Isa News Sept Oct2007


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Isa News Sept Oct2007

  1. 1. Special VOL. 4, NO. 5 SEPTEMBER/OCTOBER 2007 Celebration Edition “I Choose to Live!” One bus driver’s amazing journey ISAKIDS ESSENTIALS The most complete children’s multivitamin Making a “G’day” Even Better IsaBody Challenge Winners The opening of Real life transformations Australia and New Zealand
  2. 2. Adventures in Paradise Contest July 9 - December 30, 2007 7-day Caribbean Cruise! Earn an Adventure in Paradise! Every two weeks Isagenix will award the top point earner for the preceding two-week period with a 7-day cruise for two to the Caribbean, scheduled for March 2 - 9, 2008. Grand Prize Adventures in Paradise cruise vacations for two will also be awarded to the top 10 point earners for the entire contest period. Win Cash $100 awarded every week to the top 10 point earners for the week. Every Associate Can Win Accumulate 25-49 points and receive a 10-pack of Success from Home magazines to further build your business. Accumulate 50-74 points and receive two 10-packs of Success from Home magazines. Accumulate 75 or more points during the contest period and receive a 30 GB Apple iPod that can be loaded with Isagenix audio and video clips. How to Earn Points During the contest period, you’ll earn points each time one of your personally enrolled Associates advances in rank, and for each optional Product Introduction Pak purchased by your new, personally enrolled Associates. Rank Advancements n Promote Consultant 2 points Contest Rules n Promote Star Consultant 2 points • Contest available to all Active Independent Isagenix Associates. n Promote Executive 4 points • Points awarded to personal enrolling Associate during contest period. Product Paks and Systems • Due to timing of the contest announcement, the first contest period for the vacation award is July 9–31, 2007. The first contest period for cash awards is August 1–12, 2007. n Mars Venus Wellness Solution 1 point • The second contest period for the vacation award is August 1–19, 2007. n Ionix Supreme 5-Pak Case 1 point • Final vacation award contest period is December 10–30, 2007. n IsaDermix Skin Renewal System 1 point • Final cash award week contest period December 24–30, 2007. n Total Health and Wellness System 1 point • All other weeks will be from Sunday midnight to the following Sunday midnight (EST). • To qualify for the Adventures in Paradise Contest you must accumulate a minimum of 10 points. n Cleansing & Fat Burning System • Only one cruise vacation awarded per Associate position. (9-day supply) 1 point • Cruise vacation scheduled March 2–9, 2008. (30-day supply) 2 points • Non-transferable. n President’s Pak 4 points • Airfare not included. © 2007 Isagenix. All rights reserved. Se p T ember / O C TO ber 2007 ISAnews
  3. 3. Isagenix—A Responsible Company As I reminisce about Isagenix’s past and look to the future, I feel a great sense of pride that we are building such a responsible company. • A company responsible to the people it serves and supports • A company responsible for changing the lives of hundreds of thousands—and soon to be millions • A company responsible for giving people back their health and vitality • A company responsible for allowing people the freedom to weigh what they want to weigh • A company responsible for helping families enjoy financial freedom—even helping some to become millionaires • A company responsible for giving hope and opportunity to abused children through its contributions to Childhelp® • A company responsible for supporting teamwork and personal development Isagenix is, indeed, becoming something special, and it is all of you who are responsible. Your partner in success, Jim Coover President and CEO Turn Passion into Action As I reflect back on our amazing 2007 “Changing Lives” Celebration, I witnessed more than 3,000 Isagenix Associates on fire about our products, wealth-building plan and vision. The stories are coming in about our new products. Everyone loves them! Now is the time to take that passionate energy and take massive action. Go back to all your team members and set goals with them. Ask your team: Who will be an Ex- ecutive? Who will go to 1-Star Golden Circle? Who will take the leap to 2-Star, 3-Star, 4-Star? Spend time and develop a game plan. How many Suc- { cess from Home magazines will you share this week? How many Chicken Soup for the Healthy Soul samplers will you share? And how many of our brochures, newsletters, CDs and other sales tools will you hand out? Create urgency when you follow up. Your enthusiasm will become infectious, and your team will grow by leaps and bounds. We have something so special with Isagenix. We need We have something so special with Isagenix. We need to share it { to share it with the world. with the world. Thank you for your commitment to impact world – Kathy Coover health. Kathy Coover Executive Vice President ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 1
  4. 4. Upcoming Events Register online in your Back Office Regional/Burnaby, BC Regional/Los Angeles Editorial Board September 7-8 September 21-22 Jim and Kathy Coover, Jim Pierce, Liz Harvey, Rick Despain Reach for the Summit/ Mastering the Stage/Phoenix Managing Editor Hong Kong October 3-4 Jeffery E. Pizzino September 23 Isagenix University/Phoenix Copy Editor Pre-Launch/Brisbane & Sydney, October 5-7 David Despain Australia Isagenix University/Phoenix Staff Writers September 28-29 November 2-4 David Despain, Staci Hauk, Jeffery E. Pizzino Graphic Design Regional/Salt Lake City Enlightened Training Kelly Christiansen, Magdalena Weinkein September 28-29 Circle/Phoenix Photography Regional/San Francisco November 27-30 Reggie Henkart September 29-30 Contributing Writers Jim and Kathy Coover, Larry Lantieri, Schedule subject to change. David Wood, Joel Bikman, Larne Antrim, Andrea Henkart, Psy.D.(c) See your Back Office for most up-to-date list. Send comments, story suggestions to Company Contacts IsaNews is published by Isagenix for Isagenix Independent Associates Toll-Free Order Line E-mail Addresses and Preferred Customers. 877-877-8111 Customer Service ©2007 Isagenix. All rights reserved. Hours: M- F 6 a .m. - 6 p. m . 2225 S. Price Rd. • Chandler, AZ 85286 USA PDST* 3/11/07 - 11/3/07 The statements in this publication have not been evaluated Event inquiries by the Food and Drug Administration. These products are Hours : M- F 5 a .m. - 5 p. m . not intended to diagnose, treat, cure or prevent any disease. PST* 11/4/07 - 3/8/08 Earning levels for Isagenix Independent Associates that appear in this publication should not be construed as representative of fixed or Customer Service IsaNews (story suggestions, comments) typical income earned with an Isagenix business, nor are they intended to represent that other Associates will eventually achieve the same level English 480-889-5777 of income. Income level achievements are dependent upon individual business skills, personal ambition, timing, commitment, activity and demographic factors. Chinese 480-889-5755 IsaLeads support French 480-889-5766 Spanish 480-889-5788 News media queries Fax 480-726-8751 Returns 480-889-5749 Product, doctor questions Live Weekly Conference Calls Conference Calls 620-294-3000 6107# Success stories Corporate Update: 7 p.m. (PT) Tuesdays Product Training: 6 p.m. (PT) Thursdays World Headquarters Tours in Chandler, Business Training: 9 a.m. (PT) Saturdays Ariz., are Fridays at 11:30 a.m. * Arizona, where Isagenix is headquartered, Set Yourself Free: 6:20 p.m. (PT) Tuesdays does not observe Daylight Saving Time, but For reservations call: 480-889-5747, ext. 0 Spanish SYF: 5 p.m. (PT) Mondays always remains Mountain Standard Time. Life Changing! Isagenix Athletic Apparel a Hit A common theme emerged from my interviews with Associates at Celebration Custom high-end workout suits, Dri-Fit golf shirts, capris, 2007. It was this: If you’re serious about and more attracted many buyers at Celebration 2007’s your Isagenix business, you need to be at “World of Isagenix Store.” The popular collection, created Celebration. Period. Hope you enjoy our by designer Brian Hill from Femme Athletic, will continue event coverage in this issue. See you there to be available at Isagenix Universities and other events. next year. Jeffery E. Pizzino To order Celebration 2007 photographs, visit Director of Corporate Communications IsaNews Managing Editor 2 Se p T ember / O C TO ber 2007 ISAnews
  5. 5. Table of Contents 4-7 1 CEO Message: Isagenix — A Responsible Company 1 Kathy Coover – Turn Passion into Action 4-7 COVER STORY: Lives Changed at Celebration 2007 7 New IsaDermix Hand & Body Hydrating Cream 12-13 8 Breakout Session: Building Awesome Teams 9 Breakout Session: Making the Comp Plan Simple 10 Breakout Session: Steps to Presentation Success 11 Breakout Session: The Magic of Creating Business Partners 14 11 Bonjour Quebec, Nova Scotia and New Brunswick 12-13 IsaBody Challenge Winners Wow Audience 13 Chicken Soup Goes A Long Way 14 Australia and New Zealand Expansion 15 Mark Macey’s Amazing Journey 16 16 Don Nooner Nets Funds for Childhelp 17 Childhelp® Concert Rocks Mandalay 18 Dr. Wheeler Introduces IsaKids 19 Success from Home Magazine Features Isagenix 18 20 Health Experts Answer Product Questions 21 Tons of Weight Loss 21 Family of Four 329 Pounds Lighter 23 22 Athletes Powered By Isagenix 23 John Gray Discusses Relationship Success 23 Mars Venus IsaCookies 24 Lenny’s Commitment to Greatness 24 25 David Wood Reflects on Celebration 26-28 Awards and Recognition 29 New Products and Sales Tools Cover: Mark Macey accepts the IsaBody grand prize from Jim and Kathy Coover at Celebration 2007. 25 ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 3
  6. 6. Celebration 2007 Delivers On Promise to Change Lives Jim Coover strolls through the audience to hear the L amazing ways Isagenix is changing lives, worldwide. ife transformations witnessed firsthand… ready-to-use business-building tips… inspiration from millionaires… Celebration’s Top 10 List introduction of new sales tools and products… recommit- ment to success… passion renewed… 1. Australia and New Zealand launch These were just some of the benefits Isagenix Associates (Page 14) received at the recently concluded 2007 “Changing Lives” 2. New IsaKids Essentials (Page 18) Celebration. 3. New IsaDermix Hand & Body Hy- Indeed, the real winners in Las Vegas Aug. 5-7 were the drating Cream (Page 7) 3,200 Associates who made the choice to attend the 2007 Cel- 4. Lenny Evans raises the (re)bar and ebration at Mandalay Bay Resort and Casino in Las Vegas. nearly 4,000 tickets sold for Cel- Did this event impact Associates’ lives? Is attending Cel- ebration 2008 (Page 24) ebration a “must-do” item for anyone serious about taking 5. IsaBody Challenge finalists receive their business and their team’s to the next level? Well, if the $$ (Pages 12-13) nearly 4,000 tickets already sold for the 2008 “Commitment 6. Don Nooner helps raise thousands to Greatness” Celebration is any indication, the answer is a for Childhelp (Page 16) resounding “YES!” 7. John Gray entertains with relation- Celebration 2007 left no doubt in Associates’ minds of Is- ship trials and tribulations (Page 23) agenix’s ability to change lives and motivate individuals to 8. Isagenix featured in Success from greatness. Home magazine (Page 19) “We have extraordinary products, and we’re taking them to 9. A new version of Chicken Soup for the world,” said President and CEO Jim Coover. “If there was the Healthy Soul sampler released doubt in any attendee’s mind about how incredible Isagenix’s (Page 13) cleansing, nutrition, skincare and wealth systems really are, it 10. Athletes and 100-Pound Club prove was erased at our Celebration.” Isagenix is powerful Executive Vice President Kathy Coover added, “Our prod- ucts and the Associates who share them every day are chang- ing so many lives. We’re well on our way to impacting world health. This Celebration was just the beginning; we have so much to look forward to.” Sunday The master of ceremonies, Executive Training Consultant David Wood, left little question about whether or not Cel- ebration 2007 would whole-heartedly shape each attendee. Jimmy Smith and David Wood discuss why Isagenix is the perfect vehicle for creating a “You’ve already made the commitment to be here,” said Da- family business. vid. “To get 100 percent from Isagenix, we must all put in 100 percent for the entire Celebration.” 4 Se p T ember / O C TO ber 2007 ISAnews
  7. 7. Above: Jim and Kathy Coover (as Superman and Wonder Woman) pose with bodybuilders on stage. Left: Associates get in line—a conga line—to hear about Isagenix innovations. First to come up were Co-founders “John had love in his heart when he He spoke of key Isagenix sales mile- Jim and Kathy, welcomed by a resound- created Isagenix products,” said Jim stones, product and sales tool introduc- ing round of applause. Coover. “Kathy and I had love in our tions, branding milestones, and open- hearts when we decided to join him. ing of new markets worldwide—as well A Family Company, First and And we know you have love in your as video footage of prior Celebrations. Foremost hearts when you share Isagenix with He also acknowledged top-producing The couple shared their wish to ex- others. Together, we’ve created some- Associates and additions to the man- tend Isagenix’s future to all families in thing special, something we can all be agement team who delivered notable the audience. “We use the term fam- proud of.” help along the way. ily of Associates for many reasons,” The moment came to a close and a “We understand that every dollar fig- said Kathy. “Isagenix allows you to hush fell over the audience as Dream- ure mentioned here represents some- build your business with your family. cast entered the stage. With vivid col- one’s life,” he said. “Think of how many We have many family teams. And as a ors, amazing acrobatic ability and people have regained their health— mother I understand what it is like to heart-thumping music, the troupe dis- man, woman or child—or are fulfilling spend time away from people you love, played an amazing feat of teamwork. dreams through this vehicle of wealth.” and I want to acknowledge the sacrifice Speaking of Isagenix’s future, he said, you make.” “Everything we’ve done has prepared Focusing on her son Erik—who was us for this moment. Nothing’s going to in the audience—she said, “Jim and I stop us now.” love our own son so much. He has been so supportive. In fact, he’s here right Top Leadership now.” Many in the room would not have Kathy’s son Erik then walked on stage joined the company had it not been for and hugged his mother. He reflected to Isagenix’s greatest trailblazer, which is all, “I know how much my parents love why Jim introduced Isagenix top-in- Kathy Coover shares a poignant moment with you—I see it every day and night—and I her son Erik. come earner Jimmy Smith next. “This understand they’re changing the world man epitomizes leadership, commit- through Isagenix.” Five-Year Recap ment hard work, team attitude and loy- Jim took center stage afterward and “We’re just getting started,” Jim said alty,” Jim said. “He has been a beacon of introduced a pre-recorded message as he returned to forefront. The presi- light for all our leaders to follow.” from the “father of nutritional cleans- dent and CEO then shared five years of “I’m 79 years old, and I’m doing this ing.” Founder and Formulator John An- Isagenix’s amazing history. “We knew business,” said the former butcher. “I derson said, “I would have loved to be at then as we know now that our success is worked with my hands for more than 30 Celebration. Unfortunately, eye surgery based on developing leaders. Our lead- years. If I had gotten into this business has kept me from it. But I know Jim and ers are our foundation. And our first earlier, who knows where I’d be. I love Kathy have great plans for you. I’ve left ones shared Isagenix in living rooms working with my family.” this company in good hands.” and coffee shops.” ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 5
  8. 8. The cue led David to surprise Jimmy Rick announced the company’s new Chief Operations Officer Jim Pierce by bringing up his son and daughters, nutritional cleansing-focused Welcome opened, “My responsibility is to see that “the Butcherettes,” who shared the love Kit, Presentation Brochure, Have it All we create the scalable infrastructure they had for their father. DVD, Doctors Reveal... the Missing necessary to support a multi-billion Link CD, and an updated version of the dollar company,” he said. “My personal research, New products Chicken Soup for the Healthy Soul sam- mission is to protect the hundreds of and reformulations pler (Page 13). thousands of families that depend on Afterward, participants roared when In addition, Kathy continued to en- Isagenix.” Kathy Coover and million-dollar earner thrall the crowd with a publication A host of bodybuilders followed, all LeeAnn Jackson introduced an all-nat- guaranteed to be a powerful business- of which use and endorse the Isagenix ural, silky smooth addition to the IsaD- building tool—Success from Home mag- line of products as part of their training ermix line: the Hand & Body Hydrating azine. Director of Field Development routine. Jim and Kathy Coover, dressed Cream (Page 7). Larry Lantieri offered tips on how to as Superman and Wonder Woman, Chief Science Officer Bill Wheeler use the tool (Page 19). joined them. then launched Isagenix’s new children’s A beautiful Chinese dance and awards nutritional supplement, IsaKids Essen- ceremony followed. Commitment and Confirmation tials (Page 18). Director of Marketing Joel Bikman To complete the package, Kathy an- Monday then announced winners of the Isa- nounced the new IsaKids Nutrition On Monday morning, million-dollar Body Challenge (Page 12). Grand Prize System. earner Don Nooner became a Child- Winner Mark Macey, a Vancouver- based bus driver with seven children, took home $10,000 and participated in a $2,500 shopping spree in Las Vegas with the Coovers (Page 15). Then it was time for attendees to make their own commitment with David Wood. Lenny Evans led the way by prov- ing his own commitment (Page 24). A further confirmation of Isagenix’s growth was the 175 percent increase (from 160 to 280) from last year in new Carol Poon, Margaret Ip and Cathy Tsang (left to right) from Isagenix’s Hong Kong office enjoy mingling with North American Associates. Crystal Executives, honored Monday night at Isagenix’s Founders’ Gala. The New marketing materials help hero with his basketball free throw awards night followed. After the new product announce- fundraising event. He, along with the ments came the new marketing mate- generosity of Isagenix Associates and Tuesday rials, introduced by Vice President of executives, helped raise more than Hot, Hot, Hot Marketing Rick Despain. “Our market- $200,000 for Childhelp with an Al Jar- Celebration was at the heart of ing staff has now grown from three to reau fundraising concert (Pages 16-17). Tuesday morning’s general session as nearly 20, and we’ve been busy,” he said. Associates opened the event with a He then related the flood of inspiration powered by Isagenix conga line. The Caribbean flavor only and worked that came about from Is- The rest of Monday was filled with foreshadowed the announcement of agenix’s new position as world leader in a testament to the strength of Isagenix Isagenix’s Adventures in Paradise Con- nutritional cleansing. and its products. test. Hard-working Associates who “This is my second year coming. Last year’s Celebration drove me here again. This is a happy place to be. “You better make sure you’re here next year. It’s great for building your business. It’s a great product.” Linda Thomas, Calif. 6 Se p T ember / O C TO ber 2007 ISAnews
  9. 9. earn the most points July 9-Dec. 30 greater appeal when Jim Coover told will embark on a seven-day cruise to his personal story of struggling with the Caribbean islands (see inside front weight in years past. “I don’t often share cover). this story, but I want to today,” he said, Senior Vice President/Chief Market- showing never-before-released pictures ing Officer Liz Harvey announced the of his former, fuller self. new Sports Pak and Meal Replacement Then President of International Pak, designed to make it even easier to Operations Warren Te Brugge made of build a business (see inside back cover). the most anticipated announcements of It was then time to sit back and have the event: the official opening of New a good laugh as world-famous author of Zealand and Australia (Page 14). Men Are from Mars, Women Are from Commitment and goals closed Cele- Venus John Gray enlightened everyone bration 2007. However, Associates con- on building successful relationships tinued celebrating all through the night (Page 23). at Al Jarreau’s concert, Jimmy Smith’s party and hotel room events. Finale But most importantly, the celebration At the Tuesday afternoon final Cel- continued in the hearts of Associates as Top: top earners flood the stage and ramp up enthusiasm about the wonderful busi- ebration 2007 general session, 100- they returned home from Celebration ness opportunity Isagenix offers. Pound Club members were honored on 2007 with renewed passion for Isagenix Above: Jim Pierce tells Associates of stage for their accomplishments. his dedication to create a scalable infra- and its life-changing products. structure to support a multi-million dollar This recognition ceremony held even company. IsaDermix Hand & Body Hydrating Cream Quenches Thirst for New Skincare Product I sagenix now has more ways to replenish your body by way of skincare. Isagenix Executive Vice President Kathy Coover unveiled the company’s new IsaDermix Hand & Body Hydrating Cream during Sunday’s general session at the 2007 “Chang- ing Lives” Celebration. The all-natural cream contains botanicals, antioxidant vitamins, minerals and moisturizing actives. With its light formula, the product is designed to nourish the skin and improve its elasticity. New Isagenix million-dollar-earner LeeAnn Jackson demonstrated the cream. “My skin just drinks this up!” she said “This is the first soothing, rich cream I’ve used that has no greasy residue, so I can use it every day.” “Ahhh,” coos LeeAnn Jackson as she “The skin is the body’s largest organ; therefore, it needs to be nourished on a regu- proves that the new IsaDermix Hand & Body Hydrating Cream feels great. lar basis in order to keep it looking healthy,” Kathy Coover explained. “It’s ideal for the body, especially the hands and feet, to help hydrate the skin—leaving it silky smooth and luminous.” Pricing: Other benefits include helping to fight environmental aggressors and helping to Suggest Retail = $24.95 preserve the skin’s natural skin renewal process and moisture barrier. Wholesale = $19.95 BV = 16 “It was awesome. I thought last year was the best, but this year’s topped that. I’ve pre-registered, and I’m ready for next year. I can’t wait. I can’t even explain what [those who didn’t attend] are missing. You have to be here. When you are here, you feel it. It’s just the most amazing thing. You just have to come. That’s my advice. You will not regret it.” Anna Miños, Texas ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 7
  10. 10. Celebration Breakouts How to Build a Massive and Successful Team Imagine having a team of 30,000 Team” breakout session at Celebration Associates. Sound impossible? Not for 2007. How to Run a high-income earners Lenny Evans and How’d they do it? Persistence, hard work George Ruiz who shared their tips during and one simple acronym: RAW – always Successful “Cycle the “How to Build a Massive, Sucessful be ready, able and willing. of Business” “You need to be ready to change, take that opportunity, learn, and be coachable,” To build your own massive Lenny said. team, George Ruiz recom- Lenny prompted audience members to mends following these six write down names of people they’ve been simple steps to running a suc- intimidated by in recent years. cessful “Cycle of Business:” “If you know someone, even if you are a little afraid to talk to them…they are 1. Use the products part of your warm market,” he said. “Treat 2. Share the products everyone like they can be the one. Know and the business why? Because anyone could be.” 3. Follow up George stressed the importance of always keeping a list of potential members 4. Ask for referrals with you. “If a name comes to your mind, 5. Teach others write it down. There is a reason that name came to your mind,” he said. 6. Repeat the process Another important step is to share your own story with passion and enthusiasm “It’s that easy. When you because it’s not what you say, but how you understand this cycle and say it, Lenny pointed out. follow it, your business will “When you believe in something, you’re keep growing and growing,” believable. When you kind of believe, George said. “It really works. you’re kind of believable. When you don’t Just look at my life.” George Ruiz (top) and Lenny Evans (bottom) tell the crowd business-building tips. believe, you’re unbelievable,” Lenny said. “I feel renewed, refreshed, and I feel like I’m ready to start over again in my business. I’m taking it a lot more seriously now. One main thing I learned from the breakout sessions is that Isagenix is not about me. It’s about how Isagenix is helping others. “everyone needs to come regardless of their status. You need to be here just for the associations, the synergy and the meetings.” Nelson Grady, Texas 8 Se p T ember / O C TO ber 2007 ISAnews
  11. 11. { Why not ride the wave of what will become a billion-dollar company? – renata Lee } Team Compensation Plan Made Simple Don’t fully understand Isagenix’s Team Compensa- “This session helped me to realize how things are tion Plan? No problem. During one of Celebration 2007’s going to work internationally,” said George Whitlow of breakout sessions, high-income earners Renata Lee and St. Louis, Mo. Luna Pang, accompanied by President of International Added Susan Baurers of Fullerton, Calif., “I think you Operations Warren Te Brugge, said the plan’s five ways need to hear more about the compensation package to to make money promoted teamwork and a generous in- really get energized and charged up about Isagenix.” come. “The comp plan has made Isagenix a very successful company, driving it to a multi-million-dollar company in just over five years,” said Renata Lee. “Why not ride the wave of what will become a billion-dollar company?” Luna Pang says Isagenix gives “The compensation plan is so simple, it’s generous, and everyone a chance to be it rewards team building,” said Luna. And to deepen her successful. point she joked, “I’m here, I’m Chinese, and I’m working with two blondes.” Luna was referring to Renata’s and Te Brugge’s hair color. The trio then went on to explain the details of the plan. “Celebration 2007 was totally awesome. It’s committed me to build my team better and made me have a bigger commitment to my financial future and my health. “Those who didn’t come missed out big time, and I’m going to get them here next time. This event is what inspires us to keep going and build our team.” Cindy Sweeten, Utah ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 9
  12. 12. Team Building Through Presentations As a mother of six, Cindy Heugly knows the key to a successful home presentation is to keep it simple. Keep it simple—that’s the key to home presentations “Remember, when you come to someone’s home as a pre- and setting appointments, according to top income earn- senter, dress semi-casual—that way people relate to you ers Cindy Heugly and Jay Bennet in the “Team Building better,” Cindy said. “And do not serve anything elaborate, Through Presentations” breakout session. because people feel they have to duplicate anything you do “I do up to 217 home presentations per year, and the strat- if they want to become home presenters themselves. Not egy can be compacted into three easy steps,” said Cindy. everyone likes to cook!” Jay Bennett picked up on Cindy’s guidelines by adding his approach to the mix. He said, “My passion is training, so The three steps Cindy uses are: when setting phone appointments, I use an easy three-step 1. Keep it simple system as well.” 2. Study, teach, learn 3. Have fun Jay Bennett’s approach: Knowing your products and realizing that not everyone 1. Connect is well-versed in nutritional cleansing are important factors 2. Set up an appointment to any home presentation. Cindy said using the Cleansing 3. Follow up immediately and Fat Burning System as a guide to getting others inter- ested in Isagenix is ideal because of its versatility. He believes that sharing your own Isagenix story works, She explaned it’s a common mistake to act like an expert but he is also sure to ask questions. on Isagenix products. Directing others to the Isagenix Web “I immediately ask someone what he or she is interested site, CDs and the array of literature the company provides, in—health or wealth—then I know what to focus on,” he are all ways to allow those interested to hear from experts explained. on a more in-depth level. The key is to be duplicatable. “This event has rededicated me. It’s making me want to get out there. I believe in myself more, and I want to get my people here next year. I feel so bad for those who didn’t come. I’m dedicated to bringing at least two people with me when I come next year.” Lini Liechty, Utah 10 Se p T ember / O C TO ber 2007 ISAnews
  13. 13. And… Presto! Your Susan and Kirk taught that successful Associates not only had to work through their own fears, but also the fears of Product Users Are others. Kirk added, “Part of releasing fear is visualizing the fu- ture. What does it feel like when you cross the stage to get Business Builders your 3-Star pin? Connect to that emotion, then use that feeling of success to operate in the now.” “The balloon part of the breakout session moved me to Do you know people interested in losing weight or be- tears,” said Judy McDaniels of Calif., as she described the coming healthier, but who are not interested in fattening event. “We blew our fears into balloon and hit them into up their wallets? It’s hard to believe that after profound re- the air. When the multitude of balloons came down, my job sults with nutritional cleansing, some still hesitate to take was to help someone else get rid of fear. We all popped our advantage of the opportunity. ballons at once. By popping the balloon I helped someone Draped in magician costumes, million-dollar earners Su- through his or her fears. And someone else helped me.” san Sly and Kirk Metz illustrated through skit and meta- phor that the trick to creating business partners is in an extraordinary product experience. “The magic lies in the relationship,” said Susan Sly. “Sometimes you have to slow down to speed up. Take the Isagenix Opens Quebec, Nova time to create an excellent experience for a person.” “It’s important to set up the foundation for an extraor- Scotia and New Brunswick dinary experience,” said Kirk. “That foundation creates a Isagenix’s official opening of Quebec, Nova Sco- powerful relationship. Then, use that foundation to work tia and New Brunswick kicked off Aug. 25 at the through fears.” Delta Montreal Hotel. More than 300 Associates attended the event, which featured Co-founders Jim and Kathy Coover as well as top Isagenix leaders Carole Taylor, Peter Oelmann, Mark Perlstein, Isabelle Benoit and Jim Rhoades. Isagenix Associates can also say “bienvenue” to Québécois versions of the Isagenix Website, Associate Back Office and marketing materials. Have questions about performing business in Quebec, Nova Scotia and New Brunswick? We’ve got answers. Log into your Back Office, click “Library,” then “Quebec FAQ”. Kirk Metz and Susan Sly perform a little magic to show how simple it is to turn product users into business builders. “Celebration has been great. I’ve learned a lot and made new friends. I came because I want to learn about this business, share this product with other people… and I want to be a millionaire.” Dori Rose, Utah ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 11
  14. 14. IsaBody Challenge Finalists Wow Attendees Attendees at Celebration 2007 were awestruck as 25 IsaBody Challenge finalists, chosen from more than 2,200 participants, took center stage. Each finalist’s “before” and “after” pictures were nothing short of stunning. Their hard work was rewarded with more than $100,000 in cash prizes—only add- ing to the transformation of their lives. To qualify for the contest, each participant had to register, use Isagenix products, submit “before” and “after” photos, and write a 250- to 500-word essay about their Isagenix experience. “To all who participated in this Challenge, thank you for the smiles you gave us, and for the lumps in our throats as we saw your pictures and read your incredible stories,” said Director of Marketing Joel Bikman just before announcing the winners. “The idea behind the IsaBody Challenge grew out of Kathy’s and my com- mitment to create an opportunity so that everybody could have an even greater incentive to set new goals to follow an Isagenix program,” said Presi- dent and CEO Jim Coover. According to the judges, it was a truly difficult task to choose the contest winners from among so many inspiring stories. The winners in each category were: Grand Prize Winner Mark Macey “I choose to live!” Overall Couple 1st Place – Jeff and Alissa Boris “We have a newfound passion for life and each other!” 2nd Place – Sammie Kennedy & JP Richards 3rd Place – Eric and Amber Hooton Men ages 18-39 1st Place – David Waselyshen “It’s hard to believe that only 15 short weeks ago I was obese.” 2nd Place – David Godsey 3rd Place – Adam Velez Isagenix millionaires help present (and guard) the cash prizes given to the IsaBody winners. “This was my first Celebration. It has inspired me, motivated me, and excited me. Those who didn’t come missed a great opportunity. They need to get here next year.” Joan Collins, Texas 12 Se p T ember / O C TO ber 2007 ISAnews
  15. 15. Women ages 18-39 Chicken Soup 1st Place – Shawna Johnston 2nd Place – Jennifer Brewer for The Healthy 3rd Place – Michele Sweat Soul a Hit Men ages 40-55 1st Place – Zane Terry “I stayed focused on my goal and watched as the pounds literally melted away!” 2nd Place – Daniel Martin 3rd Place – Derek Zral Women ages 40-55 1st Place – Carole Epstein “I have found great satisfaction in introducing people to Isagenix, knowing that once they become familiar with the program, they will enjoy the benefits I am already receiving!” 2nd Place – Wanda Zeman 3rd Place – Joyce Holman Men ages 56 and older 1st Place – Stephen Pulliam During Sunday’s general session, Vice Presi- 2nd Place – Banty Hoover dent of Marketing Rick Despain announced 3rd Place – Fred Tissington the newest version of Chicken Soup for the Women ages 56 and older Healthy Soul featuring stories “inspired by nutritional cleansing” with Isagenix products. 1st Place – Donna Ortoli “My body is the shape I live in and Isagenix has shaped the Within a day all 7,500 copies available in the way I live.” “World of Isagenix” store quickly sold out. 2nd Place – Dina Moor Each inspiring story highlights benefits of 3rd Place – Wilma Godsey nutritional cleansing, such as weight loss, finding better body image and improved per- In each category a first-place ($5,000), second-place ($2,000) and third-place ($1,000) prize were awarded, except for the formance. Many stories include “before” and grand prize, which included $10,000 and a $2,500 Las Vegas “after” pictures. shopping spree with the Coovers. “Sharing this booklet is like having the best Isagenix also held an internal IsaBody Challenge at its Home of the Weight Loss Hall of Fame right in your Office in Chandler, Ariz. The $5,000 first-place winners were Spanish Customer Service Representative Fernando Elzy and hands. And, it’s a lot more than just weight- Compliance Representative Roxanna Sepulveda. loss stories,” Rick said. Due to the overwhelming positive response from the IsaBody Chicken Soup for the Healthy Soul can be or- Challenge, Jim announced there may be another one soon. “The thousands who entered eclipsed even our wildest expectations,” dered from your Back Office for just $20 per he said. “The IsaBody Challenge has been an incredible suc- 10-pack. This powerful prospecting tool can cess—everyone who participated is a winner.” also be sold at retail for $5.95 each. “Celebration was everything I expected and much, much more. everybody needs to come because it does keep you motivated, pumped up and knowledgeable. Those Associates who didn’t come need to get here next year.” Luann Harrison, Houston, Texas ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 13
  16. 16. Opening In the Doing Business Land Down Under in Australia and New Zealand from Afar T he next stop for Isagenix’s nutritional cleans- ing revolution is New Zealand and Austra- lia. The announcement of the launch, an awaited What’s the perfect event at Celebration, was followed by a show of tool to help you indigenous Australian music and dance. These build your team countries will be open for business by Sept. 10, in Australia, New announced President of International Operations Zealand or Hong Warren Te Brugge. Kong? IsaLeads! Not “The Australian and New Zealand markets are Warren Te Brugge announced Australia only can this online and New Zealand are next on Isagenix’s mature and network-savvy countries,” said Te global expansion plan. tool help you track Brugge. “They give us the opportunity to build a leads and generate successful business in not only these markets, but more leads in any also in future markets as we expand across the country, but it now Asia Pacific region.” also allows you to Te Brugge added, “Our initial step into Asia produce your own Pacific was Hong Kong, and these two additional Web meetings. Go- countries reinforce our decision to create a strong ing virtual with your presence in the Asia Pacific region.” He also presented David Nomchong as general business is the right manager of Australia and New Zealand opera- decision to make tions. “Nomchong is the right Aussie for the job,” for taking advan- Music and dance helped celebrate the he said. “He brings talent, the right attitude of ser- announcement. tage of Isagenix’s vice, and experience.” global opportunity! “The time is right to share Isagenix’s phenom- enal products with the people of these two great countries,” said Isagenix President and CEO Jim Sign up for Coover. “Isagenix will continue impacting lives IsaLeads now at worldwide.” Last March Isagenix successfully expanded into Hong Kong, the company’s first international ex- pansion outside North America. If you’d like to learn more about the exciting Isagenix opportunity in Australia, New Zealand, David Nomchong was named general Hong Kong or other countries, e-mail internation- manager of the two countries opened. An FAQ has also been posted in the Associate Back Office library, under “Business”. “It was everything I was told it was going to be and more. I learned you can really tap into what’s going on with this global improvement in health and wellness. When I get back home, I’m going right to my Web site and clicking on the international option. That’s the thing I learned that is very important. “You are guaranteed to get something you can use in your business when you come. Hands down.” Ray Jones, Md. 14 Se p T ember / O C TO ber 2007 ISAnews
  17. 17. Mark Macey’s Amazing Journey Mark Macey’s two sons Derek and Dustin (left) fit into the slacks he was wearing just a few months ago. B eing recognized on stage as the Grand Prize Winner of the IsaBody Challenge during Tuesday’s general session at Celebration 2007 not only commemorated the end of one He recounted how his friend, Associate Marilyn Dennis, introduced him to Isagenix on March 4, 2007. That same day he decided to become an Isagenix Associate. “Marilyn no- extraordinary journey, but also marked a new, healthier, hap- ticed my distress and took action. Her energy made me want pier life for Mark Macey and his family. to begin reclaiming my life. I committed to a journey toward “When I was 400 pounds, I lived a life in denial,” said Mark. health,” he said. “I was restless at night from the weight, so much so, that my Just four days later Mark signed on for the IsaBody Chal- wife had to sleep in another room. Even still, I had a distort- lenge. Unlike the typical story, Mark took things a step fur- ed image of my weight and health. I had given up.” ther. He wanted the support of his hometown in British Co- With a loving wife and seven children, Mark is a man with lumbia, Canada and spent many hours collecting signatures a lot to live for. He works hard as a bus driver to provide for of encouragement—more than 1,600 of them! His pictures his family, but everything was a struggle for him when he speak a thousand words about his enthusiasm, spirit and was at his heaviest. Then the hard truth hit him one day, and dedication toward achieving a better life. something incredible happened. During Mark’s shopping spree, he took his winnings sitting “My 21-year-old son Jordan, with tears in his eyes, came to down. Before Isagenix, Mark had not been able to sit down, me and told me I needed to do something so that I could be cross his legs and take off his shoes at night. Instead, while around for my kids,” Mark said. standing, he had to bend uncomfortably to remove his shoes. At Celebration, Mark’s son, along with many in the crowd, Not only did Mark buy a sleek pair of new walking shoes on shed tears of joy when Jim and Kathy Coover presented him the Aug. 8 event, he sat down and easily slid them on and off. with a prize of $10,000 and a $2,500 shopping spree with The accomplishment moved others in the store. them at the Caesars Palace Forum Shops. Weighing in at 278 Mark is still working on what he calls “reaching optimum pounds—114 pounds lighter than before the Challenge— lightness,” but is well on his way. Mark beamed with confidence.* *Results may vary “This Celebration was the best we’ve ever had. I loved the lighting and the stage work. I so thrilled with how everything flowed. everything segued so beautifully. I believe in my heart that the more people you have here the better chance you have for building momentum with your teams and the more success you’re going to have. You’ll have a common table to draw from that you’ve been feasting on for several days. I had 18 people that I work with here and it was just fun. It’s the people who make the difference.” Irene Smith, Midvale, Utah ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 15
  18. 18. Don Nooner Nets More Donations for CHILDHELP ® Isagenix million-dollar earner Don Nooner pumped up the Celebra- tion crowd as he put on a free throw shoot- ing extravaganza during the Childhelp Basketball Fundraiser Challenge prior to Monday’s gen- eral session. In the end, this 69-year-old man ac- complished an incred- ible feat: making 421 out of 561 free throws in 30 minutes—far surpassing his original goal of 150. “I feel great!” Don exclaimed after completing his last basket. “I can’t wait to beat my accomplishment next year.” Former Harlem Glo- betrotter Bobby Hunter and two Associate volunteers helped keep Don stocked with basketballs during the event. More important than sinking baskets was Don’s pledge to donate $5 for every shot made and $10 for every miss. After all was said and done, his personal contribution amounted to more than $3,500. Many Associates also pledged $5 for every basket he made. A lifetime fan of basketball, Don said his height prevented him from competitively playing basketball while in school. However, his skill and persistence eventually landed him a spot on the Senior Olympic team where he won a medal his first year. Although his days of com- peting are now over, he still practices shooting hoops on a daily basis, which prepared him for the basketball challenge. “Making baskets is just like building an Isagenix business,” says Don. “Find out how it works, then just do it over and over again. One basket at a time. And focus… don’t be distracted from what’s around you—just keep your eye on the ball.” Millionaire Don Nooner doubles as superstar as he sinks hoops to raise money for Childhelp. “I’m just overwhelmed with the energy. I felt that there was a lot of love talked about and I think that’s what the products are about: changing people’s lives by loving them enough to teach them about the freedom from obesity and how to increase their wealth. You need to do whatever it takes to get here next year. We jumped over every hurdle to be here, and I’m glad that we did.” Camille Venezia, Las Vegas, Nev. 16 Se p T ember / O C TO ber 2007 ISAnews
  19. 19. Al Jarreau brings perfect harmony to the stage while raising money at the Childhelp Benefit Concert. More Than $200,000 Raised for Childhelp ® F or the love of a child, Isagenix and its Associates opened up their hearts and raised more than $200,000 at Celebration 2007 for Childhelp, a non-profit organization dedicated to the treament and prevention of child abuse. Between Don Nooner’s basketball free throw fundraiser (see story opposite page), the Childhelp con- cert and the silent auction, Isagenix Associates pledged or donated $58,000. Jimmy Smith, Chairman of the Childhelp concert, added another $15,000. To top it off, Isagenix executives contributed an additional $135,000. “What an amazing event!” said Childhelp Vice President of Corporate & Chapter Relations Sarah Ro- driguez. “The entire Childhelp family is so thrilled with the results and enthusiasm generated from the event. We are so thankful.” The concert, which took place after the concluding Celebration 2007 session Aug. 7, featured seven- time Grammy Award winner and musical great Al Jarreau. Isagenix’s affiliation with Childhelp began in June 2005. Over the years Isagenix’s founders and top executives have made regular generous contributions. In addition, 50 cents from the sale of each IsaKids Essentials (see Page 18) will be donated to Childhelp. In January 2006, Isagenix solidified its mission to help children by allowing Isagenix Associates to contribute via their monthly Autoship orders and employees the ability to donate directly from their paychecks. “The love was unbelievable. This is my fourth convention. It seems like we attract the perfect people; the right people at the right time. For those who didn’t attend, you missed a lot. It was unbelievable.” Scott Venezia, Las Vegas, Nev. ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 17
  20. 20. W ith the introduction of IsaKids Essentials, Isagenix may be to blame for keeping Fred Flintstone* in “In 11 clinical trials, xylitol was shown to reduce ear infec- tions and cavities in children by 80 percent. In Sweden, it’s used in chewing gum for preschoolers,” said Dr. Wheeler.** the Stone Age and Scooby-Doo* in “I was excited when Jim and Kathy told the research team the doghouse. at Isagenix, ‘We want you to develop the children’s multivi- According to Chief Science Officer tamin. Be sure it is the best.’ They didn’t say a multivitamin, Bill Wheeler, Ph.D., IsaKids is the most they said the multivitamin.” complete children’s multivitamin mineral on the market. He IsaKids Essentials will also be included in Isagenix’s new backed up this bold statement by comparing its ingredients IsaKids Nutrition System. The system—designed to help to the leading brands. children maintain a healthy weight as well as provide nutri- “One uses aspartame; the other uses corn starch and syrup. tion for strong bones, brain function, eyes and teeth—also They both use artificial colors F, D and C,” said Dr. Wheeler. includes an IsaLean Shake (chocolate or vanilla), IsaFruits “But that’s not what scares me. Look at what’s in them: No a box of IsaLean bars (peanut crunch flavor) and an activity zinc, no copper, no manganese and only 40 percent vitamin book.** A. These are supposedly the best. And what scares me most “Every kid needs IsaKids,” said Dr. Wheeler. is that when I read the label of this one, it says, ‘Keep out of Isagenix will donate 50 cents to Childhelp for every bottle reach of children.’” of IsaKids Essentials sold. Unlike the leading brands, IsaKids “contains 100 percent Daily Value for 16 essential vitamins and minerals,” said Dr. * THE FLINTSTONES and Scooby-Doo and all related characters and ele- Wheeler. “And by the way, it’s also the only children’s mul- ments are trademarks of and © Hanna-Barbera. FLINTSTONES Complete tivitamin in the world that contains the spark plug of life, and One-A-Day® Kids Scooby-Doo Plus Calcium are registered trade- marks owned by Bayer HealthCare on licensed for its use. IsaLyte [trace minerals].”** In addition, he explained the chewable tablets are all-nat- ** These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure ural and contain xylitol—an important ingredient also not or prevent any disease. found in leading brands. Kjersti Cote’s children (left to right), Zach, Alexa and Tyler, Dr. Wheeler uses his “lightsaber” and “research vehicle” to taste test IsaKids Essentials and exclaim, “It’s delicious!” point out how IsaKids Essentials surpasses leading brands of children’s multivitamins in quality. “Celebration was awesome. It’s so important to just show. Get off the couch and get back in the game.” Tommy Sablosky, New York City 18 Se p T ember / O C TO ber 2007 ISAnews
  21. 21. Spotlight Shines on Isagenix I sagenix is front and center in Success from Home mag- azine’s just-released September issue. This issue—fea- turing Isagenix’s nutritional cleansing systems as well as insightful articles on Isagenix Associates, products, the 100-Pound Club, company history and more—provides valuable third-party credibility for Isagenix and why it’s one of the fastest-growing companies in North America. “This magazine clearly indicates to the world that Is- agenix is a major player in the direct selling industry, and that we’re here to stay,” said Isagenix President and CEO Jim Coover. “This is another powerful sales tool that helps tell the Isagenix story to the world.” Distributed monthly at bookstores nationwide—in- cluding Barnes & Noble, B. Dalton, Borders and Hast- ings—Success from Home targets home-based business owners by featuring direct selling companies. Last year Isagenix was featured in Your Business at Home. You can order Success From Home at a discount for Isagenix’s revolutionary nutritional cleansing only $35 per 10-pack by logging into Your Back Office systems, 100-Pound Club and up-and-coming or by calling 877-877-8111. Last year’s Your Business at Associates are the highlights of September’s Home featuring Isagenix is also still available to order. Success from Home magazine. 5 Keys for Using 1. If you’re serious about maximizing the success of your Isagenix business, 3. Get in the habit of handing these magazines out everywhere you go—net- Success from you must put Success from Home on work marketing is all about numbers. Home Magazine your Autoship. You should be receiving at least 10 copies a month. 4. Place at least five magazines in var- ious office waiting rooms, and keep five to Build Your 2. Be sure to include your name and copies with you at all times. Business phone number on your magazine cop- 5. Share how stories from the magzine ies. (I suggest you put a label on the have changed your life. By Larry Lantieri front, lower right-hand corner and on the Director of Field Development back side of the DualDisc.) “It’s an amazing, amazing experience. You can connect with people. You see the love in the room, and once you have that in your heart you know you can go around and spread the good news because everybody is looking for it. You learn you have to really trust yourself and stand up for what you believe and speak out loud. Once you know that everybody will follow you. We have an outstanding product and outstanding ethics. Attending Celebration is a life-changing experience for everybody.” Nicole Constain, New York ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 19
  22. 22. Health Experts Validate Isagenix’s Products After an introduction of the impressive credentials that make up Isagenix’s Scientific Advisory Board in Monday’s general session, the health experts answered questions about products and gave information on how Isagenix is safe and effective. bill Wheeler, ph.D. Tom mcNeilis, ObGYN “Isagenix’s dedication to providing ‘no-com- “With obesity becoming an epidemic these promise products’ is equaled by its dedica- days even for children, it’s important we make tion to perform ‘no-compromise research,’” sure our kids get the best nutrition,” said Tom said Isagenix’s Chief Science Officer Bill McNeilis, OBGYN. “I recommend IsaLean Wheeler, Ph.D. “I’m used to asking for twice Shakes and Soups, IsaFruits, Isagenix hemp as much money as I need for research be- seed, and now the new IsaKids for children.” cause I expect my number to be cut in half. But when I asked Isagenix for twice as much, it was approved! Now we’re in the process of interviewing universities for a long-term partnership.” John Gray, ph.D. “All Mars Venus products are great for kids. Try presenting them in different forms, such as Mars Venus cookies [Page 23]. The Su- per Minerals help create more optimal brain becky Natrajan, m.D. chemistry and can be given to kids with Mars After being asked what made Isagenix differ- Venus Super Cleanse and apple juice, which ent, Becky Natrajan, M.D., answered, “How provides less sugar than most soft drinks and many of you been through the yo-yo dieting fruit drinks.”* roller coaster? Traditional diets are bad for the body. Our system is balanced. As the products help your body grow stronger, it’s a catalyst for creating good health.”* Tony O’Donnell, N.D. “I’ve seen just about every [nutritional] prod- uct in the marketplace, and a lot of them I wouldn’t even give to my dogs,” said Tony O’Donnell, N.D. “Isagenix has products that are bioavailable, backed by research, and help people get well.” Dennis Harper, D.O. Asked what got him started with Isagenix, Dennis Harper, D.O., answered, “If you just follow the program, it’s so easy to see what takes place. It’s balanced and provides high- marilyn Territo, C.e., C.m. grade protein.” “We only used the best ingredients available for the Hand & Body Hydrating Cream,” said Marilyn Territo, C.E., C.M. Cynthia Watson, m.D. “The key is to develop a lifestyle where you Jim rhoades, nutritionist eat healthy, cheat sometimes if you need Nutritionist Jim Rhoades related a conversa- to, and then cleanse with Isagenix,” says tion he had on the telephone while in a gro- Cynthia Watson, M.D. “For the challenged, cery store line, which led others in line to ask pre-cleanse for up to four weeks with just the for his contact information, “What is Isagen- IsaLean shakes.” ix? It’s a wonderful body cleanse with a side benefit of weight loss. Does it tastes good? Yes, you get to pick chocolate or vanilla.” * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. “I’m so delighted that I came. I’m pleased to say we brought almost 100 people from the New York area. We built even better relationships and we learned so much. It’s been such a tremendous lift for us. I learned to just keep the business simple. Isagenix has really put out first-class tools that commu- nicate. We have to be a real champion in using those tools. I want to have 500 people come back to this event next year. Celebration is a lot of learning, a lot of entertainment, a lot of connection, and just a lot of fun. F-U-N, fun. be here next year.” Bill Constain, New York 20 Se p T ember / O C TO ber 2007 ISAnews
  23. 23. Tons of Weight Loss T hirty-nine members of the 100- Pound Club were on stage at Cel- ebration 2007. Many showed off their former clothes—which they’re much too small for now—and shared stories of how their weight loss has changed their lives. There are currently more than 80 individuals who have lost 100 pounds or more after following the Isagenix Cleansing and Fat Burning System—a statistic that sets Isagenix apart from the competition.* Isagenix Co-founders Jim and Kathy Coover also took a moment to honor Kim Olson. “Kim’s photos have been seen everywhere, and have also in- spired a lot of people to lose weight,” said Kathy. Kim Olson shows off her Isagenix muscles. Family of Four Now 329 Pounds Lighter* T he four members of the Cheslick family have lost a combined total of 329 pounds using Isagenix products.* Equally im- pressive are the results of 16-year-old Christina, who lost enough Christina Cheslick “before” (above) and to become a member of Isagenix’s 100-Pound Club. “after” (below) — 120 pounds lighter!* “We know that when you lose a lot of weight, you need to buy new clothes,” Kathy Coover said to the Cheslicks while they were on stage at Celebration 2007. Tears followed along with hugs of gratitude as she then presented each family member with $500 to shop for a new wardrobe. Here are the impressive weight-loss results for each Cheslick family member: Claudio (son) lost 62 pounds* Wayne (father) lost 72 pounds* Alison (mother) lost 75 pounds* Christina (daughter) lost 120 pounds* Kathy Coover with the Cheslick family (left to right): Christina, Alison, Wayne and Claudio. *Results may vary. “I would have to say this is one of the most awesome parties I’ve ever been to. I’ve seen so much love, so much passion. This is a place where people help people. Something I’m really proud to be part of. The first thing I’m going to do when I get home is spread the love. Second, I’m going to show people how to take their bodies back, first physically, then financially.” John Barksdale, New York ISAnews S e pT e m b e r / O C T Ob e r 2 0 0 7 21