How to Build a Social Network from the Ground Up

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This is a 10 minute talk I gave at Google NYC on 3/22/12 about our process for building Clubster, the social network for private clubs.

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  • build a minimum
  • Test a vision
  • build a minimum
  • Test a vision
  • Get early vision on paper
  • Validate do people buy into early vision
  • build a minimum
  • build a minimum
  • build a minimum
  • build a minimum
  • build a minimum
  • build a minimum
  • build a minimum
  • How to Build a Social Network from the Ground Up

    1. 1. Tonight’s talk: How to build a social network from the ground up.@MichaelGold
    2. 2. but first... a little about me.@MichaelGold
    3. 3. I’m not the guy painted gold@MichaelGold
    4. 4. I started as a developer in the 90s@MichaelGold
    5. 5. ...Then came the “Dot Com” bust My last day as an employee Source: NASDAQ I decided to go into business for myself@MichaelGold
    6. 6. @MichaelGold
    7. 7. Then one day... I got a call from Texas@MichaelGold
    8. 8. My Partners@MichaelGold
    9. 9. Product / Vision Customers / Users Technology@MichaelGold
    10. 10. The Lean Process@MichaelGold
    11. 11. Step 1. User Stories Example: A club member needs to be able to log in so that he can access his personalized home page App: MS Excel or Google Docs@MichaelGold
    12. 12. Step 2. Design early product App: Balsamiq - www.balsamiq.com - $80@MichaelGold
    13. 13. Step 3. Talk to customers@MichaelGold
    14. 14. Step 4. Design the productApp: Keynotopia - www.keynotopia.com - $40@MichaelGold
    15. 15. Step 5. Develop the product App: Pivotal Tracker - www.pivotaltracker.com.com - $7 / month@MichaelGold
    16. 16. Step 6. Launch the product App: Engineyard - www.engineyard.com@MichaelGold
    17. 17. Step 7. Measure growth App: Mixpanel - www.mixpanel.com@MichaelGold
    18. 18. The Clubster web app today:@MichaelGold
    19. 19. The Clubster iPhone app@MichaelGold
    20. 20. Contact me: Michael Gold mike@clubster.com (646) 345-9838@MichaelGold

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