Great for finding talent and looking for
jobs
 Completely business-centric
 Often treated as an online resume
 Basic Useful Features
 Groups offer more specific/targeted ways to
discuss issues and topics
 Many organizations have groups that allow for
a targeted discussion about the organization
and associated ideas
 Topic driven groups allow for a more broad
discussion
 Answers allows people to ask questions and
share their knowledge by answering questions
 Great for building reputation as a thought
leader
 Company Profiles allow corporate entities to
share updates and company news

14.  More than 50 Million Users (in less than
half a year)
 The new kid on the block
 Google’s 3nd attempt to get social
 Google Buzz and Twitter clone was plagued from
the start
 Slated to be shut down
 YouTube (to be discussed later) is a huge success,
but an acquisition by Google
 Innovative features
 Circles all for an easy click and drag approach to
organizing who your connected to and how you
share
 Hangouts allow up to 10 people to video chat in
realtime
 This alone has revolutionized how people
interact
 The Stream is not original but the ability for
threaded conversations allows for easier and
longer conversations about each post
 Hashtags and Search both allow for easy searching
on topics
 Large Amount of 3rd Party Browser Plugins allow
for the tweaking of the system for each individual
user’s needs
 Better Privacy Controls allow users to know how
public or private their interactions are
 Business profiles are being rolled out
 Real names are required

15.  490 Million Users
 Second largest search engine after
Google (its parent company
 Video sharing
 Branding ideas:
 Great place to do promotional videos for
products, services, company
 Tutorials/How-To Videos are very popular
 Interviews with important figures in your
company
 Creative videos (Viral) that will cause people
to want to share them across the Web
 Different types of style work
differently on YouTube
 Not all successful videos on YouTube are
professional an polished
 The video style should be determined by the
message being conveyed

17.  Keep all your long form content
here
 Connect your blog feed to your
other accounts
 Via Twitterfeed connect your Blogs RSS to
Facebook and Twitter for quick and easy
syndication
 Post your YouTube videos here
with descriptions on the substance
of each video
 Install a comment management
system to control and moderate
comments
 Disqus or Intense Debate are two great
services
 Install the various Social Media
widgets on your sidebar for quick
interaction with your audience on
the other platforms

18.  Facebook
 Keep your personal profile and your
corporate page separate
 Come up with a editorial schedule for
posting on the corporate page
 Be sure to respond to any interaction on
the page
 Design a custom welcome page with a
clear call-to-action (newsletter signup,
“Liking” the page, etc.)
 Put up a relevant logo
 Connect your blog feed to your Facebook
stream
 Link to your YouTube videos
 Engage!

19.  Follow industry leaders
 Follow people who you know
 Run searches on terms related to your business
 Use 3rd party apps to help with engagement
 Hootsuite
 Cotweet
 Tweetdeck
 Seesmic
 Design a custom background for your Twitter
page that points your audience to your other
profiles/pages on Social Media and the Web
 Build a custom URL shortener to allow for better
link tracking and brand recognition
 This can be used across mediums
 Come up with an editorial schedule to make sure
you tweek on a regular basis
 Be cognizant of not being to “salesy”
 Be genuine, contribute to the converstation
 It’s not about the sale, it’s about the relationship

20.  Be sure to post your blog articles
here
 Remember to be professional and
only post items that are relevant to
your business or topics that are
business related
 Setup a group on a relevant topic
your business is involved in
 Be sure to assign someone to moderate
and engage the community
 Answer question in the Q&A
section
 Find colleagues, business
associates and industry leaders
 Technically they should be someone you
know in some way
 Though there are reasons to link to
people that you might not have been
connected to before
 Setup a corporate profile and
engage people that are relevant to
your brand

21.  The network is still new
 Find people with similar
interests
 Join Hangouts that are on
topics that are relevant to your
interests or those of your
company
 Avoid being “salesy” and opt
for being more of a brand
ambassador and contribute to
the converstation
 Keep your profile about
you, not your company.
 Use your real name
 Highlight how you interact with your
company and brand (Your role)
 Be cautiously personal
 Share some personal
feelings, ideas, events
 Be sure to keep them appropriate
and not to revealing

22.  Let’s look at some different styles
of YouTube Videos
 The Vaynerchuk
 The Brogan
 The Suit
 The Candid
 The Viral

28.  To get the most out of Social Media
you need to engage
 It is not always about the sale
 It is about the relationship
 Customer Services lends itself well
to Social Media
 Sharing information and ideas will
grow your network
 Branding your Social Media
outposts is VERY important
 Set goals and stick to them

29. Scan to add Seth to your phonebook