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090522品牌是溝通的結果

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    090522品牌是溝通的結果 - Presentation Transcript

    1. 品牌是溝通的結果
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    69. 5-5
      • 設計三原則
        • Beautiful
        • Functional
        • Have a story
      • 深度優先思考模式 ：專注、集中思考、框框內思考
      • 廣度優先思考模式 ：
      • 左腦是 awareess 、右腦是詮釋（ positioning ）
      • 鐘型曲線的解構是很重要的
      • 以彩虹的顏色，讓受訪者選擇，結果發現每種顏色都有人喜歡，我最喜歡的顏色，一定有人最討厭
      • 深度優先設計產品讓人信，寬度優先設計產品讓人愛
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    SlideShare Zeitgeist 2009

    + Jean ChowJean Chow Nominate

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